I’ve been testing Kartra for quite some time and once you login to your account it can be QUITE intimidating.
Don’t worry, that’s why I’m here because my goal in this article is to assist you step-by-step on how to use and launch Kartra as if i’m sitting right beside you.
While a beginner will need to test and try a couple of things before you can get the hang of using Kartra’s editor, features and automation, the more advanced and veteran marketers like me would GEEK out on some of these features… (there’s more features in Kartra)
What is Kartra?
- Fully integrated marketing automation system (no need to pay for ActiveCampaign, Drip, ConvertKit or any other marketing automation tools – that’s a savings of at least $49 per month already)
- Done for you funnels – Other software and tools can only share specific funnels and landing pages. With Kartra, you can share an ENTIRE funnel (with automation, messages, sales pages, etc) at a click of a button.
- Fast servers – Your website will not slow down even if you drive tons of traffic to your website.
- Can replace your entire website with coding customizations – If you want to launch your entire online business in Kartra, you can do it without any problem.
Only one Sales Funnel Builder fits ALL of those Criteria, that’s Kartra.
If you’re searching for the best sales funnel builder, it all comes down to how well the entire system communicates with one another, a decent pricing plan, can be used with or without WordPress and can grow as your business grows.
Without a highly converting sales funnel, it’s very hard to convert leads into sales. You’re reading my Kartra review because maybe you wanted to know if this all-in-one marketing automation and sales funnel tool is for you or not…
Did you know that above 96% of people who visits your website is most likely not going to buy at their first visit? This statistics was from a study that was conducted by Marketo, a marketing automation company.
When I looked at my own websites and other people’s websites, that statistics is not really far behind.
What that means is that you need around 200 people to visit your website to even get 1 sale. And this is the normal conversion rate in the industry.
So if you’re just starting out this is a baseline that you can put in mind.
Obviously you don’t want to have conversion rates that are these low which is why you are here. You would like to know how you can get started with your online business and build a profitable business as fast as possible.
Because I’ve worked with at least 100+ websites and paid campaigns across different industries and niches, I can confidently say that building a profitable business comes down to improving and perfecting 3 core areas in your business:
1. Your Product (Packaged as an Irresistible Offer)
2. Your System (Do you have a converting Sales Funnel?)
3. Your Source of Traffic (Do you have a highly targeted source of traffic?)
When you’ve mastered these 3 core areas, you’ll be able to build a profitable business.
The problem with a lot of “funnel experts” and “funnel builders” out there, is that they’ve only figured out #2: how to build the system or simply how to build a sales funnel.
But they don’t know if they have a product or an irresistible offer.
Or maybe they don’t know how to drive traffic to their sales funnels. Or worst, it’s a combination of both.
Which is WHY a lot of SALES FUNNELS fail….
So, before you continue reading this Kartra Review, let me briefly share with you the 5 stages of awareness by Eugene Schwartz.
For me, this is the pillar of effective advertising. When you understand this principle, everything will fall into place. Watch the video below and Subscribe to my channel too!
Why use a tool like Kartra to build your sales funnel?
James Clear have a very detailed and interesting article here about the Value of your time. And when we really think of it, a lot of us are underestimating the value of it.
Because here’s the truth.
The only FINITE resource is time. We all have 24 hours a day, 7 days a week.
We can’t ADD more time or DEDUCT from it. We can’t outsource it.
If your time is up, it’s up. As digital entrepreneurs and online business owners, we really just have a limited resource for it.
And the reason I’d like to share this is because KARTRA is a HUGE time saver, not only for your own personal time, but also for your online business.
How can I save more time with Kartra
How much time have you spent learning NEW tools and sales funnel builders? If you’re a beginner, you’ll probably spend at least 2 weeks or more.
How much time have you spent CONNECTING and INTEGRATING stuff?
You’ll be lucky if the TOOLS and WordPress plugins you’ve bought CONNECT directly.
But you might say, oh but there’s Zapier or Piesync which connects them together. I can’t remember how many times I’ve encountered those ZAPS to not work (thereby losing more time and more money in the process).
How much time have you spent reading and listening to different gurus and sales pitches of the latest and newest feature of the latest gadget or toy?
Probably a lot.
Don’t do that. You’re an online business owner who is an entrepreneur that has a brand, product or service to launch to the world (hopefully to make this a better place).
In the next few topics, I’ll share with you how these features in Kartra can help you save SO MUCH precious time.
Creating your products inside Kartra (product creation)
Create Your Main and Upsell Products in One Platform
platforms are just shopping cart softwares.
They can’t send emails, they are not able to provide membership portals for your customers, and lastly they are not really sales funnel builders.
But Kartra can do the same and more. Let me show you what I mean.
Kartra allows you to create your main product and upsell/downsell in one dashboard.
Email Communications and Automation Inside Kartra
Launch Broadcasts, Sequences and Automations
You won’t NEED any of those (although you can still use them) with Kartra because it has a built-in email marketing and automation included in your Kartra account.
Let me quickly talk about some of these communications features…
What makes Kartra powerful in my opinion is the ability to tag and segment customer and lead behavior based on the activity they performed inside Kartra and on your website.
If you use other tools like email marketing softwares, it’s usually a band-aid approach wherein you need to connect the different tools together with API or even ZAPIER so that they could communicate with one another.
Kartra's Page Builder
This is where you create gorgeous funnels and landing pages.
The page builder and sales funnel builder of Kartra is one of the easiest platforms to use.
Here’s a screenshot of the page builder and what it does.
- Device preview – This is where you change the layout of the page builder based on what device you are going to use. Always, check mobile devices to make sure that your design it properly for those devices.
- Action button – This is where you save, preview and publish your landing page.
- Settings and Navigation – This is where you can find SEO settings, where you can add scripts, add components and more.
- Components or Elements – Drag and Drop these elements into the page builder canvas.
- Orange – This shows where you can drag the elements on to the page builder
- Green – This is where you are currently dragging the element that you’ve selected.
Kartra's Form Builder
My #1 list building tool is ConvertBox which allows for more personalized and segmented email lists, but if you don’t have it, you can still build your email list with Kartra.
Kartra's Membership Site Creation
If you’re creating content and would like to deliver PAID or PREMIUM content to paying customers, you can easily do that with Kartra’s membership integration.
And because building your Membership site is built inside Kartra, there’s no need for 3rd party tools and other membership site software like Wishlist or AccessAlly.
In fact, you don’t even NEED WordPress to host your membership site because everything is hosted inside Kartra.
Kartra Video Hosting and marketing automation
Why would you want to host your videos on Kartra if you can host your Videos on Youtube for Free? The main answer is that on Youtube, you can’t control people from sharing your videos unless you make it PRIVATE (which means that only you can watch the video).
But another feature of Kartra’s built-in video hosting feature is the ability to create segments based on different triggers (visiting a video page, how long they’ve watched the video, etc).
You can then tag people automatically when they triggered these events and then you can start your automations and sequences.
Kartra's Calendar Booking System
Never pay for another booking, calendar and appointment system like Acuity scheduling or Calendly.
Uplevel your customer service with Integrated ticketing system inside Kartra
Kartra's Done For You Campaigns
Done For You Sales Funnels in just a few clicks
If you’ve heard of Sharefunnels from Clickfunnels, you’ll love Kartra’s Campaigns.
Kartra’s Campaigns is so much more than just the sales funnel sharefunnel templates from Clickfunnels And I can’t think of another tool that does this the way Kartra can.
With Kartra’s Done For You Campaigns, you’ll also get all the assets (if they shared it) like emails, automations, and even videos (if available).
For people who would sign up for Kartra via my affiliate links, I’ll give you my Done-For-You affiliate marketing campaign that you can easily import into your Kartra account.
This Done For You Funnel is part of my Kartra Bonuses here.
Start with the DFY campaigns because it will populate everything as a template to help you get started faster.
This will help you get familiarize with how Kartra works. Don’t worry because you can delete this funnel anytime.
While Kartra has 99% of what most online businesses need to launch a highly converting sales funnel, you might still need to integrate some third party tools that you might be using.
That’s where the Kartra’s integrations comes in. Watch the video below to learn more.
Kartra's Agency Management Portal
Are you an agency or freelancer who would like to offer Kartra to your clients? Kartra Agency Accounts (silver and up) offers a solution that allows you to manage your clients easily.
Who is Kartra for?
After chatting with business owners and reading at what other digital entrepreneurs are looking for when choosing a sales funnel solution, there are several buckets of people who needs Kartra…
Bloggers and Hobbyists
Affiliate marketers, mommy bloggers, pro bloggers
Maybe you’re using WordPress Page Builders like Thrive Architect to build your sales funnels. Or maybe you’re paying Clickfunnels up to $3,564/year for the full Etison suite.
But whether you’re a beginner or pro blogger, you need sales funnels if you want to earn more profits from your blogs.
If you don’t have your own product to sell, you can sell other people’s products and you can launch an affiliate funnel for that (I have a Done for you affiliate funnel inside my Kartra Bonuses that you can use).
If you have your own product that you’d like to sell, you can easily create a lead generation to sale funnel to sell your products and services. Watch the video above for a complete walkthrough of my Kartra Lead Generation funnel tutorial.
Local Business Owners
Brick and Mortar businesses live by local leads and local traffic. How can a sales funnel help them grow their business?
Even if they don’t take orders online, they can still use sales funnels to attract valuable leads into their store.
A great example of sales funnel that might work ffor them is a giveaway funnel or an event funnel that showcases what the local business has to offer.
eCommerce Business Owners
Kartra is not really an ecommerce store per se, but it can be used to create ecommerce funnels or sell one-product sku items.
Authors and Speakers
Kartra has a done for you campaign called the Book funnel campaign which you can use to launch and sell your books online.
Coaches and Online Course creators
Almost ANY type of coach and online course creator can benefit from sales funnels.
Another type of sales funnels that you can try are lead generation funnels. You want to be able to build your email list first and establish rapport with your ideal audience.
Advantages of using Kartra (Pros)
Disadvantages of using Kartra (Cons)
Obviously Kartra is NOT the only sales funnel and all-in-one marketing automation platform out there.
There are tons of other tools and resources that are available today, some are great and some aren’t.
I’ll share a quick overview on how they differ from Kartra and why I think is the better solution for different types of situations.
Kartra vs Clickfunnels
Clickfunnels is currently the MOST popular and I’d say the KING of Sales Funnel software as popularized by one of my favorite marketers, Russell Brunson.
There are over 100,000+ users or members of Clickfunnels compared that with probably only a few thousands for Kartra.
So you’ll find more people promoting Clickfunnels because it’s more popular. It doesn’t mean that Clickfunnels is more powerful though.
Kartra has overtaken Clickfunnels when it comes to tagging, segmentation and email marketing automation.
And with the lower price point of only $79-99/month, I can see why a lot of marketers I know are switching from Clickfunnels into Kartra.
With the $97/month plan for Clickfunnels, you’ll still need to pay around $29-$49/month for an email marketing platform like ActiveCampaign or Convertkit.
The biggest advantage of using Clickfunnels is the community of funnel builders behind the software called ‘Funnel Hackers.
Russell has built this massive Community of people who are die-hard funnel builders.
With the Funnel Hacking Live event that happens every year, people who are using Clickfunnels are aiming for the two-comma club award. A prestigious award for those who sold over 7 figures worth of goods with the platform.
With that being said, you’ll find more developers, freelancers and people who needs Clickfunnels and use Clickfunnels than those who are using Kartra right now.
Kartra vs Leadpages
Leadpages used to be the #1 page builder and software that I use (probably 2014), but Clickfunnels has obliterated that spot already.
I won’t even recommend using Leadpages if you’re comparing it with Kartra or Clickfunnels.
Leadpages is just a landing page platform and is not a fully built sales funnel tool. But if you just need a managed and hosted landing page platform Leadpages can get the job done for you. Read my complete review of Leadpages here.
Kartra VS Builderall
I’ve tested and tried Builderall and the interface is wonky, buggy and confusing. Avoid Builderall at all costs and focus on Kartra instead.
There’s are reason Builderall is a lot cheaper than Kartra.
Kartra VS Sales Force VS Kajabi
Salesforce is an enterprise level of marketing automation tool. The cost for salesforce is in at least thousands per month.
It’s definitely not an option for entrepreneurs and small time business owners.
Kartra is one of the best solutions for course creators and coaches, but Salesforce is more suited for Enterprise level accounts that needs account managers to support their online marketing needs.
Also, if you’re already using Sales force and have been able to pay for it, you’ll probably want to avoid the hassle of migrating tools if you decide you want to try Kartra.
Kartra vs Infusionsoft (Keap) vs Ontraport
They used to be one of the top all-in-one marketing solutions out there, but there are Kartra is a better option right now.
I would recommend that you stay away from Infusionsoft and go with Kartra for your marketing needs unless you’re already using Infusionsoft (now Keap) and it’s not worth the hassle of moving over.
Kartra vs Thrive Architect vs Elementor
Thrive Architect is a plugin from Thrive Themes and similar to Elementor PRO they are both WordPress plugins that allows you to create landing pages inside your WordPress blog.
Check out my reviews on Thrive Architect and Elementor PRO for a more detailed analysis of these WordPress landing page plugins.
You’re not really able to compare these plugins with Kartra because these plugins lack the abilities to take payments and secure membership pages.