Thrive Leads Review (2023): Is It the Best WordPress List Building Plugin?

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As a content writer, I have encountered numerous list building plugins, but none of them come close to Thrive Leads.

This plugin is considered as one of the best WordPress list building plugins in the market today.

With Thrive Leads, you can transform your website into a powerful lead generation machine, ensuring a steady flow of subscribers and customers.

One of the benefits of using Thrive Leads is its user-friendly interface, making it easy for beginners to create professional-looking opt-in forms.

The plugin comes with a wide range of pre-built templates that are designed to convert visitors into subscribers.

You can easily create and customize forms that match your website's look and feel, using the visual editor or the form type that suits your needs.

Thrive Leads also offers advanced targeting options, which allow you to show opt-in forms to specific visitors based on their behavior and interests.

These targeting options help increase conversion rates by displaying forms at the right time and to the right people.

Another key feature that sets Thrive Leads apart from its competitors is the A/B testing feature.

With this feature, you can test different versions of your opt-in forms to determine which one performs best.

The plugin's automatic winner option will then automatically display the winning version to your visitors, maximizing your conversion rates.

Thrive Leads also provides a powerful tool for list segmentation whereby you can group your subscribers into relevant categories based on their interests, behaviors, and preferences.

This feature ensures that subscribers receive personalized content that is tailored to their specific needs, increasing engagement and sales.

In conclusion, Thrive Leads is an essential plugin for any WordPress site seeking to grow its email list.

With its easy-to-use interface, advanced targeting options, A/B testing feature, and list segmentation tool, you can improve your email list building strategy and increase conversions.

So why not give Thrive Leads a try today and experience the benefits of this amazing plugin for yourself?

What is Thrive Leads?

Thrive Leads is a powerful and user-friendly plugin designed to help you create and customize opt-in forms that convert your website visitors into subscribers.

With its opt-in form builder, you can create a variety of forms such as ThriveBox, sticky ribbon, in-line forms, 2-step opt-in forms, slide-in forms, opt-in widgets, screen filler overlays, content lock, scroll mat, and yes/no multiple-choice forms – each designed to match your website's look and feel.

One of the plugin's most valuable features is the A/B testing, which allows you to test different versions of your opt-in forms to determine which one performs best.

You can also view detailed stats and reports to help you make informed decisions and maximize conversions.

SmartLinks & Smart Exit are also convenient features that allow you to target specific visitors and deliver targeted campaigns and content.

Plus, its smart targeting options help increase conversion rates by displaying forms to the right people, at the right time.

With Thrive Leads, you have a powerful tool to help you build your email list and grow your business.

So, if you're looking to increase your conversion rates and build a personalized email list, then Thrive Leads is definitely worth considering.

Design High Converting Optins with ZERO Design Skills

Designing opt-in forms that convert is essential for any website owner, but not everyone has the necessary design skills to create attractive and effective forms.

That's where Thrive Leads comes in. With its drag and drop editor and pre-built templates, creating high-converting opt-ins has never been easier.

Even if you struggle with design, Thrive Leads gives you more control and flexibility over your opt-in forms than other competitors, such as SumoMe.

You can customize fonts, colors, and layouts to match your brand and attract users' attention.

And with a range of form types, including pop-ups, ribbons, and in-line forms, you're sure to find the perfect match for your site’s needs.

Whether you want a clean and simple opt-in form or a more eye-catching and creative design, there's a template for everyone.

Plus, you can customize these templates to fit your brand perfectly and make them unique.

In conclusion, Thrive Leads takes the guesswork and complexity out of designing opt-in forms that convert, making it accessible to everyone, even those without design skills.

With its easy-to-use drag and drop editor, various templates, and options to customize layouts and styles, your opt-in forms will be professional-looking and generate leads with ease.

A/B Test Different Forms And Different Types of Forms Against Each Other

Are you looking for a way to maximize your conversion rates with Thrive Leads? One of the best features they offer for this purpose is their A/B testing tool, which allows you to test different types of forms against each other to determine which one performs better.

To get started, simply navigate to your Lead Groups section and click on the “Test Types of Forms Against Each Other” button at the bottom.

Before you do this, make sure you have at least two types of forms created and ready to go.

Once you select the forms you want to compare, Thrive Leads will track their performance against each other and determine a winner based on conversion rates.

This means you can test not only different designs, but also different form types, such as a popup form versus a slide-in form.

Using their A/B testing tool is a great way to optimize your lead generation strategy and ensure you’re getting the most out of your forms. Give it a try and see the results for yourself!

Thrive Leads Pricing

Thrive Leads is an excellent tool for list-building and offers two pricing plans to cater to your needs.

The first option is the standalone plugin, which costs $67 per year and comes with a single-site license.

This is perfect if you only need Thrive Leads and don't require any of Thrive Themes' other products.

The second option is to purchase Thrive Leads as part of the Thrive Suite membership, which costs $19 per month or $228 per year.

This membership gives you access to all of Thrive Themes' powerful plugins, including Thrive Content Builder (aka Thrive Architect) and Thrive Ultimatum, in addition to different themes and plugins.

Choosing the Thrive Suite membership is an excellent value if you plan to use multiple products from Thrive Themes. Plus, with the 30-day money-back guarantee, you can try it out risk-free.

In conclusion, Thrive Leads offers two pricing options: a standalone plugin for $67 per year or Thrive Suite membership for $19 per month.

The latter is the better value for those who plan to use multiple Thrive Themes products and includes a 30-day money-back guarantee.

Choose the best plan for your needs, and start building your email list today with Thrive Leads.

Final Thoughts on Thrive Leads

As a content writer, I can say that Thrive Leads is a powerful list building plugin that offers advanced features for bloggers and business owners serious about growing their email list. While it may not be suitable for everyone, it provides a lot of value for those who are willing to learn and use it effectively.

Thrive Leads' A/B testing feature allows users to test different form types, triggers, and display frequencies to determine which combination delivers the highest conversion rates. Its advanced targeting options enable users to show specific opt-ins based on visitor behavior, demographics, and referral source. SmartLinks, on the other hand, provides users with a more personalized and targeted email experience by only showing opt-ins to subscribers who haven't already signed up.

Thrive Leads offers different types of triggers such as pop-ups, scroll mats, post-footer forms, and screen filler forms, among others. By tracking opt-in rates, detailed reports, and analytics, users can easily see how well their opt-ins are performing and make informed decisions on how to improve them.

Overall, Thrive Leads is a comprehensive list building plugin that can provide a lot of value for those willing to learn and use it effectively. However, it is important to note that it may not be the best fit for everyone. Nevertheless, with its A/B testing, advanced targeting options, SmartLinks, and various opt-in triggers, Thrive Leads has what it takes to support users in achieving their list building goals, boosting conversion rates, and growing their email lists.

What's inside?

In this section, I'll walk you through the step-by-step process of creating an optin form using Thrive Leads. We'll start with the basics of form creation and then move on to advanced targeting and testing. I'll also cover the benefits of using Thrive Boxes for popups and links.

Thrive Leads allows you to create a wide range of optin forms such as pop-ups, scroll mats, post-footer forms, and many more. You can customize the form's appearance, size, and use a visual editor to create a beautiful design.

The advanced targeting options enable you to show specific optins to visitors based on their behavior, demographics, and referral source. This will greatly enhance your chances of converting visitors into subscribers.

To ensure the best results for your optin forms, Thrive Leads' testing feature lets you test different triggering and display frequency options. You can track detailed reports and analytics to see how your optin forms are performing and make necessary adjustments.

Thrive Boxes are another powerful tool offered by Thrive Leads. They allow you to create popups and links that can be used to further promote your optin forms. The ability to track performance and engagement rates with Thrive Boxes make them a valuable addition to your marketing strategy.

For your convenience, the article will conclude with a table of contents that will guide you through the different options for creating optin forms.

How Thrive Leads Helps You to Get More Leads

Hey there,

As a website owner, you know how important it is to gather as many email leads as possible. That's where Thrive Leads comes in! This powerful tool offers a variety of features designed to help you attract and convert more visitors into subscribers.

One of the main highlights of Thrive Leads is the wide range of opt-in forms available. You can choose from pop-ups, scroll mats, post-footer forms, and much more – all of which can be customized using the visual drag-and-drop builder. This means you can create a beautiful design for your opt-in forms without needing to have any coding knowledge.

Another major benefit of Thrive Leads is the ability to target specific visitors based on their behavior, demographics, and referral source. You can also set trigger rules to control when and how your opt-in forms are displayed. This not only enhances your user experience, but it also helps you to increase your conversion rates.

Additionally, Thrive Leads integrates with popular email marketing and webinar tools, such as Mailchimp, Aweber, and GoToWebinar. You can also take advantage of the built-in analytics and A/B testing features to ensure your opt-in forms are performing their best.

Remember, before you make any decision about lead generation tools, it's important to consider all options and gather as much information as possible. Thrive Leads is definitely worth exploring, and I highly recommend giving it a closer look.

Taking Things Further With Advanced Features

Are you looking for ways to take your lead generation efforts to the next level? With Thrive Leads, you can easily optimize your opt-in forms and convert more visitors into subscribers. But did you know there are also advanced features available to help you further improve your results? In this article, we'll explore some of the most powerful tools and tactics you can use with Thrive Leads to build your list and boost your online business. Let's dive in!

Signup Segue

Are you looking for new ways to grow your email list? Then let me tell you about Signup Segue – the latest feature in Thrive Leads that can help you accomplish just that.

Signup Segue is a game-changing feature that eliminates the need for an extra step in the sign-up process. With Signup Segue, your subscribers can sign up for webinars or similar services without typing their email on the signup form, making it even easier for them to join your email list.

This feature proves to be especially useful in selling premium membership courses, as Signup Segue makes one-click signups for affiliates possible. Not only does it simplify the signup process for your subscribers, but it also makes it easier for you to track your affiliates' performance.

By using Signup Segue, you can grow your list massively and unlock new opportunities to serve and engage with your subscribers. So if you're looking for a powerful tool that makes it easier for both you and your subscribers to join your email list, then Signup Segue is the way to go.

Asset Delivery

Thrive Leads' Asset Delivery feature is a game-changer in the world of list building. This powerful tool allows you to deliver lead magnets or other downloadables directly to subscribers who sign up to your list, saving time for both you and your subscribers.

Gone are the days of having a separate confirmation email and download page – Asset Delivery takes care of it all. Setting up this feature is easy – all you need to do is create a new Asset Group from the Advanced Features menu, and upload your lead magnet or choose an existing media file.

In addition to the streamlined delivery of your lead magnets, the email that delivers the download is fully customizable. This means you can create a personalized message that resonates with your subscribers and adds extra value to their interaction with your brand.

In summary, Asset Delivery is a key feature of Thrive Leads that eliminates the need for a separate confirmation email and download page. It streamlines the process for both you as a website owner and your subscribers. Setting it up is simple, and the customizable email that delivers your lead magnet ensures your subscribers leave with a positive impression of your brand.

Smart Links

Have you ever noticed repetitive opt-in forms while browsing a site you've already subscribed to? As an email marketer, you don't want to annoy your subscribers with repeated forms. That's where the Smart Links feature by Thrive Leads comes in handy.

Smart Links allow you to create a unique link that displays a different set of opt-in forms or offers to subscribers. With this feature, you can create a new version of an opt-in form and select the ‘Already Subscribed' state, which then displays an offer or opt-in form without asking for an email.

This feature is helpful for promoting products or offers to subscribers without bombarding them with repetitive opt-in forms, providing a positive user experience. To create a Smart Link, simply go to the ‘Advanced Features' menu and select ‘Smart Links'. Then, decide where you want to send your visitors and target all forms on your site. Finally, select the second option to display the ‘Already Subscribed' state of the form.

Smart Links are a valuable tool for email marketers looking to streamline the subscriber experience and promote products without annoying their audience. With this feature, you can create customized offers and opt-in forms for different segments of your subscriber base for better engagement and conversions.

Content Marketing Report

Hey there! Let me tell you about the Content Marketing Report, a powerful tool to help you optimize lead generation and segment your leads. This report allows you to analyze the leads generated per post or page over a specific period of time. With this information, you can identify poor performing posts and content and optimize your lead generation strategy.

The report provides you with valuable insights to help improve your content marketing efforts and achieve better results. By segmenting your Lead Groups, you can find new potential ideas and target your audience more effectively. This way, you can tailor your content to specific groups of leads, increasing the chances of conversion.

It's important to note that not all posts may fit into the specific Lead Groups you've created. This is where having a general Lead Group comes in handy. By placing posts that don't fit into a specific group in the general Lead Group, you can still track their performance and identify any areas for improvement.

Overall, the Content Marketing Report is an essential tool for any content marketer looking to optimize their lead generation and improve their content strategy. Don't hesitate to use it to your advantage and unlock new potential for your business.

Alternatives to Thrive Leads

Are you in search of other list-building tools aside from Thrive Leads? Many options are available to you. In this article, we'll discuss the top alternatives to Thrive Leads and what makes each of them unique.


Are you looking for a new way to generate leads for your business? Have you considered using a chatbot tool instead of email marketing? Let me introduce you to Landbot – a chatbot tool that can assist in lead generation for your business.

Landbot is particularly well-suited for industries that prefer direct communication with customers in order to generate leads. With Landbot, you can set up a Lightbox (Popup) feature that will grab the attention of visitors to your website, allowing you to engage them with your brand and potentially convert them into leads.

The Lightbox (Popup) feature of Landbot can be customized to fit seamlessly into your website design and can be triggered by specific actions, such as when a visitor is about to leave your site or has been browsing a certain page for a set amount of time.

Now, let's talk pricing. Landbot offers various pricing plans to fit your business needs, starting with a free plan that includes up to 100 chats per month. The paid plans start at $30/month with additional features such as team collaboration, Zapier integration, and more.

In conclusion, if you're looking for a new way to generate leads for your business, consider using Landbot as your chatbot tool. The Lightbox (Popup) feature can help grab the attention of your website visitors and potentially convert them into valuable leads. Plus, with affordable pricing plans, Landbot is a great option for businesses of all sizes.


Hey! Let me tell you about SumoMe, a one-stop-shop for social sharing and email popups that was once popular among content creators.

SumoMe was launched in 2013 as a suite of SEO and marketing tools for bloggers and businesses, helping them to grow their website traffic and newsletter subscribers. It revolutionized the way people thought about social sharing and email popups for a while.

However, over time, many users started to experience page speed issues with their website after integrating SumoMe. The user interface was also found to be unintuitive, and design options for popups weren't great. These issues led to the downfall of SumoMe in popularity.

Despite its downsides, SumoMe still offers a free version with basic functionality. It includes watermarks and branding which can be removed by paying for a premium version.

In terms of pros and cons, SumoMe is good for those who need a simple and quick solution for social sharing and email popups. But it falls short in terms of customization and design options, and its interface can be difficult to navigate.

Comparing it to Thrive Leads and OptinMonster, both tools offer more advanced features and customization options for designing popups. Thrive Leads, in particular, offers more aesthetically pleasing design options. However, these tools are more expensive than SumoMe, with OptinMonster starting at $29 per month and Thrive Leads starting at $67 for a single site license.

Overall, while SumoMe may not be the most advanced tool on the market, it still has its uses and can be beneficial for those who need a quick and easy solution without breaking the bank.

Optin Monster

If you're searching for a list-building tool for WordPress, Optin Monster is a direct competitor to Thrive Leads. However, unlike Thrive Leads, it's a standalone application that works with various content management systems rather than just WordPress.

Like Thrive Leads, Optin Monster is a powerful list-building tool with all the necessary features. However, it also has a steeper pricing point, with plans starting at $9 per month for basic features up to $49 per month for advanced features.

Optin Monster offers several types of optin forms that can be created, including popup forms, slide-in forms, floating bar forms, and more. But, unlike Thrive Leads, it doesn't offer the ability to create post footer forms or screen filler forms. This differentiation between the two competitors highlights the importance of choosing the right tool based on your specific needs and preferences.

Overall, Optin Monster is an excellent choice for those looking for a powerful list-building tool that doesn't just work on WordPress websites. However, it's important to consider pricing and the types of forms available when making a decision between Optin Monster and Thrive Leads.

How To Get Results From Thrive Leads

If you are looking to get results from your email lists and increase your conversion rates, you might want to consider investing in Thrive Leads. This list-building plugin offers a wide range of powerful features that can help you create engaging optin forms and landing pages that convert readers into subscribers, leads, and customers. In this article, I'll share some tips on how to get the most out of Thrive Leads, based on my personal experience and research. From choosing the right form types to testing your campaigns and analyzing your results, these strategies can help you optimize your list building efforts and boost your bottom line.


Have you heard about LeadPages? It's a popular landing page builder that is often used by online entrepreneurs and marketers. Their main focus is creating powerful landing pages that can help businesses grow their email list and increase their revenue.

However, while LeadPages is great at creating landing pages, their selection of optin form templates is limited. This means that if you're looking for a wider range of form options, LeadPages may not be the best choice for you.

Another point to consider is their pricing. While LeadPages offers different pricing plans to suit various budgets, their starting price is $25 per month without A/B testing included. This can add up to a significant amount over time, especially if you're just starting out.

On the other hand, LeadPages does offer a Lead Tracking Report that allows you to define specific traffic sources and track conversions. This can be a powerful tool in understanding your audience and optimizing your marketing efforts.

In summary, LeadPages is a great landing page builder, but may not be the best option if you're looking for a wider range of optin form templates. Additionally, their pricing can add up over time and may not include A/B testing. However, their Lead Tracking Report is a strong feature that can help you better understand and target your audience.

If You Haven't Been Collecting Emails

If you haven't been collecting emails on your website, now is the time to start. Email marketing is one of the most effective ways to engage with your audience and increase conversions.

To begin, I recommend starting with a simple Screen Filler Lightbox opt-in that appears site-wide. This ensures that every visitor to your site has the opportunity to subscribe to your email list.

Once you have this basic opt-in set up, it's time to start testing different lead magnet topics using A/B testing. This allows you to determine the most popular angle for your lead magnet without spending time and resources creating the actual reports for each concept.

Remember, the most important thing to test is the concept itself. Focus on testing different lead magnet topics and angles to determine what resonates with your audience.

In conclusion, if you haven't been collecting emails on your website, it's time to start. Start with a simple Screen Filler Lightbox opt-in, and then move onto A/B testing different lead magnet topics to determine what resonates with your audience.

If You Are Already Collect Emails & Doing Ok at Monetizing

If you're already collecting emails and monetizing your website to some degree, it's time to take things to the next level. One of the most effective ways to do this is by setting up lead groups. This means targeting specific sections or categories of your website with different opt-in forms, based on the interests of your audience.

To optimize your lead generation efforts, it's important to test different concepts within each section using A/B testing. This will help you determine the best lead magnet for each group of visitors.

There are several types of opt-in popups you can test against each other, such as the screen filler lightbox, slide in, scroll mat, and lightbox. By analyzing the performance of these different popups, you can determine which ones convert the best and use that knowledge to optimize your website.

Another way to optimize your lead generation efforts is by using the content marketing report. This report helps identify poor-converting blog posts, which you can then target with new opt-in forms to increase conversions.

By following these steps and continuously testing and optimizing your lead generation campaigns, you can greatly improve your conversion rates and ultimately grow your business.

Who Shouldn't Use Thrive Leads?

If you have a website with low traffic, emergency customer solutions, or thin affiliate sites, I don't recommend using Thrive Leads. It's important to consider the purpose of the plugin and how it fits in with your website's goals.

For low traffic websites, you might not have sufficient visitors to justify the cost of Thrive Leads. It is best to focus on building your website's traffic first before investing in a lead generation plugin.

Emergency customer solution sites, such as those related to healthcare or natural disasters, require a different approach to lead generation. Adding a pop-up that asks for visitors' email addresses might feel insensitive and inappropriate. Instead, consider providing immediate value and assistance to visitors with chatbots or contact forms that offer quick resolution to their problems.

Thin affiliate sites, which are sites with little value-added content but exist to simply drive traffic to affiliate links, won't benefit much from Thrive Leads. Instead, consider using a free email capture tool or a simple plugin that provides a basic opt-in form.

In summary, Thrive Leads is not for every type of website. If your website has low traffic, is an emergency customer solution site, or is a thin affiliate site, it might be best to consider alternative options for lead generation. Ultimately, the key is to find a strategy that aligns with your website's purpose and goals.

How to Use Thrive Leads

Thrive Leads is a powerful lead generation plugin that can help website owners grow their mailing lists and increase conversions. However, it's important to understand how to use the tool properly in order to get the best results. In this article, I'll provide a step-by-step guide on how to use Thrive Leads effectively. Whether you're a beginner or an experienced marketer, you'll learn how to use the plugin to generate more leads and drive more sales for your business.

How to Create Your First Optin Form

Creating an Optin Form using Thrive Leads is a straightforward process that anyone can do. Here are the steps to follow:

First, navigate to the Thrive Dashboard, then click on ‘Thrive Leads'. From there, you can click the ‘Add New' button in the ‘Lead Groups' section.

What is a ‘Lead Group'? It's a collection of optin forms that share a set of common targeting rules. Once you create a Lead Group, you'll see a prompt to add a new optin form. This action will open a popup where you can choose the type of optin form you want to create.

There are different types of optin forms you can choose from, including ‘Lightboxes,' ‘Ribbon Forms,' ‘In-line Forms,' and a few others. Select the type that best suits your needs, then proceed to edit the template to match your brand, preferences, and website layout.

Within Thrive Leads, you'll find different templates to choose from. Each one being highly customizable, yet powerful in its own way.

Optin Forms created using Thrive Leads are known to be highly effective in generating leads and creating mailing lists. With an easy-to-use interface, a wide range of templates and form types, and a user-friendly experience, you will be creating effective optin forms in no time.

So, what are you waiting for? Go ahead and create your first Optin Form using Thrive Leads today!


Thrive Leads offers a variety of trigger options to help increase conversions and build your email list. To set up triggers, go to the ‘Lead Groups' dashboard and click on ‘Edit' to access the settings.

There are seven popup trigger options available in Thrive Leads. The ‘Immediate' trigger displays the optin form as soon as the visitor arrives on the page. ‘Specified Time Delay' triggers the form after a specified amount of time. ‘CSS Class or ID Scrolling' displays the form after the visitor scrolls down to a specific point on the page. ‘Fixed Percentage Scrolling' triggers the form based on the percentage of the page the visitor has scrolled through. ‘Click Trigger' shows the form when the visitor clicks on a specific element on the page. ‘Bottom of the Page Trigger' displays the form when the visitor reaches the bottom of the page. Finally, the ‘Exit Intent Trigger' triggers the form when the visitor moves to exit the page.

ThriveBoxes is another trigger option you can utilize for creating two-step optin forms. With ThriveBoxes, you can offer a content upgrade or exclusive offer to visitors. When visitors click on a call-to-action, a lightbox appears where they can enter their email address to access your offer.

When setting up triggers, it is crucial to consider the frequency of display. Bombarding visitors with optin forms can easily lead to annoyance and a high bounce rate. This is where the SmartExit feature comes in as a fallback trigger. If a visitor tries to exit the page without subscribing, the optin form will appear as a last-ditch effort to capture their email before they leave.

In conclusion, Thrive Leads offers a range of trigger options to help increase conversions and build your email list. Setting them up correctly can make a significant difference in the success of your optin forms. Don't forget to consider display frequency, use the SmartExit feature as a fallback, and give ThriveBoxes a try for two-step optin forms.


When it comes to creating opt-in forms that successfully convert website visitors into subscribers, a lot of thought and effort goes into designing them. Luckily, Thrive Leads has got you covered with its variety of pre-built templates that have already been tested and optimized for conversion.

These templates come in different types of opt-in forms, including single-step screen fillers, and multi-step forms that can include leading questions. All of them cater to specific conversion optimization needs. However, it's important to customize these templates to match the design and brand of your website.

This is where Thrive Leads' WYSIWYG visual editor comes in. This easy-to-use tool allows you to edit and customize every aspect of the template to suit your brand's style and messaging. This includes changing the colors, fonts, and even the copy and images used in the template. This will make your opt-in forms stand out and engage with visitors more effectively.

In summary, if you're looking for a quick and easy way to build high-converting opt-in forms, Thrive Leads' pre-built templates are a great place to start. Don't forget to use the WYSIWYG visual editor to customize these templates and make them truly your own.

Keywords: pre-built templates, conversion optimization, single-step screen fillers, multi-step forms, WYSIWYG visual editor.

Editing Your Template

When it comes to creating opt-in forms, customizing their design and layout is crucial to making them more effective in converting visitors into subscribers. Thankfully, Thrive Leads has made this task much easier through its drag-and-drop visual editor, also known as WYSIWYG (What You See Is What You Get).

No longer exclusive to tech-savvy users, this editor has greatly improved and is now accessible for relative newbies. With its user-friendly interface, you can add, remove, and adjust different elements of your opt-in form with just a few clicks.

Some of the elements and options available for customization include text fields, checkboxes, radio buttons, images, videos, and social media buttons. You can also configure the display frequency, animation effects, and triggers of your opt-in form.

For those who have more advanced coding skills, Thrive Leads allows the option to add custom HTML and CSS to templates for extended control over layouts. However, it's worth noting that this usually isn't necessary as the drag-and-drop visual editor provides enough functionality for most users.

Thrive Leads offers more than 100 easy-to-edit templates for opt-in forms, divided into twelve types, including pop-ups, ribbon forms, screen fillers, scroll mats, and more. While these templates already come with professionally designed styles and layouts, it's still important to customize them to match your brand's aesthetic and messaging.

Overall, Thrive Leads' drag-and-drop visual editor and easy-to-edit templates make creating and customizing opt-in forms a breeze, even for those with minimal coding experience.

Connecting to your email provider

To start connecting your email marketing service to Thrive Leads, head to the Thrive Dashboard and look for the “API Connections” tab. Click “Manage Connections,” then “Add New Connection.” This will take you to a page where you can select your email marketing provider and follow the integration steps.

Thrive Leads offers direct integrations with popular email marketing services such as Aweber, ConvertKit, GoToWebinar, Mailchimp, and MailerLite, among others. By integrating your email provider with Thrive Leads, you'll be able to seamlessly manage your email list and campaigns within the Thrive dashboard, and use Thrive Leads' powerful list building tools to grow your email list even further.

With this integration, you'll be able to easily create opt-in forms, A/B test different form types, set up targeted display rules, and track your conversion rates – all within one unified platform. This not only streamlines your workflow but also ensures that your website visitors have a smooth experience when signing up for your mailing list.

Connecting your email marketing service to Thrive Leads is an essential step in taking your email marketing strategy to the next level. With numerous direct integrations available, you can choose a provider that works best for you and your specific needs.

Nine Top Features in Thrive Leads

If you're looking to grow your email list and increase your website's conversion rates, Thrive Leads is a powerful tool you might want to consider. With a wide range of form types and landing page templates, as well as advanced features like A/B testing and targeted display rules, Thrive Leads offers everything you need to optimize your opt-in forms and boost your email sign-ups. In this article, I'll be sharing nine top features of Thrive Leads that make it stand out as a list building plugin. Let's dive in!

1. Multiple Form Types

Thrive Leads offers a variety of form types to choose from, including pop-ups, slide-ins, ribbon forms, widget forms, and many more. Plus, you can customize each individual form and choose between pre-built templates or build your own forms from scratch, ensuring they match your specific brand and website.

2. Advanced Targeting Options

With Thrive Leads, you can set up targeted display rules to show your opt-in forms to specific audiences based on their behavior, location, or even their device. This means you can create more personalized and relevant experiences for your visitors, increasing the likelihood they'll sign up for your email list.

3. A/B Testing

Testing different form variations is crucial to improving your conversion rates, and Thrive Leads makes it easy to set up A/B tests. You can test different form types, headlines, colors, and more, and Thrive Leads will automatically show the winning form to your visitors for maximum conversions.

4. Opt-In Form Triggers

Thrive Leads lets you choose from a variety of form triggers, such as time-based, scroll-based, or exit intent triggers, to ensure your forms are shown at the right time to the right audience. This helps reduce form abandonment and increase your overall conversion rates.

5. Integrations

Thrive Leads integrates with popular email marketing services like Aweber, Mailchimp, and ConvertKit, making it easy to manage your email campaigns directly within the Thrive dashboard.

6. Visual Editor

Thrive Leads' visual editor allows you to customize and design your opt-in forms and landing pages without needing technical knowledge. You can drag and drop elements, change colors and fonts, and even add custom CSS if needed.

7. Thrive Dashboard

Thrive Leads also offers a dashboard that allows you to see your form analytics, conversion rates, and A/B test results all in one place. This makes it easy to track the performance of your opt-in forms and make data-driven decisions.

8. 30-Day Money-Back Guarantee

If for any reason you're not satisfied with Thrive Leads, you can take advantage of their 30-day money-back guarantee. This gives you peace of mind and ensures you're getting the most value out of your investment.

9. Thrive University

Finally, Thrive Leads offers access to Thrive University, an extensive resource library with courses, webinars, and tutorials on list building, optimization, and more. This ensures you're equipped with the knowledge and skills to make the most of Thrive Leads and grow your email list.

1. Lots of Different Opt-In Types

Thrive Leads gives you a variety of opt-in forms to choose from, ensuring that you have the perfect form for every situation. Among the options available are popup forms, ribbon forms, slide-ins, widget forms, and much more.

Each opt-in form serves a specific purpose, which helps you create a more personalized experience for your website visitors. With Thrive Leads, you have the option to customize each form, or choose from the pre-designed templates for convenience.

To help keep your opt-in forms organized, you can use lead groups for better organization. This makes it easy to keep track of individual forms and their respective performance.

Overall, Thrive Leads gives you plenty of options to choose from when creating opt-in forms for your website. With pre-made templates and lead groups to keep you organized, you'll be attracting new subscribers in no time.

2. Tons of Templates to Choose From

Thrive Leads offers a whopping 100+ pre-built templates that are specifically designed to cater to the different types of opt-in forms. With these templates, users don't have to start from scratch when they want to create an opt-in form. Instead, they can choose from single-step screen fillers or multi-step opt-ins that use leading questions to increase conversion rates.

What's great about these templates is that they are optimized to convert well and come with pre-written copy that is easy to edit and customize. This means that users don't have to spend too much time crafting copy that resonates with their audience.

Thrive Leads continues to add more templates to its library to offer users even more variety. For example, there are templates for different types of opt-in forms such as widget forms, content upgrades, scroll mats, and many more. Each type of opt-in form has multiple templates to choose from, making it easier for users to find the perfect template for their needs.

To make the most of this feature, it is recommended to try reverse engineering competitors who are already using multi-step opt-ins to boost conversion rates. This helps in generating more ideas and creative inspiration.

Overall, the templates are easy to work with and make it simple to design professional and optimized opt-ins. With Thrive Leads, creating an opt-in form has never been this easy.

Keywords to include: Thrive Leads, pre-built templates, convert well, optimized copy, single-step screen filler templates, widget forms, content upgrades.

3. Visual, Drag-and-Drop Editor

Thrive Leads provides a powerful visual, drag-and-drop editor that allows users to easily customize their opt-in forms. This editor is derived from the Thrive Architect page builder plugin, which means that users have access to a lot of editing flexibility.

The editor provides users with the ability to drag and drop content blocks onto their forms, making it easy to customize the design and layout. Additionally, there are several modules available to choose from, including text, video, and image modules. This allows users to add a wide variety of content to their forms, making them more engaging for their audience.

One of the most powerful features of the visual editor is the ability to clone forms. This allows users to test different variations of their forms to see which works best with their audience. By cloning forms and making small variations, users can test different headlines, copy, and images to see what drives the highest conversion rates.

Overall, the visual, drag-and-drop editor available in Thrive Leads provides a lot of editing flexibility and customization options for users, making it easy to create professional and optimized opt-in forms.

4. Detailed Content Targeting Rules

Thrive Leads offers powerful content targeting rules that allow users to display their opt-in forms to specific types of pages, posts, categories, tags, and URLs, among others. This means you can easily tailor your email opt-ins so that they're only displayed on the exact pages and content you want them to be shown.

Furthermore, these content targeting rules can be used to include or exclude specific types of content. For example, you can specify that your opt-ins only appear on specific landing pages, or exclude them from your homepage to avoid annoying regular visitors.

Thrive Leads also provides options for location targeting, allowing you to show your opt-in forms in specific geographic regions. You can even target by WordPress user role, ensuring that certain forms are only shown to logged-in users, for example.

Overall, the content targeting rules available in Thrive Leads give users complete control over where and how their opt-ins are displayed on their WordPress site. By using these rules wisely, you can attract more subscribers and improve your email marketing efforts.

5. All the Important Trigger Rules

Thrive Leads offers an array of trigger rules to display opt-in forms at the perfect moment. Exit intent, on-page load, time delay, scroll to a specific element, scroll depth (percentage), on click on a specific element, scroll to the bottom of the page, and two-step optin forms are all available options.

Additionally, the SmartExit feature can act as a fallback trigger if another condition is not met, ensuring that visitors are presented with the opt-in form before leaving the site. Display frequency and animation can also be customized to suit the website's needs and the audience's tolerance.

Using the right trigger rule can improve conversion rates and help build a robust mailing list. Thrive Leads makes it easy to select the ideal trigger for your particular opt-in form. Whether you want to engage visitors with an on-page load form or target those who have scrolled a specific percentage of the page, Thrive Leads has the features you need to get the job done correctly.

By selecting the appropriate trigger rules, website owners can optimize the performance of their opt-in forms and lead generation campaigns. Try Thrive Leads today and harness the power of its trigger rules to increase conversions and grow your business.

6. Built-in Analytics and A/B Testing

Thrive Leads offers built-in analytics and A/B testing features that help me refine my opt-in forms and improve conversion rates. To set up a split test, I select my preferred trigger rule and customize my form variations using the visual editor. From there, I can launch the test and track its progress in real-time via the Thrive dashboard.

To analyze results, Thrive Leads provides metrics such as impressions, conversions, and conversion rates for each form variant and lead group. This level of detail allows me to see which form versions are performing best and optimize accordingly.

I appreciate the option to spin up infinite variations to test different triggers, designs, content, display frequencies, and animations. This flexibility ensures that I can find the best combination of elements to engage my audience.

One of the main benefits of A/B testing with Thrive Leads is the ability to quickly determine what works and what doesn't. Additionally, I can set the testing feature to automatically choose a winning form based on its performance. Overall, Thrive Leads' built-in analytics and A/B testing capabilities have been essential in helping me optimize my opt-in forms for maximum conversions.

7. Integrations With Popular Email Marketing and Webinar Services

Thrive Leads offers seamless integration with many popular email marketing and webinar services. Setting up these integrations is a breeze through the Thrive Dashboard. To get started, click on API Connections and then select Manage Connections.

From there, you can easily add a new connection by entering your API key and selecting the email marketing or webinar service that you want to use when editing a form widget. Thrive Leads has built-in integrations for most popular email marketing services and a few webinar platforms.

Besides the built-in integrations, Thrive Leads also provides a Zapier integration that enables connectivity with thousands of other apps. With this integration, you can streamline your workflow and automate your email marketing campaigns and webinars.

In conclusion, integrating Thrive Leads with your favorite email marketing and webinar services couldn't be easier. With its user-friendly interface and simple API key setup process, you can connect to hundreds of apps and platforms in minutes.

8. Smart Links to Avoid Displaying Offers to Subscribers

Have you been struggling with how to improve the user experience of your existing email subscribers while ensuring they don't get overwhelmed by excessive opt-in forms? Then you need to know more about the Smart Links feature in Thrive Leads. With Smart Links, you can customize the user experience of existing email subscribers differently from those who are not yet subscribed.

The Smart Links feature enables you to create a unique link that displays a different set of opt-in forms on your webpage than normal visitors would see. It can be used to hide opt-ins from subscribers, presenting them with a cleaner site appearance. Alternatively, you can show affiliate offers to promote your products or other offers that would interest your subscribers.

Creating a Smart Link is easy. First, decide where to send visitors after they click on the link. Then, select target lead groups and keep default settings for your forms or choose different ones. Also, you can design a new form for the Already Subscribed state. Finally, choose the display option that you prefer, and voila! Your Smart Link is good to go.

Smart Links help you personalize the user experience of your website, delivering unique offers to your subscribers while retaining your site's aesthetic appeal. Take advantage of this feature and demonstrate how much you value your subscribers.

9. Asset Delivery for Content Upgrades

Hey there! Today, I wanted to talk about Thrive Leads' Asset Delivery feature, which can help you manage and deliver lead magnets or other downloadables to your subscribers.

The Asset Delivery feature is a simple and efficient way of sending lead magnets and downloadables directly to your subscribers. Once visitors sign up, rather than sending a confirmation email and directing them to a download page, you can send them an email with the download link directly.

The delivery services that are compatible with this feature include SendGrid, SendinBlue, and Mandrill. However, there are some email marketing services that do not support it. So, be sure to check if your service provider is compatible before you attempt to use this feature.

Creating a new Asset Group is easy. Simply decide on the lead magnet or downloadable that you want to share and choose the Asset Delivery option while editing the opt-in form. From there, you can customize the email that will be sent to subscribers with the download link, providing a seamless experience for them.

Overall, the Asset Delivery feature is a nifty tool for content upgrades that streamlines the delivery process for lead magnets and downloadables. It’s easy to use and compatible with many different delivery services, making it a convenient option for anyone using Thrive Leads.

Two Weak Points in Thrive Leads

As a content writer who has had experience with Thrive Leads, there are a few areas that I believe are worth analyzing when it comes to its effectiveness. While there are plenty of reasons to use Thrive Leads, there's no denying that it's important to be aware of any weak points that may exist. In this article, I'll be delving into two weak points that I believe are worth exploring when using Thrive Leads.

1. Non-Content Targeting Rules

When it comes to advanced targeting rules, Thrive Leads does have some limitations in comparison to its competitor OptinMonster. One of these limitations is the lack of options to target by WordPress user role, referring source/URL, adblock usage, geographic location, and new vs returning visitors.

While this may be a concern for some marketers, Thrive Leads compensates for this by offering a wide range of content targeting rules. With these rules, you can specify which pages and posts your opt-in forms appear on, based on factors such as category, tags, author, and post type.

While there may be some overlap between the two types of targeting rules, the focus of content targeting rules is on where the form appears, whereas with other targeting rules, the focus is on who sees it. Most people will likely find Thrive Leads' content targeting rules sufficient for their needs, although those who require more granular control may prefer the options offered by OptinMonster.

Overall, while there are some limitations in Thrive Leads' advanced targeting rules, the content targeting rules offer a powerful tool for controlling where your opt-in forms appear on your site. With Thrive Leads' generous 30-day money-back guarantee, it's easy to try it out and see if it's the right choice for your list building needs.

2. No Scheduling

Thrive Leads, a popular list-building plugin, lacks a scheduling feature for its opt-in forms. This means that users cannot set specific dates or times to run their forms. As someone who runs time-sensitive promotions, this can be a downside as I have to manually start and stop my forms.

Unfortunately, this can have a negative impact on my conversion rates since I may miss out on potential leads during the transition periods. However, Thrive Leads does offer a range of content targeting rules that can alleviate some of this inconvenience, allowing me to specify which pages or posts my opt-in forms appear on.

Still, if scheduling is a crucial feature for your marketing strategy, it may be worth exploring other options that offer it. Alternatively, consider using Thrive Leads in conjunction with a tool that provides scheduling capabilities.

In conclusion, while Thrive Leads' lack of scheduling may be a limitation for some users, its content targeting rules provide a workaround. However, if scheduling is a top priority, it might be best to consider other options with this feature or find a complementary tool to use alongside Thrive Leads.