Kartra Review – The Ultimate Marketing Automation & Sales Funnel Tool?

Don’t buy Kartra without reading my review. Find out whether this all-in-one marketing and sales funnel software is for you or now.
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    Are you looking for more information about Kartra? (which dubbed as the True All-in-One Marketing automation and sales funnels platform for most online businesses)

    Do you want to know which sales funnel software is better? Is Kartra better than Clickfunnels vs Builderall vs Optimize Funnels?

    Should you switch your marketing automation platform and online business to Kartra?

    How do I begin using Kartra for my ecommerce business? How do I start creating a membership site on Kartra?

    If you've asked ANY or ALL of these questions about Kartra, you'll get the answers after reading this article.

    Hi, my name is Ryan and I'm an ACTUAL KARTRA user and while I do understand that Kartra IS NOT for everybody, there's a BIG chance that if you want to launch a sales funnel, sell your course or promote your products and services, this is a solution that might help save you a lot of TIME and MONEY.

    But first, you might be wondering…

    What are my credentials for writing this Kartra review?

    I've been working in the digital marketing industry for almost a decade serving small to medium sized businesses here in North America. Helping them to get more traffic, leads and online sales.

    I got started as an SEO Professional, then added Pay Per Click Advertising, Conversion Rate Optimization, Email Marketing, eCommerce Marketing, Analytics, Google Tag Manager, Javascript, and sales funnels in my skill set. I've personally built my OWN multi-6 figure business online in the last few years…

    But it wasn't always like this, I used to be an ER nurse and when we immigrated to Canada in 2010, the struggle to look for a decent job prompted me to transition into a digital marketing career.  

    But enough about me, you're here because you're either an entrepreneur, a marketer, a course creator or someone who needs a sales funnel solution to launch your funnels properly. And so…

    Who is Kartra for?

    After chatting with business owners and reading at what other digital entrepreneurs are looking for when choosing a sales funnel solution, there are several buckets of people who needs Kartra…

    The Blogger
    The Business Owner
    eCom business owner
    The Speaker
    Coach and Online Course Creators
    Clickfunnels User

    You've been paying up to $3,564 / year for the full etison suite of Clickfunnels.

    That doesn't include all the training and products that Russell Brunson and his team has made you buy *wholeheartedly


    You're looking for alternatives to Clickfunnels because of the cost of using it.

    You prefer to use those extra savings to grow your online business with paid ads…

    Kartra is the PERFECT alternative to Clickfunnels as it's much more practical and more powerful with email marketing automation and done-for-you funnels

    You're a successful small business owner and you'd like this year to be even bigger and better than the previous one.

    You know that your competitors are probably capturing your ideal customers because you don't have ENOUGH presence online.

    You want to be able to capture NEW leads that are high quality and targeted as your ideal customers.

    You have marketing and advertising budget to spend, you just don't want spend blindly on things that don't work.

    Kartra is a perfect lead generation solution to grow your online business!

    You've been using Shopify or Woocommerce ever since you've launched your eCommerce business.

    Unfortunately, driving traffic through Paid ads like Facebook advertising and Google ads have dramatically increased in the last few months…

    Fortunately, you've heard that sales funnels can help you sell more, increase your average order value, and profitably acquire a NEW customer instead of losing money.

    Kartra can help you launch ecommerce sales funnels quickly and integrate it with the systems that you're already using.

    You've been using Shopify or Woocommerce ever since you've launched your eCommerce business.

    Unfortunately, driving traffic through Paid ads like Facebook advertising and Google ads have dramatically increased in the last few months…

    Fortunately, you've heard that sales funnels can help you sell more, increase your average order value, and profitably acquire a NEW customer instead of losing money.

    Kartra can help you launch ecommerce sales funnels quickly and integrate it with the systems that you're already using.

    You've built a tribe of loyal fans and followers.

    Now they want to hear more from you.

    But technology is holding you back because launching your membership site is becoming a big obstacle.

    The only options you see is to either pay someone thousands of dollars to build your membership site, or learn something that's too technical.

    Kartra offers a practical and quick alternative to launch your membership site without the hassle and the headaches.

    You've been paying up to $3,564 / year for the full etison suite of Clickfunnels.

    That doesn't include all the training and products that Russell Brunson and his team has made you buy *wholeheartedly


    You're looking for alternatives to Clickfunnels because of the cost of using it.

    You prefer to use those extra savings to grow your online business with paid ads…

    Kartra is the PERFECT alternative to Clickfunnels as it's much more practical and more powerful with email marketing automation and done-for-you funnels

    Do you belong to any of these segments? If not, let me know specifically why you think you need Kartra? What is it that you are looking for?

    I’ve been testing Kartra for quite some time and once you login to your account it can be QUITE intimidating.

    Don't worry, that's why I'm here because my goal in this article is to assist you step-by-step on how to use and launch Kartra as if i'm sitting right beside you.

    While a beginner will need to test and try a couple of things before you can get the hang of using Kartra's editor, features and automation, the more advanced and veteran marketers like me would GEEK out on some of these features… (there's more features in Kartra)

    • Fully integrated marketing automation system (no need to pay for ActiveCampaign, Drip, ConvertKit or any other marketing automation tools – that's a savings of at least $49 per month already)
    • Done for you funnels – Other software and tools can only share specific funnels and landing pages. With Kartra, you can share an ENTIRE funnel (with automation, messages, sales pages, etc) at a click of a button.
    • Fast servers – Your website will not slow down even if you drive tons of traffic to your website.
    • Can replace your entire website with coding customizations – If you want to launch your entire online business in Kartra, you can do it without any problem.

    Every online business that wants to grow and scale in the next few years will face these 2 biggest problems.

    You'll need more traffic

    Traffic or a website visitor is the bloodline of any online business.

    You need people to visit your website before people can see what you have to offer.

    Whether you're selling a physical product, a digital course or selling your services, you need traffic to get people to know what you have to offer.

    Kartra won't HELP you get more traffic because it's not a traffic generation tool. The good news is that getting more traffic is EASIER than you thought.

    We think that we need to GENERATE traffic, but the truth is you just NEED TO TAP into a Great traffic source.

    And the greatest traffic sources are actually wanting to give you more TRAFFIC.

    You just need to either PAY them with your time or your money.

    I'm talking about Google, Facebook and Microsoft (Bing). These are some of the sources of traffic today.

    Chances are you'll want to learn and master how to get traffic from these platforms.

    So how can Kartra help you with traffic generation?


    Because you'll be able to launch your sales funnels much quicker and more practicaly than Clickfunnels, you'll have more time to learn how to do Google SEO and have more funds to run Paid Google ads and Facebook Ads.

    And Kartra just makes solving

    You'll need more conversions

    This is where Kartra can help you the most.

    A conversion is a record of lead, sale or event that is measurable to a metric that is important for you.

    • If you want more email subscribers, that's an email conversion
    • If you want more leads, that's a lead conversion
    • If you want more sales, that's a purchase conversion

    Because of the split-testing capabilities of Kartra and the ability to launch landing pages and funnels much faster, you'll be able to start optimizing for conversions much faster.

    Also, once you become a member of Kartra, there are tons of resources on Conversion Rate Optimization and using Kartra to improve your conversions. I would also recommend that you subscribe to my Youtube channel for more tips and tutorials for free.

    Insider's Access (2020 Update)

    Do you have access to your Kartra account? If you don't have an account yet, I strongly recommend that you start a 14-day trial so that you can follow along in this article and tutorial.

    Installation and Setup is fairly quick and easy.

    Though if you've been using Leadpages and Clickfunnels for quite some time, you might get confused initially on where to go next. 

    Which is why once you log in, I recommend that you try one of the Done-For-You Campaigns as an initial test and to get familiarized with the platform.

    Done For You Campaigns


    Once you log inside Kartra, you can either chose to go to the Kartra Academy (they'll send a separate login information once you register for it) or the Done-For-You Campaigns.

    Start with the DFY campaigns because it will populate everything as a template to help you get started faster.

    This will help you get familiarize with how Kartra works. Don't worry because you can delete this funnel anytime.

    Your Products Inside Kartra


    In one of the Done-For-You campaigns that I've imported (the Book Funnel), the very first steps is to setup and configure your products

    This section is where you'll want to add any goods or services that you want to sell on your Kartra platform.

    Setup and configuration is pretty straight forward. Just follow the prompts and steps.

    There's also a guide and checklist on the right-side border of your screen. It also tells you how much percentage is completed from this checklist.

    Make sure that you also check out the list of tasks here and complete them.

    Product Pricing Options


    When adding prices and the different payment plans for your products, it's as simple as following the steps and choosing whether you want a one-time payment or subscription charge.

    You can also do advanced payment configurations that includes free trials or $1 trials after X amount of days just like the Kartra Trial plan.

    If you are selling physical products, you can add shipping costs as well.

    And for those who needs to charge sales tax, there's a section that you can setup to automatically charge sales taxes on purchases based on their geographic location.

    Woohoo, this makes sales tax collection much easier – As of this time I don't think Clickfunnels can do this.

    Tagging and Segmentation

    What makes Kartra powerful in my opinion is the ability to tag and segment customer and lead behavior based on the activity they performed on Kartra and your website.

    If you use other tools, it's usually a band-aid approach wherein you need to connect the different tools together with API and integrations or even ZAPIER so that they could communicate with one another.



    And just like any other Sales funnel software and tool out there, Kartra is rich with integrations to the top marketing tools and softwares including email tools, membership tools, etc.

    Hopefully, you'll want to use all the features that Kartra provides and cancel your subscription to other tools like email marketing software, landing page builders, and even your WordPress website hosting.

    Payment Integration

    Whatever it is that you're selling online, you're covered with the top payment solutions that's included with Kartra Payment Integration:

    You can connect your accounts easily with the API integrations.

    I personally prefer to use Stripe and Paypal as a payment provider.

    Marketing Automation

    Kartra Automation

    I've been using marketing automation solutions like Drip or Convertkit, but with Kartra, there is NO NEED to use and pay for these software.

    Also, because the integration is built-in, all you need to do is find the automation triggers and actions inside Kartra and you'll be creating your own behavioral based marketing campaigns much faster.

    Kartra Email Marketing

    Kartra Email Automation

    As I've mentioned before, if you're using another email marketing tool like ActiveCampaign or Drip as your email marketing automation platform, you can cancel those with your Kartra membership (that's an immediate saving of at least $49/month for the basic plans of email marketing).

    Send behavior and event based emails and messages so that you can personalize your communications with prospects, leads and customers.

    GDPR Compliance


    Seriously, this is one of the reason I love Kartra. GPDR has been enforced last May 2018 and if you have customers in the EU region then you need to comply with this law and regulation.

    Kartra makes GDPR compliance quick and easy.

    Designing Pages inside Kartra

    Kartra Page Design

    Just like any other landing page and sales funnel builder, Kartra is drag and drop with elements, rows and sections

    It's still not like the editing capabilities of UNBOUNCE, but it's more like the editing look and feel of Optimize Builder from Optimize Press.

    It does take a little bit of time to master the tools and elements, but it's definitely not something that's too difficult to learn.

    Why I'm Loving These Block Templates!

    And this is absolutely my favorite feature of KARTRA because it just SAVES me so much time (and you will too!).

    The Block Templates allows ANYONE to quickly DRAG and DROP beautiful and highly converting designs into your page. 

    Just edit and replace the text/image/video on these pre-made templates and you're good to go.

    There's different block templates for headers, body, content, footer, call to action, etc. Definitely, one of the things you'll want to try inside Kartra.

    Kartra Alternatives and Comparisons

    Obviously Kartra is NOT the only sales funnel and all-in-one marketing automation platform out there.

    There are tons of other tools and resources that are available today, some are great and some aren't.

    I'll share a quick overview on how they differ from Kartra and why I think is the better solution for different types of situations.

    Kartra vs Clickfunnels

    Clickfunnels is currently the MOST popular and i'd say the KING of Sales Funnel software as popularized by one of my favorite marketers, Russell Brunson.

    There are over 100,000+ users or members of Clickfunnels compared that with probably only a few thousands for Kartra.

    So you'll find more people promoting Clickfunnels because it's more popular. It doesn't mean that Clickfunnels is more powerful though.

    Kartra has overtaken Clickfunnels when it comes to tagging, segmentation and email marketing automation. 

    And with the lower price point of only $79-99/month, I can see why a lot of marketers I know are switching from Clickfunnels into Kartra.

    With the $97/month plan for Clickfunnels, you'll still need to pay around $29-$49/month for an email marketing platform like ActiveCampaign or Convertkit.


    The biggest advantage of using Clickfunnels is the community of funnel builders behind the software called ‘Funnel Hackers'.

    Russell has built this massive Community of people who are die-hard funnel builders.

    With the Funnel Hacking Live event that happens every year, people who are using Clickfunnels are aiming for the two-comma club award. A prestigious award for those who sold over 7 figures worth of goods with the Clickfunnels platform.

    With that being said, you'll find more developers, freelancers and people who needs Clickfunnels and use Clickfunnels than those who are using Kartra right now.

    I've written a very detailed review of Clickfunnels here, so you might want to check it out as it's still my #1 recommended sales funnel builder and automation tool.

    Kartra vs Leadpages

    Leadpages used to be the #1 page builder and software that I use (probably 2014), but Clickfunnels has obliterated that spot already. 

    I won't even recommend using Leadpages if you're comparing it with Kartra or Clickfunnels. 

    Leadpages is just a landing page platform and is not a fully built sales funnel tool. But if you just need a managed and hosted landing page platform Leadpages can get the job done for you. Read my complete review of Leadpages here.

    Kartra vs Builderall

    I've tested and tried Builderall and the interface is wonky, buggy and confusing. Avoid Builderall at all costs and focus on Kartra instead.

    There's are reason Builderall is a lot cheaper than Kartra.

    Kartra vs Salesforce vs Kajabi

    Salesforce is an enterprise level of marketing automation tool. The cost for salesforce is in at least thousands per month.

    It's definitely not an option for entrepreneurs and small time business owners.

    Kartra is one of the best solutions for course creators and coaches, but Salesforce is more suited for Enterprise level accounts that needs account managers to support their online marketing needs.

    Also, if you're already using Sales force and have been able to pay for it, you'll probably want to avoid the hassle of migrating tools if you decide you want to try Kartra.

    Kartra vs Infusionsoft (Keap) vs Ontraport

    They used to be one of the top all-in-one marketing solutions out there, but Clickfunnels has overtaken it as the top sales funnel software

    I would recommend that you stay away from Infusionsoft and go with Kartra or Clickfunnels for your marketing needs unless you're already using Infusionsoft (now Keap) and it's not worth the hassle of moving over.

    Kartra vs Thrive Architect vs Elementor

    Thrive Architect is a plugin from Thrive Themes and similar to Elementor PRO they are both WordPress plugins that allows you to create landing pages inside your WordPress blog.

    Check out my reviews on Thrive Architect and Elementor PRO for a more detailed analysis of these WordPress landing page plugins.

    You're not really able to compare these plugins with Kartra because these plugins lack the abilities to take payments and secure membership pages.

    Kartra vs Divi Builder

    Divi 4 themes and plugins is another WordPress based landing page solution created by the team from ElegantThemes.com. 

    Just like Thrive Architect and Elementor PRO, it is just a tool to build beautiful landing pages inside WordPress. It is not really comparable with Kartra and I'd recommend that you avoid Divi builder because of speed issues.

    Kartra vs Optimize Funnels

    Optimize Funnels is the latest sales funnel builder from the Optimize Press team. It was launched together with Optimize Press 3.

    You can save a lot when you use Optimize Funnels as you can see here in my review, but you'll lose the automation part that Kartra has.

    If you are really tight on a budget and would like to explore sales funnels without committing to a monthly obligation with Kartra, then Optimize Press with Optimize Funnels (on the suite plan) is the way to go.

    FAQ about Kartra

    Who created Kartra?

    If you're familiar with Genesis Digital, this is the company behind Kartra (launched last April 2018). 

    Genesis Digital comprises of legendary internet marketers including Mike Filsaime and Andy Jenkins.

    If you've heard or use Webinar Jam and Ever Webinar, these are the guys that brought those Saas tools to us.

    What is Kartra?

    It's dubbed as an all-in-one marketing platform.

    It's a monthly software as a service that you can use to sell your digital products, physical products or both while taking advantage of marketing automation, sales funnels, landing pages, email marketing, analytics tagging and segmentation.

    Think of it kinda like a type of food that can provide you with everything that you need.

    Kinda like a Coconut!

    Coconuts can provide you with water and solid food (the coconut meat).

    Ok, before we shift this discussion into tropical fruits…🥥🥥🥥

    You're probably here because you've heard about Kartra, or some friend swear that this is the best sales funnel software out there since slice bread.

    Or maybe you're seriously looking for alternatives to Infusionsoft, Salesforce or the KING of sales funnel software: Clickfunnels…

    There's a huge time involved in transitioning your online business to a new platform and if you decide to go with Kartra, I'd like to be able to help you as much as I can.

    Why should you Get Kartra?

    If you're building an online business, you need a platform to launch it. You can either do a ‘band-aid' approach with WordPress, or use SAAS tools like Kartra, Clickfunnels, Teachable, Thinkific.

    That's inevitable and a mandatory requirement for any online business. You need a place to launch your content.

    While there are many platforms like WordPress that are used to build and launch an online business, they are really not designed to HOST everything that you need for your online business.

    And this band-aid approach of trying to get your tools and solutions to work and communicate with one another can be a time consuming and resource hungry task, which can also be highly technical. Just think of CNAMES, DNS, nameservers, MX, etc terms that you'll need to know once you go the WordPress route.

    Kartra eliminates that problem because it is your sales funnel software, landing page builder, website hosting, email marketing solution, marketing automation tool, analytics tools, product creation tool, and with the DONE FOR YOU system, it even provide you with the SYSTEM (complete with the templates and swipe file) to completely launch your business.

    How can you get Kartra?

    I hope by now you've learned as much as you can about Kartra.

    But nothing beats a personal experience and your very own discovery of the tool. 

    I would like to personally invite you to try the 14 day trial of Kartra and see the capabilities of the software for yourself.

    If you get stuck, just email me and mention that you've signed up via my affiliate link and i'll assist you in anyway I can.

    After the 14 day trial is up, if you're still not satisfied with it, cancelling is as simple as clicking a button.

    I recommend that you choose a pricing that fits your needs.

    Obviously, if you already have an established list of subscribers that are at least a few thousands, you'll want to choose the plan that covers all of them.

    What is the price for getting started with Kartra?

    Kartra pricing starts at $79/month(when paid annually), which is slightly lower than the $97/month of Clickfunnels. You can get started with Kartra for only $1 here. Remember that with Kartra, you won't need a separate email marketing subscription which costs another $29-$49/month at least.

    What is Kartraverse or Kartra Academy?

    One of the things that you'll get once you join Kartra is access to the Kartra Academy.

    Not a pre-requisite, but if you have time to learn new stuff, or even delegate this part to someone. 

    Most are basic stuff and information on how to use Kartra, but if you have to delegate or if you have virtual assistants that you want to teach, this is the perfect tutorial and academy for them.

    My Exclusive Kartra Bonuses

    As a valued reader of this blog, I've prepared a special gift for you. If you purchase Kartra via my affiliate links and didn't cancel your 14 day, you'll also get these:

    • Bonus #1 – 5 day, plug and play email series swipe file
    • Bonus #2 – Get unstuck, Kartra tech assistance
    • Bonus #3 – 5-6 figures Sales funnel mapping strategy

    Once you've signed up for Kartra, just email me with your receipt or transaction number and I'll send the bonus info within 24-48 hours.

    Bonus #1 – 5 Day Email Series Swipe File

    My 5 Day Email Series Swipe File – that's responsible for selling $997 products in a span of 7-10 days. Use these email series to sell your digital courses and online coaching programs.

    Bonus #2 – Kartra Tech Assistance

    My Tech Support – I'll personally assist you with any TECH issues that you might encounter when setting up Kartra for up to 1 hour. This is a $250 value and if it needs more than an hour, I'll give you my special rates for doing TECH work.

    Bonus #3 – Sales Funnel Mapping & Strategy

    Sales Funnel Mapping and Strategy Call – Tap into my decade of experience launching profitable sales funnels and campaigns. I'll even map out your entire FUNNEL blueprint and strategy in this 30 mins to 1 hour call. (Value at least $500)


    Jesus-follower, ER Nurse turned Digital Marketing Professional
    My Story Here. Follow me on...
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