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How To Find Profitable Niche Keyword Ideas and Untapped Niche Markets

How To Find Profitable Niche Keyword Ideas and Untapped Niche Markets

If you ask most business owners and entrepreneurs who are their target customers, they usually respond with this...

"It's everyone who would need our products and services"...

You are probably here because you're looking for unsaturated markets and niche opportunities or maybe you'd like to know how to find profitable niche ideas like the next "cryptocurrency". Sorry no bitcoin and ethereum niches here 🙂

Though they have been one of the most profitable niches in 2017 until the latest nosedive of Bitcoin.

But honestly, the first step in finding your niche is by finding out who is your target customer.

And when researching for your ideal customer, it pays to be specialized in one area or topic than become generalized and target "everyone".

Think of it this way.

If you need specialized heart surgery, would you go to your family doctor or a cardiac surgeon for operation?

You'll choose the cardiac surgeon, right?

It's the same way when building your online business. You need to find a niche, become an authority in that niche and then that's how you carve your name in this industry.

I know it's easier said than done. But I've realized that there's a methodology for getting it done properly.

And it all starts with finding a profitable niche. If you've picked the wrong niche, then it will be an uphill battle for you and your business.​

Do you want to start your own online business?

Are you struggling with where and how to start your blog or online business?

What I’m about to share with you is what worked for me and my online businesses in the past few years and I'm hoping that you'll be able to take action and apply it to your online business.

​What is a Niche Market and Why it's Important?

By it's definition, a niche market is a small market segment, a part of a bigger "market".

An example of big market would be "weight loss" and within the "weight loss market" are smaller sub-niches like "weight loss by juicing", "weight loss by eating whole foods", etc.

​By targeting a "niche market", you'll be able to identify your "target customers" more easily.

You'll be able to create content that speaks to them and provide more "targeted products and services" that they need.

​Because if you're trying to be an "expert" in everything, then you'll most likely end up "diluting" your resources and time, to the point that people will just see you as a "jack of all trades" instead of an expert.

This is what I did for many years and it was a very costly mistake...

​Niche Market Ideas

You might think that all the good and "killer" niche ideas out there are taken.

​I thought so as well, but I was wrong.

​"Killer niches" and "new niches" emerges everytime.

​Here's a quick example. Just think of "wearable gadgets" like the Apple iWatch.

This niche didn't exist a few years ago. 

But as more and more people wanted to become mobile and still be "connected to the digital world", wearable gadgets become a reality (and a lucrative niche as well).

So, ​If you're starting an online business, where do you start? Where do you find a niche idea?

I would start with the BIG 4 Markets...

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    ​Money Market (Financial, Investment, Internet marketing, Real Estate, Consulting, Services, etc)
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    ​Health Market (Weight Loss, Supplements, Healthy Eating, Paleo, etc)
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    ​Relationship Market (Dating, Marriage, Retreats, Personal Development,etc)
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    Career Market (Education, Profession, Careers, Professional Services, etc)

Pick one from these BIG markets based on your interest, passion, expertise and experience.

It's NOT a pre-requisite to pick a "niche" based on your passion.

But picking a niche that you're interested and passionate about will definitely HELP your online business in the long run.

How to Find a Niche Market (Step by Step)

​Here's a step-by-step process in helping me find niche market ideas.

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    ​I'll look at the Big Market (Choose from one of the BIG 4 Markets)
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    ​I'll look at a particular "Audience Segment" within this Big Market (groups of people)
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    ​I'll look at Competitors selling products and services to this "Audience segment"
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    I'll build my online business around the needs, desires, and wants of this "Audience Segment"

​Big Market - Choose from one of the 4 Big Markets

Let's dive into the details...

For this article, let's say I've chosen the Health market (one of the Big 4 markets).

Under the Health Market, I've chosen the "weight loss market".

​But the weight loss market is still huge.

Because under "weight loss" there are people who wants to lose weight by surgery, while others through diet and exercise, while others through gym memberships, etc.

​So I'll need to dive deeper and find a more specific "Audience Segment" or group of people.​ *An Audience Segment is simply a more targeted "Group of People" within a bigger market.

To help me define my "Audience Segment" I'll start with an Age Group and Gender Demographic.

Do I want to target a Male or Female Demographic?

Do I want to target​ Females between the ages of 35-55 years old?

Do I want to target a specific location? specific country?

Don't be tempted to target everyone. Because if you do that, your content and articles will be TOO generic that it won't appeal to ANYONE.​

After you've identified a particular "Audience Segment" it's now time to check if other competitors are already providing relevant products and services that addresses the needs of that segment.

If a competitor provides existing products and services to that Audience segment, that's a good sign.

​If a competitor is also running existing advertising campaigns to promote their products and services, that's a great sign as well.​

(Especially if it has been running for a few weeks or months, you can use these "spy tools" to know what ads are running for a long time.

Once we've identified our target "Audience Segment" and found out that competitors are actually offering (and advertising) products and services to this audience, you can now start building your online business to serve the needs of this Audience.​

​You'll probably have multiple "Audience segments" within your Niche.​

But start with one Audience Segment, then expand as you grow.​

​Now the next question, is where do you find your "Audience Segment"?

Where do you find pockets or groups of people that will be interested to purchase your products and services?​

They're everywhere. Think of "groups of people" congregating together "virtually" on a common topic or idea.

They'll be in forums. Which is why you'll find forums in almost every interest, passion, business, topic, hobby.

Just go to google.com and type in: [Your Keyword/Topic] + forum

and Google will give you list of forums that you could join and become a member of.

Contribute in this community, reach out, help others, and find out what they're biggest needs are. Solve those problems and that's how you start building a profitable blog.

Go to facebook and search for groups. Join these groups and like forums, become a contributor, regular commenter and that will help you get started.

The important thing here is to find out if this "group of people" are willing to buy the products and services that you'll be offering. That's another topic, which I'll discuss more later on.​

​Tools and Software

These tools (both Free and Paid) have helped me find profitable niches. The Paid tools are optional but powerful ways to help you identify the competition of your chosen niche.

Of course, if it's too competitive you can run the risk of never getting enough traction to launch your online business. If it's too small, you also run the risk of spending a lot of time and resources into something that just doesn't have the "volume" to become a viable long-term online business.

  • SEMRUSH (Read my full review of SEMRUSH) - this is a very powerful competitor research and keyword research tool. It can find out what keywords your competitors are bidding on and how long are they advertising for a particular keyword. 

    The longer they are advertising on a specific keyword, the theory is that it's probably giving them a positive ROI. 

    This will help you a LOT when it comes to which "niches" and "keywords to target" for your online business.
Fitness Marketing

Fitness Marketing

​Fitness Marketing Strategies - How to increase gym memberships (​​300+ new leads and counting)

​Are you a gym or health club owner?

​Did you know that the health fitness and gym club industry is now a huge $21.8 billion giant?

​Are you aware that more and more people are paying so much to exercise because of our increasing awareness to good and better health?

​There's no doubt that there's tons of opportunity here... but are you and your gym business missing out?

In the US alone, gym memberships rates are rising at more than 1 million per year, so what that means is that more and more people are signing up for health and fitness clubs in their local area.

So the real question here is, are they signing up at your gym?

If you're struggling to get new gym members and leads for your fitness studio that's about to change because in this case study, I'll share with you the exact strategies that we've used to attract over 269+ leads to a new gym in about a month that resulted in getting full class signups in the next few weeks.

Imagine opening up to your inbox daily and receiving instant notifications of "new gym member leads" every single day!

New Gym Member Leads!

And we did it without doing the crazy and expensive marketing strategies that the usual "Big fitness brands" are doing.

We didn't do any of the following:

  • Billboard advertising
  • TV and Radio advertising
  • Newspaper advertising
  • Celebrity marketing
  • and other forms of advertising that are traditionally used when launching a new gym or fitness studio.

It's not that these types of advertising don't work.

They do work, but they also require a lot of money. 

And we wanted to be efficient in advertising.

We wanted to be able to know where the leads are coming from and how can we optimize our advertising campaigns so that we could get a better return on ad spend (ROAS).

I immediately knew what type and platform of advertising they should be using...

The answer: Facebook marketing and advertising

Why Facebook Advertising?

​First, why Facebook?

Facebook has over 1 billion+ users. Chances are your "new leads" and "potential gym members" are using Facebook.

And they don't just use Facebook for browsing random stuff, according to a study by Nielsen, they spend an average of 35 minutes each day on Facebook.

If you want to get the attention of your target customers, there's no other social network right now that's best for that. 

And to prove that Facebook advertising is the way to go, we're sharing a case study on how we've helped one of our clients from getting over 269+ new leads for the grand opening of their gym in about a month.

​But before we continue with the case study, maybe you've tried Facebook advertising before and it didn't work.

Did you feel that you were just wasting away money on "boosting posts" and you aren't sure if it's generating new leads for you or not?

I totally understand your predicament.

And a lot of people (including myself before) have doubted Facebook's capability in acquiring new leads and customers... 

It's probably because you may think that on Facebook they are "not actively" searching for something unlike in the search engines where they are specifically searching for something "fitness gyms near me".

But fortunately, we got over our doubts and gave Facebook a good try.

We've realized that the reason most of our Facebook campaigns failed before is because we didn't have these two things:

1. We weren't tracking everything properly.
2. We weren't creating and building a sales funnel.

When we properly implemented Facebook Pixel tracking using Google Tag Manager we were tracking every step and action of our website visitors in our sales funnels.

A Facebook sales funnel is basically a systematic way to guide a new website visitor from Facebook user to a website visitor, to a new lead and then finally into becoming a new customer.

This happens because of the parts in a "sales funnel" that I'll be sharing in this case study.

Automating parts of your sales funnel allows you to focus on the most important aspects of your fitness business: taking care of your new and existing customers.

The strategies that I'm about to share with you are particularly designed for "fitness and gym owners" who would like to acquire new customers and leads, but it can also be applied to any type of local business.

So are you ready to dive deep into this case study?

Let's get started...

Facebook Advertising Results

Here are the results that we've run for this "fitness and gym" client...

  • 269+ new leads in about a month (Full name and phone details)
  • $762.39 CAD spend on Facebook Ads
  • Cost per acquisition (CPA) of new leads is between $2-$5
  • 80-85% of leads are female
  • Reach of one video content is over 17,642+ (and growing)

Step 1: Provide an offer your ideal customer can't refuse

If you want to launch an effective marketing campaign, it all starts with an offer.

What does your ideal customer want?

What value can you offer and provide them?

For gym and fitness businesses, the best offer that I've found and used are "Gym passes" or "Free Trials" for an X amount of days.

This gives your ideal customers an opportunity to experience what you have to offer.  

Step ​2: ​Build a Fitness marketing sales funnel

Almost 90% of the clients I've worked with sends their paid traffic (mostly from Facebook ads and Google Adwords) on their website's main category pages​.

And if you're sending it to your homepage, that is much worst. A homepage can contain a lot of distractions and that ​can deter a person from converting into a lead.

So, if you're paying for traffic, it should ALWAYS go to a landing page. 

A landing page helps convert more website visitors into leads because it is only focused on doing ONE thing (getting their name, email and phone number).

Here are the elements of a highly converting landing page:

  1. Logo
  2. Offer
  3. Hero Banner Image
  4. Video on landing page
  5. Geo location or address of your gym
  6. Customer testimonials
  7. Scarcity
  8. Countdown timer - Urgency

You can easily create these landing pages with landing page builders like Clickfunnels, Leadpages, Thrive Themes or Optimize Press.

I prefer to build them using Leadpages. If you don't have time to create them, we could create them for you, contact us if you're interested in learning more.

After they submit their contact details, they are now added to a mailing list (like Mailchimp, Drip, Aweber, etc) and the sales funnel process begins.

Gym Landing Page

Step 3: ​Start running Facebook ads

Once your offer is ready and your sales funnel built, it's now time to start launching and creating Facebook Ads.

Facebook advertising is a very powerful way to drive highly targeted people on your website because of it's "interest" targeting capabilities.

For gym and fitness owners, try to search for interests that are related to your competitor's brand names, gym memberships, associations, and the type of fitness training related to your gym.

When creating your Facebook ads, it's important that you match the landing page design and ad copy with your Facebook ads.

This is called matching the "ad scent" which helps with getting more subscribers from your campaigns.

Step ​4:​ Launch an Email marketing strategy

Acquiring the name, email and phone number of your ideal customer should be the beginning of your relationship with them, it doesn't end with the landing page. 

You need to be providing value and constantly communicate with your new leads to remain relevant to them and increase the chances that they'll actually attend your gym. 

You can then send automated emails within a few days and you can also send broadcast emails which are considered one time email messages.

Step ​5: ​Use Marketing Automation

Now here's one of the reason I love online marketing. I could automate almost 95% of this stuff.

You can automate SMS response using a subscription based service to notify them via SMS to claim your offer.

You can also automate emails sent based on their subscriber activity. Need a list of leads coming in daily via a spreadsheets?

You can do that with IFTTT or Zapier. There's virtually unlimited opportunities to automate your marketing needs.

Step ​6: ​Optimize your sales funnel for more leads

And the last part of our process is to look at the data and optimize from there. Are we getting more female or male subscribers? What age ranges are getting the most conversions?

Are they mostly converting on desktop device or mobile device? If you constantly test, analyze and optimize, you'll be able to improve your cost per clicks and cost per leads.

This way, you'll get more conversions (new leads) with almost the same amount of money you're spending on advertising.

​What's next?

Would you like to get started with a proven system on generating new members for your gym and fitness business? Don't have the time and expertise to build highly converting sales funnels and run Facebook ads?

We can do this ALL for you at a fraction of the time and cost if you do it yourself. You'll also save time, money and implement this strategy quickly.

We'll create the ENTIRE campaign and sales funnel for your business and manage it for you so that you could focus on what you love best: growing your gym and fitness business. If you're interested, click the button below to apply for a strategy session on growing your gym business.