Optimize Press

Optimize Press 2 is Now Version 3 w/ Optimize Funnels & New Fast Builder

Disclosure: My work and this site are supported by affiliate commissions, so I may earn a commission if you decide to sign up later from one of these platforms. Thank you! More info here.

If you’re looking for my review and breakdown of the NEW Optimize Press 3.0 builder, check out this article

If you’ve been to this site before, I’ve honestly shared in my previous Optimize Press 2.0 review that I really didn’t like it.

It was buggy, slow and honestly there were a lot of better and faster WordPress page builders out there like : Elementor PRO and Thrive Architect.

But I was totally blown away with the NEW version of Optimize Press. Kudos to their team for FINALLY listening to their readers and trying to give what the market wants.

There are a couple of things that I really liked the NEW version (and I know that you’ll love it too) but first let me show you what to expect on the NEW version…

BTW, if you have an existing subscription to Optimize Press 2, you can UPGRADE to the 3rd version with a huge discount. That’s what I did.

Once you’ve received your login details, you’ll have a new site to login: https://my.optimizepress.com/

The New Optimize Press Dashboard

The new dashboard of Optimize Press has a really modern look. It’s easy to navigate too.

View your current website licenses

Depending on the plan you choose, you can install Optimize Press 3 to websites that you PERSONALLY own (no clients). If you want to install it for clients, you’ll either need to get the agency license or ask them to buy one. Of course, they can buy from your affiliate links.

Check your license status

It’s NOT required to have your subscription renewed every year. You will still be able to run your websites that have Optimize Press 3, you just won’t get NEW updates for the plugin. This is a standard practice for subscription services.

Download and Install the plugins

Once you install the plugin on your WordPress site, you’ll be able to install the each plugin available on your account. Currently, if you’re on the suite plan you can activate
1) Optimize Builder – which creates your landing pages
2) Optimize Funnels – which creates your sales funnels
3) Smart Theme v3 – which replaces your theme (optional)
4) Optimize Urgency – a social proof plugin similar to Useproof.comOptimize-Press-Plugins

Why I use Optimize Press to build my own sales funnels for long term use

I’ve written a separate article about the Optimize Builder in this article, so we’ll look into the Sales funnel builder in more detail here because this is why I upgraded my subscription plan.

Right now, the ONLY TRUE Sales Funnel software that are available to most people are Clickfunnels and Kartra.

There are other less popular sales funnel software like Builderall, Converti, but these two are the pillars in the industry.

And when it comes to WordPress, it’s a band-aid and duct-tape approach.

But if you have time and patience to configure your OWN sales funnel, you will be SAVING thousands of dollars each year.

And the biggest benefit of using WordPress on your sales funnels is that you OWN your assets unlike RENTING Them out with Clickfunnels and Kartra.

Clickfunnels alone can cost $3,564 / year on the highest-tier plan. And most people who are just starting out won’t be able to afford that.

Even if you can afford that, it’s still a big chunk of change.

Compare that with this SETUP…

My Sales Funnel Marketing Stack

Here’s what I’m currently using and while it’s not ‘plug-and-play’ it’s totally worth it if you can setup your WordPress Sales Funnel (It’s now part of my best sales funnel software article).

  1. Sales Funnel and Landing Page Software – Optimize Press – $199/year
  2. Website Hosting Provider – Siteground – $10-20/month or $240/year
  3. Email marketing automation – Getresponse – $15/month or $180/year
  4. Wishlist membership platform – $147/year (optional)
  5. ThriveCart – Shopping cart and upsell platform – One time $695
  6. Easy Webinar – $708 / year (optional)

This is my FULL stack but as you can see if you’re not going to sell membership subscriptions or products, you don’t need Wishlist. If you’re not planning to run webinars, you can remove EasyWebinar.

The total estimated price for my first year of my WordPress Sales Funnel Marketing Stack is $1,314 (without wishlist and Easy webinar) or $2,169 (with Wishlist member and Easy Webinar) each succeeding year because we only paid ThriveCart once.

Clickfunnels Etison suite costs $3,564 ($297 x 12) while i’ll save $1,395 on the first year of my sales funnel stack and save $2,090 every year forward (ThriveCart is One time fee for now).

So, what do you think? Let’s dive right into Optimize Funnels sales funnel software…

Optimize Funnels (Analysis)


There’s a limited amount of templates inside Optimize Funnels, but the OP team are adding a bunch of them are a significant rate. If you look at the number in the image, here’s what it means.

  1. You’ll find the Type of Sales Funnel you’d like to launch here.
  2. Once you’ve selected the type of sales funnel, you can then browse the different sales funnel templates available.
  3. Optionally, you can also create your own Sales Funnel workflow from scratch.

I’ll be writing and creating a video on Optimize Funnels in more detail so stay tuned for it (to be continued)

FAQ about Optimize Press and Optimize Funnels

Yes, but it’s not totally backward compatible. It’s recommended that you use the new Optimize Press 3.0 version especially if you want the added functionality of funnels, etc.

Most likely. As long as the WordPress hosting provider has PHP 7.0 and above it will likely work. And because the code for Optimize Press 3 is more streamlined than the 2.0 version, it might even run faster.

Unfortunately Yes, but you can upgrade with a prorated discount when you want to move to version 3.

Yes, but with certain limitations. It’s recommended you move to the new version and recreate your top landing pages.

Optimize Funnels is the flagship sales funnel builder of the Optimize Press team. I’ve been using it for most of my sites now and have replaced expensive monthly sales funnel software subscriptions.

Yes, as long as it doesn’t require a shopping cart. You’ll have to integrate a shopping cart platform like ThriveCart or Samcart in order to accept payments on your funnels and process them.

No, this is against the policy of Optimize Press. You are only allowed to install it on your own sites if you bought the Personal plans. There is an agency plan for those who are wanting to resell and install Optimize Press for others.

In almost all of the sites that I’ve installed and transitioned Optimize Press 3, I’ve noticed a considerable improvement to these sites.

There are 3 different pricing tiers for Optimize Press 3. It starts at $99/year and the highest plan is $199/year which includes Optimize Funnels, Optimize Cart and additional plugins in the future.

Disclosure: My work and this site are supported by affiliate commissions, so I may earn a commission if you decide to sign up later from one of these platforms. Thank you! More info here.

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