How To Find Profitable Niche Markets

Case Study:  a Niche Site I started...

Most online businesses fail because they've failed to identify a "niche" in a market and speak directly to what their ideal customers want.

Click to Tweet

That's a snapshot from one of my "niche sites"....

​Yes, that's over 9million+ pageviews in 2014, and over 2million+ visitors... You might say that I know a thing or two about "niche marketing" and "driving traffic to my blogs"... I'm not sharing this to brag, but rather, I'd like to share with you what's possible if you've started with "niche marketing" rather than targeting everyone...

Do you want to start your own online business?
Are you struggling with where and how to start your blog or online business?

What I’m about to share with you is what worked for me and my online businesses in the past few years and I'm hoping that you'll be able to take action and apply it to your online business.

What is a Niche Market and Why it's Important?

By it's definition, a niche market is a small market segment, a part of a bigger "market". An example of big market would be "weight loss" and within the "weight loss market" are smaller sub-niches like "weight loss by juicing", "weight loss by eating whole foods", etc.

​By targeting a "niche market", you'll be able to identify your "target customers" more easily. You'll be able to create content that speaks to them and provide more "targeted products and services" that they need.

​Because if you're trying to be an "expert" in everything, then you'll most likely end up "diluting" your resources and time, to the point that people will just see you as a "jack of all trades" instead of an expert. 

This is what I did for many years and it was a very costly mistake...

Niche Market Ideas

You might think that all the good and "killer" niche ideas out there are taken.

​I thought so as well, but I was wrong.

​"Killer niches" and "new niches" emerges everytime.

​Here's a quick example. Just think of "wearable gadgets" like the Apple iWatch. This niche didn't exist a few years ago. But as more and more people wanted to become mobile and still be "connected to the digital world", wearable gadgets become a reality (and a lucrative niche as well).

So, ​If you're starting an online business, where do you start? Where do you find a niche idea?

I would start with the BIG 4 Markets...

  • Money Market (Financial, Investment, Internet marketing, Real Estate, Consulting, Services, etc)
  • Health Market (Weight Loss, Supplements, Healthy Eating, Paleo, etc)
  • Relationship Market (Dating, Marriage, Retreats, Personal Development,etc)
  • Career Market (Education, Profession, Careers, Professional Services, etc)

Pick one from these BIG markets based on your interest, passion, expertise and experience.

It's NOT a pre-requisite to pick a "niche" based on your passion. But picking a niche that you're interested and passionate about will definitely HELP your online business in the long run.

How to Find a Niche Market (Step by Step)

Here's a step-by-step process in helping me find niche market ideas.

  • I'll look at the Big Market (Choose from one of the BIG 4 Markets)
  • I'll look at a particular "Audience Segment" within this Big Market (groups of people)
  • I'll look at Competitors selling products and services to this "Audience segment"
  • I'll build my online business around the needs, desires, and wants of this "Audience Segment"

Let's dive into the details...

For this article, let's say I've chosen the Health market (one of the Big 4 markets).

Under the Health Market, I've chosen the "weight loss market".

​But the weight loss market is still huge. Because under "weight loss" there are people who wants to lose weight by surgery, while others through diet and exercise, while others through gym memberships, etc.

​So I'll need to dive deeper and find a more specific "Audience Segment" or group of people.​ *An Audience Segment is simply a more targeted "Group of People" within a bigger market.

To help me define my "Audience Segment" I'll start with an Age Group and Gender Demographic.

Do I want to target a Male or Female Demographic?
Do I want to target​ Females between the ages of 35-55 years old?
Do I want to target a specific location? specific country?

Don't be tempted to target everyone. Because if you do that, your content and articles will be TOO generic that it won't appeal to ANYONE.​

After you've identified a particular "Audience Segment" it's now time to check if other competitors are already providing relevant products and services that addresses the needs of that segment.

If a competitor provides existing products and services to that Audience segment, that's a good sign.

​If a competitor is also running existing advertising campaigns to promote their products and services, that's a great sign as well.​ (Especially if it has been running for a few weeks or months, you can use these "spy tools" to know what ads are running for a long time.

Once we've identified our target "Audience Segment" and found out that competitors are actually offering (and advertising) products and services to this audience, you can now start building your online business to serve the needs of this Audience.​

​You'll probably have multiple "Audience segments" within your Niche.​

But start with one Audience Segment, then expand as you grow.​

​Now the next question, is where do you find your "Audience Segment"?

Where do you find pockets or groups of people that will be interested to purchase your products and services?

They're everywhere. Think of "groups of people" congregating together "virtually" on a common topic or idea.

They'll be in forums. Which is why you'll find forums in almost every interest, passion, business, topic, hobby.

Just go to and type in: [Your Keyword/Topic] + forum

and Google will give you list of forums that you could join and become a member of. Contribute in this community, reach out, help others, and find out what they're biggest needs are. Solve those problems and that's how you start building a profitable blog.

Go to facebook and search for groups. Join these groups and like forums, become a contributor, regular commenter and that will help you get started.

The important thing here is to find out if this "group of people" are willing to buy the products and services that you'll be offering. That's another topic, which I'll discuss more later on.​

Tools and Software

These tools (both Free and Paid) have helped me find profitable niches. The Paid tools are optional but powerful ways to help you identify the competition of your chosen niche. Of course, if it's too competitive you can run the risk of never getting enough traction to launch your online business. If it's too small, you also run the risk of spending a lot of time and resources into something that just doesn't have the "volume" to become a viable long-term online business.


  • Google Keyword Planner - this is Google's tool to help you find the search volumes for a particular search phrase. The higher search volumes of keywords in Google means there's higher demand for that search phrase.
  • Bing Keyword Tool - this is a similar keyword research tool like Google, but it pulls data from Bing's search engines. Another great source of targeted search engine traffic.


  • SEMRUSH (Read my full review of SEMRUSH) - this is a very powerful competitor research and keyword research tool. It can find out what keywords your competitors are bidding on and how long are they advertising for a particular keyword.

    The longer they are advertising on a specific keyword, the theory is that it's probably giving them a positive ROI.

    This will help you a LOT when it comes to which "niches" and "keywords to target" for your online business.
  • Market Samurai (Read my tutorial on using Market Samurai) - Software that I use to check the backlinks of my competitors. It's a robust software, but somewhat slow that other monthly backlinks services out there.

    But it's a one-time payment, so this investment pays itself over many times.


Ryan Cruz

I read, implement, test, and blog about Advanced Tactics on Adwords, Facebook Ads, Landing Pages, Google Shopping, Performance Marketing, Amazon Sponsored Ads and Sales Funnels.

  • Very useful information for me. Thanks a lot!

  • I read your article and I found the information to be very useful. I have a question regarding back links, in the article you stated that bad inbound links aka low quality links can hurt your rankings. Since, the webmaster or owner has no control over what gets posted on other sites this includes links, why would they be penalized for a bad link. If this was true, someone with bad intentions to hurt a competitor couple post a bunch of phony links to lower the ranking of their competitor. Please let me know if my reasoning is faulty here.


    • Ryan Cruz

      Hi Eugene,

      That’s an interesting question and a question that many people ask, but my answer to that is based on what the “penguin” penalty is all about and based on what I have experienced. Unfortunately, I can give no perfect answer since I’m not working for the search engines. 🙂 How they rank sites will always be a mystery to all.

      But with regards if links can hurt your site, I’d let you “read” between the lines. Google has changed their wordings regarding these types of links.

      “almost nothing a competitor can do.” (last paragraphs)

  • Wow, i should stop my feeling & seek lot of data..

    Thanks for the great advice!

  • ben

    thanks rayan realy nice topic i had probelm about how Finding niche in amazon.
    thanks a lot rayan.

  • What a great post Ryan. I moved to Denmark recently and I created my website because I wanted to become an authority in issues related to Brazil.
    Some of the factors you have mentioned are happening to me, like the high bounce rate,etc.
    I´m looking forward to see the other articles you have written as well as to know more how can I monetize my content.
    Wishing you all the best,


    • Ryan Cruz

      Thanks for the comment and kind words Carlos, I’ve replied to your email, and yes you should aim to be an authority in your niche and location.

  • Nice and useful article. Well written. Nowadays, it needs a hard work to create a successful small niche website. Thank you.

  • Ryan – fantastic post and very insightful guidance.

    I have a proposal for you – if I provide you with a niche subject, can you produce a “Niche Marketing Report” ? I would be willing to pay for the report because it would be a useful planning tool for designing marketing campaigns.

    Does this proposal sound interesting to you?

    • Ryan Cruz

      Hi Jahan,

      Thanks for your comment and your proposal. As of now, I’m currently busy with several projects and this niche site series. This might change in the future. Make sure you’ve subscribed to newsletter to receive updates on this.


  • Ryan
    I rarely comment on posts I read however in this instance I must say of ALL the information I have been searching for related to “how to find a niche market” this is excellent. Clear interpretation of what to look for, how to read and understand the data and why you should understand it is right on point. I must admit I’m new at this and the information was a complete “game winning home run” for me. Thanks!

  • Simon Granner

    Holy work load! Niching down requires a LOT of work to be specific with who you are targeting. I am struggling with it myself but desperate to learn.

    Thanks for sharing. 🙂

  • Quentin

    Hey Ryan,

    Thanks for the very easy to understand work , I have been looking at this kind of stuff for a while now and can’t help but notice that you say one should aim to ba an authotity in the niche that you choose , so would it be better to have 1 site in a speciffic niche and put a lot of effort and time on it or would it work out if you make multiple sites for the same niche? This way I will have competition with myself but it will aslo make me more competitive against others? What’s your take on it…?

    • Ryan Cruz

      Hi Quentin,

      Thanks for leaving a comment. Personally, I would focus on just 1 site and build it’s brand and authority in social media and the search engines. I noticed that if I have too many sites, I end up diluting my efforts and the quality of the content and sites I build suffers. Hope this helps!

  • Ichthyander

    Great information bro

  • Susan Lee

    This was useful and very well done, Ryan! Thank you!

  • eaglesmind

    Great stuff there bro. Thanks for that.

  • Heather

    Thanks for the post, I have read upon multiple articles and several mentioned that Google AdWords is a free tool. However, after logging in, I was required to setup a campaign with budget, including monthly billing information… I am not sure if I did something wrong?

  • Robert & Tammie

    Hello Ryan. Just wanted to start off by saying Thank you. We are a married couple and we are newbies. You have really alluminated us both as far as starting out with an online business. We just googled for the first time on the niche market , and boy, oh, boy, did you help us out. My wife and I are so fired up! We have heard others talk about niche market, but never as in depth as you are. If we need to get clear understanding, without any doubt, we know who and where to come to. Again, Thank you.

  • Justin

    Hi Ryan,

    I would like to thank you first for this post of yours. This helped me a lot on how to find an appropriate niche for my website, since I was just starting my own blog. I have a lot of ideas but I was having a hard time regarding with what niche I should start. All in all thank you! 🙂