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Official Site: Kartra
Creators: Genesis Digital
Pricing: Starts at $1 trial for 14 days
Reviewer: Ryan Cruz
Review Rating: 9.5 out of 10 stars

Is Kartra the all-in-one solution for you?

Are you looking for more information about Kartra?

(dubbed as the True All-in-One business platform)

Do you want to know what’s inside Kartra to help you determine if this sales funnel tool and software would help you achieve your online marketing goals?

Do you want the insider details and unbiased review of Kartra? Then this review is for you...

Hi, my name is Ryan and this is NOT another affiliate review of Kartra who just wants to promote it blindly. I'm an ACTUAL KARTRA user but I'll be thorough and review it like what an investigative reporter would do...

But first, you might be wondering...

What's my credential for writing this review?

I've been working in the digital marketing industry for almost a decade serving small to medium sized businesses here in North America. Helping them to get more traffic, leads and online sales.

I got started as an SEO Professional, then added Pay Per Click Advertising, Conversion Rate Optimization, Email Marketing, eCommerce Marketing, Analytics, Google Tag Manager, Javascript, and Sales Funnels in my skill set.

I'm a FULL STACK marketer which means that I have  experience and expertise in strategizing, implementing, and scaling proven digital marketing strategies that gets results.  I've personally built my OWN multi-6 figure business online.

But it wasn't always like this, I used to be an ER nurse and when we immigrated to Canada in 2010, the struggle to look for a decent job prompted me to transition into internet marketing.  

I never went back to nursing, and I've been a digital marketer ever since...

Who is this Kartra review for?

This review is for those who are considering of getting Kartra as their all-in-one marketing platform or sales funnel software.

You’ll discover the PROS and CONS of this tool as well as things that I loved and didn't like about this tool.

I’ve been testing Kartra for quite some time and I’d say that this tool is well suited for beginners who are currently building sales funnel and marketing automation systems for their online business.

But it’s also well suite for those who are intermediate to advanced marketers who are looking for an all-in-one software that will meet their sales funnel needs. More details on it's Advanced Marketing Features below...

This Kartra review is best suited for:

  • People who are building their online business and are choosing for the best online marketing platform to launch their membership site, marketing automation systems and sales funnels.

  • People who are thinking of switching from a “band-aid” approach of making their “websites and sales funnels” work and talk with each other. If you are subscribed and using different software vendors for marketing automation, landing page creation, sales funnel, video hosting, cart payment systems, etc, and are frustrated that with this “band-aid” approach of making them work, this review is for you.

  • People who are looking for alternatives to Clickfunnels because of the cost of Clickfunnels or just because they didn’t want to use it, then this review is for you.

  • People who are comparing and researching different marketing automation tools, sales funnel builders, membership platforms, video hxosting, etc and finding which one is best for their needs, this review is for you.

Who created Kartra?

If you're familiar with Genesis Digital, this is the company behind Kartra (launched last April 2018). 

Genesis Digital comprises of legendary internet marketers including Mike Filsaime and Andy Jenkins.

If you've heard or use Webinar Jam and Ever Webinar, these are the guys that brought those Saas tools to us.

What is Kartra?

It's dubbed as an all-in-one marketing platform. It's a monthly software as a service that you can use to sell your digital products, physical products or both while taking advantage of marketing automation, sales funnels, landing pages, email marketing, analytics tagging and segmentation.

Think of it kinda like a type of food that can provide you with everything that you need.

Kinda like a Coconut! Coconuts can provide you with water and solid food (the coconut meat). Ok, before we shift this discussion into tropical fruits...

You're probably here because you've heard about Kartra, or some friend swear that this is the best sales funnel software out there since slice bread.

Or maybe you're seriously looking for alternatives to Infusionsoft, Salesforce or the KING of sales funnel software: Clickfunnels...

My goal in this review article is to provide with tons of information and insider peek so that you can make an informed decision whether to use it or not. 

There's a huge time involved in transitioning your online business to a new platform and if you decide to go with Kartra, I'd like to be able to help you as much as I can.

  • An Insiders Look of Kartra

In order for me to be able to create this detailed article, I needed to join Kartra. I got the 14 day trial for $1, and I've chosen the starter plan as I only plan to use it for one of my niche sites.

Installation and Setup is fairly quick and easy. Though if you've been using Leadpages and Clickfunnels for quite some time, you might get confused initially on where to go next. 

Which is why once you log in, I recommend that you try one of the Done-For-You Campaigns as an initial test and to get familiarized with the platform.

  • Done For You Campaigns

Kartra Done For You Campaigns

Once you log inside Kartra, you can either chose to go to the Kartra Academy (they'll send a separate login information once you register for it) or the Done-For-You Campaigns.

Start with the DFY campaigns because it will populate everything as a template to help you get started faster.

  • Your Products Inside Kartra

In one of the Done-For-You campaigns I've imported (the Book Funnel), the very first steps is to setup and configure your products. 

This section is where you'll want to add any goods or services that you want to sell on your Kartra platform. Setup and configuration is pretty straight forward. 

There's also a guide and checklist on the right-side border of your screen. It also tells you how much percentage is completed from this checklist. Make sure that you also check out the list of tasks here and complete them.

  • Product Pricing Options

When adding prices and the different payment plans for your products, it's as simple as following the steps and choosing whether you want a one-time payment or subscription charge. You can also do advanced payment configurations that includes free trials or $1 trials after X amount of days just like the Kartra Trial plan.

If you are selling physical products, you can add shipping costs as well. And for those who needs to charge sales tax, there's a section that you can setup to automatically charge sales taxes on purchases based on their geographic location.

  • Tagging and Segmentation

Tagging Products Inside Kartra

What makes Kartra powerful in my opinion is the ability to tag and segment customer and lead behavior based on the activity they perform on your website.

If you use other tools, it's usually a band-aid approach wherein you need to connect the different tools together with API and integrations or even ZAPIER so that they could communicate with one another.

  • Integrations

Integrations inside Kartra

And just like any other Sales funnel software and tool out there, Kartra is rich with integrations to the top marketing tools and softwares including email tools, membership tools, etc.

Hopefully, you'll want to use all the features that Kartra provides and cancel your subscription to other tools like email marketing software, landing page builders, and even your WordPress website hosting.

  • Payment Integration

Whatever it is that you're selling online, you're covered with the top payment solutions that's included with Kartra Payment Integration:

  • Authorize.net
  • Braintree
  • Paypal
  • Stripe

You can connect your accounts easily with the API integrations. I personally prefer to use Stripe and Paypal as a payment provider.

  • Marketing Automation

Marketing Automation With Kartra

I've been using Marketing automation solutions like DRIP and Clickfunnels, but Kartra is one of the All-in-one marketing automation solutions out there. 

Because the integration is built-in, all you need to do is find the automation triggers and actions inside Kartra and you'll be creating your own behavioral based marketing campaigns.

  • Kartra Email Marketing

Email Marketing Automation

If you're using another email marketing tool like ActiveCampaign or Drip as your email marketing automation platform, you can cancel those with your Kartra membership (that's an immediate saving of at least $49/month for the basic plans of email marketing).

Send behavior and event based emails and messages so that you can personalize your communications with prospects, leads and customers.

  • GDPR Compliance

GDPR compliance in Kartra

Seriously, this is one of the reason I love Kartra. GPDR has been enforced last May 2018 and if you have customers in the EU region then you need to comply with this law and regulation. Kartra makes GDPR compliance quick and easy.

  • Designing Pages inside Kartra

Just like any other landing page and sales funnel builder,Kartra is drag and drop with elements, rows and sections. 

It's still not like the editing capabilities of UNBOUNCE, but it's more like the editing look and feel of VISUAL BUILDER and OPTIMIZE PRESS.

It does take a little bit of time to master the tools and elements, but it's definitely not something that's too difficult to learn.

  • Why I'm Loving These Block Templates!!!

I Love Using Block Templates Inside Kartra

And this is absolutely my favorite feature of KARTRA when it comes to creating and editing landing pages. 

The Block Templates allows ANYONE to quickly DRAG and DROP beautiful and highly converting designs into your page. 

Just edit and replace the text/image/video on these pre-made templates and you're good to go.

There's different block templates for headers, body, content, footer, call to action,etc

Why Should you Get Kartra?

If you're building an online business, you need a platform to launch it. That's inevitable and a mandatory requirement for any online business.

While there are many platforms like WordPress that are used to build and launch an online business, they are really not designed to HOST everything that you need for your online business.

And this band-aid approach of trying to get your tools and solutions to work and communicate with one another can be a time consuming and resource hungry task.

Kartra eliminates that problem because it is your sales funnel software, landing page builder, website hosting, email marketing solution, marketing automation tool, analytics tools, product creation tool, and with the DONE FOR YOU system, it even provide you with the SYSTEM (complete with the templates and swipe file) to completely launch your business.

Every online business will face these 2 biggest problems.

And here's how Kartra can help solve these...

  • I Need More Traffic

Traffic or website visitor is the bloodline of any online business. You need people to visit your website before people can see what you have to offer. Kartra is NOT a traffic generation tool.

But because you'll be able to launch your sales funnels, emails, landing pages, etc much quicker than with the Band-aid approach,  you'll have more time implementing traffic generation strategies like SEO, PPC, Facebook Ads, JV Partnerships, Guest blogging, etc.

  • I Need More Conversions

This is where Kartra can help you the most. A conversion is a record of lead, sale or event that is measurable to a metric that is important for you.

Some people want more email subscribers, and that's an email conversion. 
Some people want more leads, and that's a lead conversion.
Some people want more sales, and that's a sale conversion.

Regardless of what type of conversion you need, Kartra can help you improve those numbers because you are able to launch your campaigns faster and quicker.

Also, once you become a member of Kartra, join their webinars and the Kartra academy to learn more Conversion Rate Optimization strategies that you can implement on your website.

How Can You Get Kartra?

I hope by now you've learned as much as you can about Kartra. But nothing beats a personal experience and your very own discovery of the tool. 

I would like to personally invite you to try the 14 day trial of Kartra and see the capabilities of the software for yourself.

After the 14 day trial is up, if you're still not satisfied with it, cancelling is as simple as clicking a button.

I recommend that you choose a pricing that fits your needs. Obviously, if you already have an established list of subscribers that are at least a few thousands, you'll want to choose the plan that covers all of them.

  • Kartra Pricing

Kartra pricing starts at $89/month, which is slightly lower than the $97/month of Clickfunnels. You can get started with Kartra for only $1 here.

  • Kartra Academy
Kartra Academy

One of the things that you'll get once you join Kartra is access to the Kartra Academy. Not a pre-requisite, but if you have time to learn new stuff, or even delegate this part to someone. 

Most are basic stuff and information on how to use Kartra, but if you have to delegate or if you have virtual assistants that you want to teach, this is the perfect tutorial and academy for them.

  • My Exclusive Kartra Bonuses and Sales Funnel Bonuses for 2019

As a valued reader of this blog, I've prepared a special gift for you. If you purchase Kartra via my affiliate links and didn't cancel your 14 day, you'll also get these:

1. My 5 Day Email Series Swipe File - that's responsible for selling $997 products in a span of 7-10 days. Use these email series to sell your digital courses and online coaching programs.

2. My Tech Support - I'll personally assist you with any TECH issues that you might encounter when setting up Kartra for up to 1 hour. This is a $150 value and if it needs more than an hour, I'll give you my special rates for doing TECH work.

3. Funnel Mapping and Strategy Call - Tap into my decade of experience launching profitable sales funnels and campaigns. I'll even map out your entire FUNNEL blueprint and strategy in this 30 mins to 1 hour call. (Value at least $500)

Comparisons & Alternatives to Kartra 

Obviously Kartra is NOT the only sales funnel and all-in-one marketing automation platform out there.

There are tons of other tools and resources that are available today, some are great and some aren't.

I'll share a quick overview on how they differ from Kartra and which is the better choice for each particular situation.

Kartra VS Clickfunnels

Clickfunnels is currently the MOST popular and i'd say the KING of Sales Funnel software as popularized by one of my favorite marketers, Russell Brunson.

But Kartra has overtaken Clickfunnels when it comes to tagging, segmentation and email marketing automation. 

And with the lower price point of only $89/month, I can see why a lot of marketers I know are switching from Clickfunnels into Kartra.

The biggest advantage and still WHY Clickfunnels is my #1 tool that I use and recommend is because of the Community of Clickfunnels called FUNNELHACKERS.

Russell has built this massive Community of people who are die-hard funnel builders. With the Funnel Hacking Live event every year with it's prestigious Two-comma X club winners, it has taken the internet marketing world by storm.

With that being said, you'll find more developers, freelancers and people who needs Clickfunnels and use Clickfunnels than those who are using Kartra right now.

I've written a very detailed review of Clickfunnels here, you might want to check it out as it's still my #1 recommended sales funnel builder and automation tool.

Kartra VS Leadpages

Leadpages used to be the #1 page builder and software that I use (probably 2014), but Clickfunnels has obliterated that spot already. 

I won't even recommend using Leadpages if you're comparing it with Kartra or Clickfunnels. 

Leadpages is just a landing page platform and is not a fully built sales funnel tool. But if you just need a managed and hosted landing page platform Leadpages can get the job done for you. Read my complete review of Leadpages here.

Kartra VS Builderall

Builderall is a great software that is very much similar with Kartra. I haven't completed my review of this tool yet, so I'll leave it for another day. 

Probably one of the biggest difference with Builderall is that it doesn't have the Frank Kern Done-For-You campaigns that are included in Kartra.

Kartra VS Salesforce

Salesforce is an enterprise level of marketing automation tool. The cost for salesforce is in at least thousands per month. It's definitely not an option for entrepreneurs and small time business owners.

Kartra is one of the best solutions for course creators and coaches, but Salesforce is more suited for Enterprise level accounts that needs account managers to support their online marketing needs.

Kartra VS Infusionsoft

They used to be one of the top all-in-one marketing solutions out there, but Clickfunnels has overtaken it as the top sales funnel software. 

I would recommend that you stay away from Infusionsoft and go with Kartra or Clickfunnels for your marketing needs.

Kartra VS Thrive Architect VS Elementor

Thrive Architect is a plugin from Thrive Themes and similar to Elementor PRO they are both WordPress plugins that allows you to create landing pages inside your WordPress blog.

I use Thrive Architect and Elementor PRO to format the content of my WordPress pages, but I use either Kartra or Clickfunnels for my sales funnel software.

Check out my reviews on Thrive Architect and Elementor PRO for a more detailed analysis of these WordPress landing page plugins.

Kartra VS Divi 3 Themes

Divi 3 themes and plugins is another WordPress based landing page solution created by the team from ElegantThemes.com. 

Just like Thrive Architect and Elementor PRO, it is just a tool to build beautiful landing pages inside WordPress. It is not really comparable with Kartra.

Kartra VS Optimize Press 2

And last and certainly the least, Optimize Press 2. It did start the revolution on creating beautiful landing pages with WordPress using Drag and Drop solutions, but unfortunately it didn't catch up. 

Just like Divi 3, Thrive Architect and Elementor PRO, it is just a WordPress based solution for creating landing pages and if you combine those pages together, a band-aid sales funnel solution.

If you are looking for the cheapest priced solution for creating a membership site and selling your digital products then Optimize Press 2 might be enough just to launch and get started.

I've written a detailed review of Optimize Press 2 here and have provided several bonuses as well if you are going to get it via my affiliate links.

My Conclusion and Summary

I've spent a huge amount of time creating, researching and publishing this review. And my goal here is to be able to help you decide whether Kartra is for you or not. 

Ultimately, that decision is up to you. I recommend that you try it for 14 days and see if it fits your needs. If you got stuck, don't hesitate to reach out to me.

If you're going to continue Kartra after the trial period, get it via my affiliate links and I'll also send you my Kartra Bonuses (just email me once trial is over). Thanks for reading and good luck!

Official Site: Kartra
Creators: Genesis Digital
Pricing: Starts at $1 trial for 14 days
Reviewer: Ryan Cruz
Review Rating: 9.5 out of 10 stars

About the author

I help people deal with tech-overwhelm and information overload so that they could focus on what really matters to build, optimize, grow and scale their online business.

Ryan Cruz

Ryan Cruz

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