Frase Review (June 2023) – Useful AI SEO content writing tool?

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Hey there! 

Today, I want to share my best experiences when using Frase AI for content generation and provide an honest Frase review of its effectiveness compared to human writers.

Are you tired of spending hours creating content or paying expensive writers for posts that doesn't rank well on the search engines?

What's the point of doing keyword research, writing articles, adding images (or maybe even video) if no one visits your website and reads your blog posts because they can't be found online…

That's about to change today!

In this Frase review, I'll show you how I'm using this tool (which got one of the highest ratings in my best of the best AI writing software) to create seo optimized articles faster that has a greater chance to rank to the top of the SERPS (proof in this article).

4.9 out of 5 stars

If you prefer to watch a video than read this review, click the play button below

What is Frase?

First of all, Frase AI is a powerful tool that streamlines the content creation process so you can free up your time to do the stuff that you love. 

It's one of the best options out there right now when it comes to AI writing + SEO tools.

As an SEO content writer, I've used many tools in the past to help me with tasks like keyword research and content on-page optimization, but Frase AI takes it to the next level.

The tool offers a range of features that allow you to generate natural and high-quality articles, such as a content editor, topic scores, content optimization tools, and more.

You can also make a content brief and get topic ideas, question ideas, and even a list of keywords related to your target search query.

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My Honest Frase Review & Results

I signed up originally at Appsumo, so I got the Tier 3 lifetime deal (without the extra SEO add on). 

As time progressed by, I've noticed that Frase has been able to add more and more powerful features like AI-driven content briefs, domain crawls, external link analysis, topic gaps and scores, long-form content analysis, and more for free.

The best part though has been the organic traffic from Google that I have seen for my blog posts. 

It's amazing how quickly Frase is able to research topics with it ‘s AI-driven engine, and then provide the best suggestions on how to make your content better.

Overall, I'm very satisfied with my experience using for content creation and SEO optimization.

The Google SERPs are showing consistent improvements in organic traffic after each article I've posted. Yup, I'm loving those increase free traffic stats!

[SCREENSHOT – Proof – Rank Math analytics]

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Signing up with Frase is a hassle-free process. 

First you create a basic profile with information specific to your business, including the size and type of business.

You'll then be presented with various plans and pricing options that best suits your needs.

If you're unsure on what plan would be most beneficial for your business, you can start with the SOLO Plan first and generate a few articles. 

If you need more, you can always upgrade to the higher tier plans.

I highly recommend that you grab the SEO Add-on as well if you plan to use AI to create copy and content for you.

Frase Advantages and Disadvantages

Let's quickly talk about the pros and cons of this software. has revolutionized the way I create articles, making it easier than ever before to generate SEO-ready posts quickly and efficiently.

The biggest upsides for me includes creating a comprehensive outline that is the best amongst the other top SERPS competitors.

(Screenshot of outline builder below)


Plus, with unlimited access to the platform, you can create as much content as you need without worrying about hitting any limits.

The SEO Add-on is also a big advantage over other AI writing tools because it provides you with unlimited, free AI generation credits for a low monthly price. 

It also enables you to use backlink data and domain data that can help with analyzing the competition for your targeted keyword, all of this for free.

Creating content briefs is so much easier and faster with Frase. 

Content briefs is a great way to systematize your article creation process as it provides you with a guide on how to create your blog posts and articles.

The GSC Content analytics tool is one of the best ways to monitor the performance and missed opportunities on your existing content. 

It can help you identify which keywords are currently “decaying” and which keywords can provide more “opportunities” for traffic when optimized properly.



It is important to note that no software is perfect, and Frase is no exception.

While it has many benefits, it does have its downsides.

One major downside is that the content scoring system can be a hit or miss. I'm sorry Frase, but it's not the best, you can do much better 🙂


Sometimes, the best results from competitors have a low content score, and higher content scores don't necessarily lead to higher rankings.

This can be frustrating for users who use Frase to for creating articles.

What I do is to double-check my content scores with other tools like Neuronwriter, Surfer SEO or SEO Powersuite (Website Auditor)

Another downside of Frase is that the extra SEO add-on is an additional cost that can be quite expensive for most people who use AI Generation.

This can increase the price of using Frase, making it less accessible for smaller businesses or individuals with limited budgets. 

While the add-on may provide valuable insights, important use cases, and guidance for SEO optimization, the cost may be prohibitive for some users.

If your main goal for using Frase is to use it for AI-assisted content generation, then you'll have to invest in the SEO Add-on because without it, you'll only be limited to a generation of few AI words per month.

Frase Top Features

Competitor Analysis

One of the strengths of Frase AI is its ability to help you with competitor analysis.

It can help you identify content gaps and topic gaps that your competitors have not yet filled, which can help you get ahead of the competition and make your article “more insightful and valuable” than others.

AI-generated and Assisted Content

Overall, I've found Frase AI to be incredibly effective when it comes to generating high-quality content quickly and efficiently.

It has helped me increase organic traffic, generate long-form content faster, and optimize my articles for the search engines.

While it may not be able to replace human writers completely, it is definitely worth considering as part of your content creation arsenal.

Outline in minutes not hours

Looking at the top competitor's headings + outline and building your own can take a lot of time. 

With Frase, content outline can be done in minutes, or even seconds with the AI-assisted outline builder. 

How does Frase work? (Quick tour)

Today, I'd like to introduce you how works best, as well as a quick tour of the top features and how I use them and common questions about it.

Before we dive in, it's important to note that you must have a paid subscription plan to access the platform.

Once you're subscribed, you'll be taken to the main dashboard which look like this: Main Dashboard
Total Time Needed: 30 minutes
Total Cost: 14.99 USD

Required Tools:

- A Computer.
- Internet Connection.
- Paid Subscription

Things Needed?

- A WordPress Website.
- Seed Keyword or Topic
- Keyword Research Tools

Steps to configure the How-to Schema widget:

Step 1 : Create a new document
Enter your target search query, pick a country, language, save to folder and choose "Top Google results" for search type.
Best SEO Tools 2023
Step 2 : Build a better outline than others
Pick headings (H1-H6) from the top search results or use AI to assemble your outline.
Step 2: Create content outline
Step 3 :Start creating the draft
You can start creating the article draft instructions by using AI-generated instructions. For more optimized content drafts, you can adapt these instructions for your needs.
Best SEO Tools 2023
Step 4 : Optimize the content score
Once you've created your initial draft, it's time to work on optimizing the content. Remove overused keywords, add missing topics or content gaps, and improve your overall content score.
Frase Content Score
Step 5 : Finalize the content & publish
When you're satisfied with your article, content score and have added all your intros and conclusion, time to add your images and videos. Then publish this content on your blog or website. Congrats!
Frase Content Score

Frase Pricing and Plans

Frase is not free, but there's a 5-day, $1 trial that's more than enough to get started with the platform. Here's the other pricing plans if you want to join.

If you have any questions about which plan to choose, you can send me a message and I'll try to help you out.

1. Solo Plan

There is a variety of pricing plans to suit the needs of different customers. 

Their basic pricing plan starts at $14.99 per month and includes all core features such as page optimization, answer research, and content briefs. It's limited to 4 articles and 4,000 AI generated words per month. 

Customers can also take advantage of a 5-day trial to test out the platform before committing to a paid tools subscription.

It's important to note that the SEO add-on is an extra cost and not included in the solo pricing plan.

This add-on is a must-have if you plan to use Frase for generating articles and SEO-ready content.

2. Basic Plan

The Basic Plan is a subscription service that provides businesses with access to 30 optimized articles and 4,000 AI-generated words per month for a fee of $44.99

This plan is perfect for small businesses or startups that are looking to establish their online presence and improve their search engine rankings.

With 30 optimized articles per month, businesses can create a steady stream of content that is tailored to their target audience and optimized for search engines. 

Additionally, the 4,000 AI-generated words per month can be used to enhance existing content or create new article that is engaging and informative. This plan is an affordable and efficient way for businesses to improve their SEO and attract more customers to their website.

3. Team Plan

At Frase, they understand the importance of collaboration and teamwork when it comes to creating high-quality content. 

That's why they offer a team plan (up to 3 members) for just $114.99 per month. Teams can work together seamlessly to write unlimited articles using our powerful AI tools.

With the team plan, users have access to 4,000 Ai-generated words per month (the SEO add is a Must-have upgrade).

This means that multiple team members can work on different aspects of a project simultaneously, making the content creation process more efficient and effective. 

The platform also allows for easy collaboration and sharing of content, making it easy for teams to stay on top of their content creation goals. 

There is no free trial, but there is a $1 trial for 5-days.

Frase Alternatives

In this section, we'll explore what others have tried and recommend some of the top Frase alternatives on the market.

Frase vs Surfer SEO

Frase and Surfer are both SEO tools that help marketers make their content more effective. 

Frase's USP is its research capability, where it can identify competitors in terms of keywords and backlinks, enriching the user’s understanding of what is currently trending in the industry.

This analysis helps marketers target their content accordingly so as to achieve better results.

Surfer SEO, on the other hand, offers a suite of tools that provide suggestions on what keywords to use and what titles to write.

It also gives users a glimpse into how the competition is positioning themselves with regard to specific questions and queries, providing valuable insights for developing and improving content strategy.

Finally, it also provides an on-page SEO score for users to quickly assess if they have optimized their webpages well enough for search engines. 

In this regard, both Frase and Surfer serve as essential tools for understanding competitors and developing sound marketing strategies.

Frase vs Jasper AI

When it comes to AI writing software, Jasper AI is a much more advanced option compared to Frase, but it's also more expensive.

It supports multiple languages and comes with an extensive selection of templates that can write long-form content.

The platform also offers intuitive tools that make it much simpler to produce coherent pieces of writing without needing manual interventions.

Consequently, we believe that Jasper AI is the better pick among the two when it comes to AI writing software—unless you have specific requirements for your content or are limited by budget.

In summary, Jasper AI stands out from other rival platforms such as Frase thanks to its wide language coverage and extensive template library which makes it possible for content creators to write out accurate pieces of writing quickly and easily.

Frase vs Market Muse

Frase is a content creation and optimization tool that is used by various organizations, businesses, and more. It is the only tool in direct competition with Market Muse, which can do research, write content, and do on-page optimization. 

However, the issue with Market Muse lies in its accessibility due to its expensive cost; most people simply cannot afford it. 

As such, Market Muse operates in an entirely different bracket than Frase. Not only this but from reviews people think that they prefer Frase more too. 

Many organizations like small businesses are now turning to Frase for their content needs as it provides quality services at affordable rates.

What sets Frase apart from Market Muse besides it being much more budget friendly is its user friendly interface with personalized optimization capabilities — allowing users to create targeted content according to their individual preferences. 

The features of this technology also allows for automated AI-driven research and writing which makes creating quality content easy even for novices. 

In contrast, there are many reports claiming that Market Muse lacks adequate support levels and customer service — making for a very frustrating experience overall for customers looking to get value out of their purchase.

Frase Deals and Bonuses

Frase Bonus #1

My personal SEO content outline workflow – This is how I create highly-optimized outlines using Frase. 

Hint: It's not about using the AI write tool because it can miss a lot of valuable info.

Frase Bonus #2

The next bonus is how to create engaging hooks and conclusion using Frase's AI tools. Hooks and CTA are important because it engages the reader to continue reading your article. 

Frase Bonus #3

If you sign up for Frase via my affiliate links, I'll also send you a quick guide on how you can monetize your knowledge of using Frase (get more writing gigs).

In order to get these bonuses, purchase a Frase subscription using my affiliate links and then send me a message here on my contact page. Don't hesitate to message me if you have any other questions.

Final Thoughts about Frase

Is Frase right for you? The answer to that question is yours alone. But I hope that I have been able to address the most important questions that you might have.

In conclusion, SEO is a crucial aspect of any successful online marketing strategy. 

It allows businesses to increase their visibility, attract more customers, and ultimately drive sales.

With the right SEO techniques, businesses can optimize their website and content to appear at the top of search engine result pages, stand out from the competition, and improve user experience.

If you want to learn more about the different AI content tools available to help you with your SEO strategy, don't hesitate to check out my round-up post on these free & paid AI tools

These tools can help you create the best, high-quality content that is optimized for search engines, saving you time and effort in the process. 

And if you're looking for a powerful SEO tool that can help you craft content that ranks highly in search engine results, sign up for Frase today

With one of the best and advanced AI technology plus user-friendly interface, Frase can help you optimize your content faster, create comprehensive outlines quicker, and drive more traffic to your website with free traffic from the search engines like Google, Yahoo and Bing.

So don't wait – take your SEO strategy to the next level with Frase!

Frequently Asked Questions about Frase

Yes, Frase has a Keyword Research Tool that provides users with valuable insights into the monthly search volume and keyword search volume of various SEO keywords. This tool is essential for businesses that want to create SEO-optimized content that drives traffic to their websites.

Frase's Keyword Research Tool offers a range of SEO features that allow users to identify the most relevant and high-ranking keywords for their content. By using this tool, businesses can gain a better understanding of the search behavior of their target audience and create content that is tailored to their needs and interests.

With Frase's Keyword Research Tool, businesses can create SEO-optimized content that targets specific keywords and phrases, ensuring that their content ranks higher in search engine result pages. This is essential for businesses that want to increase their online visibility and attract more traffic to their websites. Overall, Frase's Keyword Research Tool is an invaluable resource for businesses that want to improve their SEO strategy and create content that drives traffic and generates leads.

Frase is a powerful tool that can generate content at a scale that would be impossible for humans to match.

However, as with any AI-generated content, it's important to check and improve the quality of the output.

The quality of your content is only as good as the effort you put into checking and improving it.

If you rely solely on 100% AI-generated content, the quality would be low.

While AI can help generate content quickly, it lacks the creativity and critical thinking of a human writer.

AI can't understand the nuances of language or the context of a topic in the same way that a human can. This is why it's important to use Frase as a tool to help you generate content, rather than relying solely on it.

The quality of your content is entirely dependent on how you use Frase.

By taking the time to check and improve on the AI-generated content, you can ensure that your content is of the highest quality possible.

This means reviewing the output, editing it for accuracy and clarity, fact-checking, and adding your own expertise and insights.

By doing so, you can create content that is not only informative and engaging, but also reflects your brand and your unique perspective.

No, I will not publish Frase articles as-is without human editing.

Most of the time, a few tweaks and adjustments would be sufficient to turn the AI-generated content into something more accurate, succinct, and readable.

However, if I want to create the highest quality content possible, then I will take the time to go through each article carefully and make sure that it meets all standards for accuracy, grammar, and readability.

This includes carefully checking for any grammatical errors that may have been overlooked by machine learning algorithms as well as fact-checking all of the references used.

Additionally, I'll also make sure that my content is adequately optimized for search engines by including relevant keywords throughout each article that are related to whatever topic it was written about.

Finally, other aspects such as formatting and copywriting enhancements should be checked closely in order to ensure that I'm publishing the highest quality content possible.

I did find occasional grammar errors which can easily be fixed with grammar tools like Prowriting Aid or Grammarly.

In terms of the quality of content, it didn't give errors about the topic because I gave it topics and keywords that I wanted it to talk about. But I did have to edit some phrases and sentences to make the content more useful.