How Affiliate Marketing Works?

Affiliate marketing is a performance-based marketing strategy that involves three key players: the affiliate (or publisher), the brand (or advertiser), and the customer. The affiliate’s role is to promote the brand’s products or services through various marketing channels, such as websites, social media platforms, or email newsletters. They do this by placing trackable affiliate links …

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How to Calculate The Conversion Rate Formula

In today’s digital age, it’s important to keep track of various metrics to know how your marketing campaigns are performing. One of the important metrics that every marketer should be tracking is the conversion rate. In this article, you’ll learn everything you need to know about calculating your conversion rate formula and how to improve …

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How To Calculate Conversion Rates
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