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SEO Case Study – How To Rank Your Site To The Top of Search Results

SEO Case Study – How To Rank Your Site To The Top of Search Results

It was around April or maybe May of 2013.

A friend of mine asked me if I could "still" rank websites to the top of the search results even after the recent Google Panda and Penguin updates (if you don't know these terms, they are the recent search engine algorithm updates that wiped out a lot of SEO traffic for small businesses and website owners)

And my answer was this blog.

I told him that I'll rank this new blog within a couple of months for highly competitive terms. 

Terms that would result in revenue and sales (affiliate commissions).

Then I ranked this "new blog" within a few months, after that sales started pouring in. It didn't take long before I sold over 5 figures each for the top 3 products I've promoted on this site.

So the quick answer to my friend if he'd asked me today is YES.

We could still rank (and continuously ranking) websites to the top of Google, Yahoo, and Bing. And that's mainly because we are quick to adapt to changes in the algorithm, while still focusing on the search engine's main concerns: a user and search experience that matches the search intent.

And I'd like to share what we did to get to the top of the search results for several keywords on the blogs we've handled. We follow a unique system and process (that we've developed internally) that increases our organic traffic in a predictable and consistent manner.

We call this process our : SCORE™ SEO framework.

1. First, we looked at the site structure and architecture of the website. Are there lots of 404 errors on the website? Are there broken links? Does it load quickly? Does the site architecture make sense?

Can the Search engines crawl the website? We ask and identify several key website issues then create a plan to resolve them in a timely manner.

2. Next, we create the good foundation for SEO: Content. Without content it's nearly impossible to rank for a keyword because if it's not in the index of the search engines, then there's no way that it would rank.

Content doesn't necessarily mean that it's only text and words. Now, content can also be audio, images (infographics) and video. 

3. Once our content is created and published, it's now time to reach out to other people who might be interested in your content ideas. If they responded positively, then an invitation to build relationships is extended. 

This process definitely involves a lot of time, but the dividends and payoff is huge.

4. Next is to continue tracking the rankings of the website for the terms we've optimize them for. 

5. And finally, it's time to reevaluate everything and do more of what works and less of what doesn't.

What's the next step?

I strongly urge that you run a FREE SEO Audit on your website using our tool. Click here to get started.

eCommerce Marketing Tips – Top Strategies To Level-Up Your Online Sales

eCommerce Marketing Tips – Top Strategies To Level-Up Your Online Sales

The online world is changing an an extremely fast rate. Online eCommerce sales are expected to jump 3x from $1.86 trillion to $4.48 trillion US dollars in 2021.

While most people are still shopping and purchasing online via their Desktop PCs, mobile devices like your smartphones are catching up quickly.

Is your online business fully optimized to take advantage of these changes? Your site should not only be able to process online orders, but it should be a well-oiled sales machine.

Before they reached out to us, they faced numerous problems with their site.

1. They didn't have enough traffic to their website. - They know that they are getting visitors to their website, but there's not enough amount of leads coming through their sales funnel and completing their purchase online.

2. They didn't know if their advertising campaign is working or not. - They are running Facebook advertising, but after "boosting" several posts and working with other freelancers and agencies, they didn't know if any of the efforts that they are doing are resulting into any measurable results. 

3. They want more visitors to convert into buyers on their website. - A huge percentage of people who are visiting their website are just bouncing and not converting into a lead or sale. They wanted more of these visitors to turn into lead then into a customer.

In this article, I'll share with you a case study on how we've been able to get more sales for an eCommerce client.

We were also able to increase the ROI of their advertising campaigns because of the 5 strategies that I'll be sharing with you today and how you can replicate the same strategies on your eCommerce business.

Are you ready? Let's get started then.

1. Start Tracking Everything Properly

About 90-95% of the campaigns and website's I've worked with had the same problem. They ALL have basic tracking tasks like adding Google Analytics and the Facebook Pixel on their website but that's it. 

Google Tag Manager

That's what most eCommerce website owners do.

But in order to know and improve your marketing campaigns you need to be tracking everything properly. 

Have you setup your goals? Have you added your filters? Have you setup Enhanced eCommerce tracking?

Are you using Google Tag Manager?

Are you tracking events, video views, scroll tracking?

When we've fixed their tracking scripts to start tracking everything, we know that we can start making better and informed decisions because now we can see the entire picture.

Something that is virtually impossible if you haven't setup your tracking codes and analytics properly.

2. Create a funnel

Most people send their paid traffic direct to their product pages and worst, their home pages. That's just a waste of money, because these types of pages are not "funnels". 

Sales Funnel

A sales funnel is a specific set of pages that's designed to turn your website visitors into leads, then into customers and finally into loyal and true fans of your brand.

We created a simple lead-generation then sales conversion funnel to turn NEW visitor into ideal leads, then into their customers. 

This strategy has allowed them to lower their cost per acquisition (how much they are spending to acquire a customer) and to improve the engagement on their campaigns.

3. Cart Recovery Strategies

According to the Baymard Institute, the average cart abandonment rate is 69.23% which means that almost 7 out of 10 people will not complete their online purchase even if they've added an item on their cart.

Cart Recovery

What we did for this client was simple. We setup a cart recovery campaign that will "send a reminder email" 6 hours after they've abandoned their cart.

We've also created a remarketing strategy and campaign that "reminded" people that they've let an "item on their cart" and if they would continue completing the purchase we'll provide them with a higher discount or coupon.

4. Use Facebook Advertising to Drive Traffic

Most online businesses are struggling because they don't have enough traffic to their website. And this is because they are either waiting for traffic to come (blogging, content marketing, etc), or they are using "free and inconsistent" traffic sources like SEO and social media.

But that's not the only source of high-quality traffic. In fact, if you're starting out, this is one of the best ways to drive highly targeted traffic to your websites: Facebook Advertising.

For this client, I immediately knew that Facebook Advertising is their number 1 source of high quality leads because I've seen some of their "competitors" leverage Facebook.

Luckily for them, we've created the proper targeting and Facebook ads to attract their ideal customers into their sales funnels.

Then our follow-up series through remarketing ads and email have turned this new leads into ideal customers because we focused on building relationships with them instead of "shoving" products and services down their throat.

5. Create Engaging Videos

And last but not the least was the medium we've used to communicate the client's messages, products and services.

When I've looked into their niche and campaign, there's no doubt that Video should be the number 1 content used.

We had our team create a storyline for videos that will be created for them. It was great that the client was able to provide actual videos of their products and services.

This helped make it more authentic and unique. Avoid using stock videos and stock photos at all costs. 

When creating engaging videos, it's really not about the level of production you bring to the video that makes it highly engaging and converting. It is the story and emotion in a video that helped "connect" their customers with their brand. 

If you're not using video in any of your marketing campaigns, you're definitely missing out.

Want us to implement these strategies for your eCommerce and online business?

You can definitely start implementing some or all of the strategies that I've shared with you today and start generating more sales for your eCommerce business, but it will definitely take you a lot of time to test & implement them yourselves. 

That can result in lost of time, money and opportunity while your competitor are getting ahead.

If you're interested in finding out how you could start working with us, click here to apply for a strategy session.

Our Facebook Advertising Marketing Services for eCommerce Businesses

Want to reach out to your ideal customers with Facebook Advertising?

Our proven framework on Facebook Marketing converts visitors into leads and clients. Click to learn more.

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Thrive Themes Review

Thrive Themes Review

Is Thrive Themes Worth It?

According to Adobe, up to 38% of website users leave and stop engaging with a website with a cluttered design or website layout.

Does your site look like it was last updated in the 90's?

Are you here because you want to have a beautiful website without hiring expensive website developers?

Are you considering Thrive Themes because you have heard that it contains a lot of "plugins" that can enhance the capability and functionality of your website for a low monthly/annual cost?

Are you here because you want to capture more email subscribers?

Or maybe you want to create beautiful and engaging blog posts?

And most of all, are you here because you want to create and build websites that the search engines would love so that you'll get more free traffic from the search engines?

Ready for this?

Let's get started.

Creator: Shane Melaugh

Year Released: 2014

Reviewer: Ryan Cruz

Reviewer Rating: 4.5 out of 5 Stars

What I liked about this tool?

The Thrive set of tools communicate with one another!

The Thrive Architect plugin allows me to create beautiful blog posts with it's WYSIWYG front-end designer.

You have to try it out.


What I didn't liked about this tool?

Too many features and plugins can be a distraction.

I found out that I spend way too much time playing with the "features" rather than creating my blog posts and content.

Not a lot of templates (check out my bonuses).

​What is Thrive Themes?

​How to Install the list of Themes and Plugins from ThriveThemes.com?

​Plugin #1 - Thrive Architect

​Why would you want to use a visual editor like Thrive Architect?

​Plugin #​2 - Thrive ​Leads

​How I use Thrive Leads to get more email subscribers (and more)

​Plugin #​3 - Thrive ​Comments

​Plugin #​4 - Thrive ​Ovation

​Plugin #​5 - Thrive ​Ultimatum

​Plugin #​6 - Thrive ​Headline

​Plugin #​7 - Thrive ​Clever Widgets

​Plugin #​8 - Thrive ​Apprentice

​Plugin #​​9 - Thrive ​Quiz Builder

Plugin #10 - Thrive Optimize

​Do I use the Themes from Thrive Themes?

Thrive Themes VS Clickfunnels (Updated February 2018)

​Thrive Themes VS ​Leadpages

​Thrive Themes VS ​DIVI 3.0

​Thrive Themes VS ​Optimize Press 2

​Where and How To Get Thrive Themes?

​Get These Thrive Themes Bonuses