Table of Contents
    Add a header to begin generating the table of contents

    Do you want to grow your organic traffic from the search engines?

    Do you want rank higher in the search results for your targeted keywords?

    Are you looking for an SEO tool like SEMrush?

    In this Serpstat review and detailed analysis of this SEO software, I’ll show you how it compares to the SEMrush (my top choice for SEO analysis and research)

    6d761b9a 145d 47e9 a24c 581d1e39eda8
    ⭐⭐⭐⭐⭐ 4.2 out of 5 stars

    What is Serpstat?

    Serpstat is another SEO tool that has similar features to SEMrush. As a disclosure, I got SERPstat when it had a lifetime deal on Appsumo (now sold out).

    But upon using this tool for quite some time, you’ll find that it’s kinda mimicking what’s available on SEMrush with a lot less feature.

    So rather than just sharing what you can find in the Serpstat tool, I’ll compare it side by side with my SEMrush subscription.

    The difference with the monthly payment plan for SEMrush is around $20+, so the question that I initially asked myself was, it is ok to save $20+ for a tool like Serpstat and replace my SEMrush subscription?

    Or is it much better to pay the extra $20+ to get SEMrush and the features it has that Serpstat is missing?

    I tested these features…

    With SEO tools like SERPstat, there’s a bazillion features available. But most of these features are just “bells and whistles” and aren’t as important as the ones that I’ll be sharing here.

    So the features that I’d list here are what I normally use and why. If you think I’d miss something important, let me know here.

    6d7b37ce 921d 4587 9a58 dc4139296dd8

    Pretty basic, as the only thing useful for me is the SEO/PPC keywords which shows in green

    70d04012 52b0 4d07 a74f 447352da9841

    While I can see visibility and SE traffic, the most useful set of keywords is the “organic keywords” section which shows new, lost, improved and declined keywords.

    f3dbeffa 10b8 46c4 8e2b 22ffc6fdb112

    You can see more useful data, like what date and time range are we looking at, Top 3, Top 10, Top 20, Ranking Distributions, what keywords had + and – impacts.

    Organic Search or Keywords Reports

    The next section is where I usually find the keywords that I’m ranking for and that are relevant for my online business (I can do this for my competitor’s websites as well).

    Here’s the Organic Search report for this site: trafficsalad.org, it says that I have about 2.1K positions in the US search engine (labeled 2)

    f693ce32 3e4f 45ce 8458 7d996447dd6e

    Now let’s compare that with the Organic keywords reports from SEMrush:

    You’ll immediately notice that the SEMrush dashboard has much more comprehensive keyword data and reports. The amount of keyword positions on SEMrush is almost half of what we saw on Serpstat.

    Upon digging deeper, it seems that Serpstat is still measuring very old keywords on my site like “Traffic Travis vs market samurai”.

    But in SEMrush, there’s a date on when the last rankings were checked (labeled 4).

    This is very helpful because you’ll want to know if this are your current SEO rankings.

    8c02521a b37b 460d bf81 53e030416a8b

    My conclusion is that the information presented on Serpstat is NOT as comprehensive as the SEMrush version.

    One thing that you might have also noticed is the SERP features which tells me if it’s a SCHEMA ranking, a video, image or something else that ranked.

    Cost per Click data on keywords

    CPC information is useful because it can help you identify “money keywords”.

    Money keywords are profitable keywords and are usually indicated by a higher CPC, which means that people are willing to bid higher to get exposure to these terms.

    In the screenshot below, you’ll see that Serpstat has some pretty low CPC compared with what SEMrush is finding.

    065dd903 c5af 464c b9eb 4d827aa4b091

    Now let’s compare this data with what I’ve sorted out from my SEMrush account.

    728bdaf1 6a54 496c ac40 1c3e2366cf43

    You’ll see that SEMrush has very high CPC numbers which can mean that advertisers may or may have not bid that.

    What’s interesting in this screenshot is that the keywords in the SEMrush dashboard are what I’m currently targeting.

    While the Serpstat results have keywords coming from all sorts of LSI keywords.

    Competitor’s Report

    2f01f906 138c 4f7e b6ee b33a4a35f8e0

    This data and report is very important to knowing your current SEO status and rankings.

    But Serpstat is showing me a different list of domains that they find to be relevant to my site than when compared to competitors in SEMrush.

    e4d21550 b720 4f25 8058 ea4629eb6895

    SEMrush is different as it can also provide more information including the costs of the competitor’s domain as well as data on “Paid keywords”.

    What I didn’t like about Serpstat

    As I’ve shown you in the comparison features above, Serpstat can do some of the stuff that SEMrush does, but on a lesser, simpler scale.

    This might be ok, if you’re just starting out with SEO and can’t spend the extra $29/month for SEMrush.

    If that’s the case, I would recommend that you use FREE SEO tools first like Google Keyword Planner, but if you really like to become a PRO in Search Engine Optimization, I highly recommend you invest on the tool that Professional like me use: SEMrush

    Serpstat Chrome Extension

    SERPstat has a Chrome extension that is an add-on for subscribers. It’s a great way to quickly check the on-page SEO and keyword rankings of a page that you are visiting (very useful for competitor research).

    Pricing and Subscription Plans

    The current pricing plan for Serpstat starts at $69/month up to $499/month.

    Alternatives and Comparison

    The only reason I have Serpstat is because I’ve purchased the Lifetime option via Appsumo. But I’d personally prefer the other SEO tools, mainly SEMrush because it has more data, more features for a little bit more investment monthly.

    Serpstat vs SEMrush

    Serpstat seems to have mirrored some of the best features of SEMrush, but if you’re a PRO SEMrush user, you’ll notice that it lacks intuitiveness that you’ve been accustomed if you’ve used tools like SEMrush.

    Serpstat vs Ahrefs

    Ahrefs is more like a direct competitor with SEMrush and not Serpstat.

    Serpstat vs Moz

    Serpstat is more like SEMrush, and Moz is more popular in Agency and enterprise demographic because it has been the software company launched by Rand Fishkin.

    I still use their MOZ DA and page metrics to analyzing SEO Competition.

    d85152ee d2db 438e a68c 666a374be58e

    The data i’m getting from MOZ is similar to SEMrush, so I’m more confident that SEMrush and MOZ have more accurate data and SERPSTAT is over estimating my stats.

    Conclusion and Summary

    My conclusion is to use SEMrush if you can afford the additional $29/month. It contains more features, and you’ll love working and using this tool to improve your SEO campaigns.

    If you have any questions, leave them in the comments below or reach out.

    Scroll to Top