Affiliate marketing is a performance-based marketing strategy that involves three key players: the affiliate (or publisher), the brand (or advertiser), and the customer. The affiliate’s role is to promote the brand’s products or services through various marketing channels, such as websites, social media platforms, or email newsletters. They do this by placing trackable affiliate links …
In today’s digital age, it’s important to keep track of various metrics to know how your marketing campaigns are performing. One of the important metrics that every marketer should be tracking is the conversion rate. In this article, you’ll learn everything you need to know about calculating your conversion rate formula and how to improve …
A sales funnel refers to the process that potential buyers go through when making a purchasing decision. It is also referred to as a marketing funnel or a revenue funnel. The sales funnel is made up of several stages designed to convert prospects into customers. The initial stage of the sales funnel is the awareness …
What is a B2B Sales Funnel? A B2B sales funnel is a structured approach to lead generation and conversion. It is designed to guide potential customers through a series of key stages, from awareness to purchase and post-purchase engagement. The primary aim of a sales funnel is to provide a framework for sales and marketing …
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