The online world is changing an an extremely fast rate. Online eCommerce sales are expected to jump 3x from $1.86 trillion to $4.48 trillion US dollars in 2021.
While most people are still shopping and purchasing online via their Desktop PCs, mobile devices like your smartphones are catching up quickly.
Is your online business fully optimized to take advantage of these changes? Your site should not only be able to process online orders, but it should be a well-oiled sales machine.
Before they reached out to us, they faced numerous problems with their site.
1. They didn't have enough traffic to their website. - They know that they are getting visitors to their website, but there's not enough amount of leads coming through their sales funnel and completing their purchase online.
2. They didn't know if their advertising campaign is working or not. - They are running Facebook advertising, but after "boosting" several posts and working with other freelancers and agencies, they didn't know if any of the efforts that they are doing are resulting into any measurable results.
3. They want more visitors to convert into buyers on their website. - A huge percentage of people who are visiting their website are just bouncing and not converting into a lead or sale. They wanted more of these visitors to turn into lead then into a customer.
In this article, I'll share with you a case study on how we've been able to get more sales for an eCommerce client.
We were also able to increase the ROI of their advertising campaigns because of the 5 strategies that I'll be sharing with you today and how you can replicate the same strategies on your eCommerce business.
Are you ready? Let's get started then.
1. Start Tracking Everything Properly
About 90-95% of the campaigns and website's I've worked with had the same problem. They ALL have basic tracking tasks like adding Google Analytics and the Facebook Pixel on their website but that's it.
That's what most eCommerce website owners do.
But in order to know and improve your marketing campaigns you need to be tracking everything properly.
Have you setup your goals? Have you added your filters? Have you setup Enhanced eCommerce tracking?
Are you using Google Tag Manager?
Are you tracking events, video views, scroll tracking?
When we've fixed their tracking scripts to start tracking everything, we know that we can start making better and informed decisions because now we can see the entire picture.
Something that is virtually impossible if you haven't setup your tracking codes and analytics properly.
2. Create a funnel
Most people send their paid traffic direct to their product pages and worst, their home pages. That's just a waste of money, because these types of pages are not "funnels".
A sales funnel is a specific set of pages that's designed to turn your website visitors into leads, then into customers and finally into loyal and true fans of your brand.
We created a simple lead-generation then sales conversion funnel to turn NEW visitor into ideal leads, then into their customers.
This strategy has allowed them to lower their cost per acquisition (how much they are spending to acquire a customer) and to improve the engagement on their campaigns.
3. Cart Recovery Strategies
According to the Baymard Institute, the average cart abandonment rate is 69.23% which means that almost 7 out of 10 people will not complete their online purchase even if they've added an item on their cart.
What we did for this client was simple. We setup a cart recovery campaign that will "send a reminder email" 6 hours after they've abandoned their cart.
We've also created a remarketing strategy and campaign that "reminded" people that they've let an "item on their cart" and if they would continue completing the purchase we'll provide them with a higher discount or coupon.
4. Use Facebook Advertising to Drive Traffic
Most online businesses are struggling because they don't have enough traffic to their website. And this is because they are either waiting for traffic to come (blogging, content marketing, etc), or they are using "free and inconsistent" traffic sources like SEO and social media.
But that's not the only source of high-quality traffic. In fact, if you're starting out, this is one of the best ways to drive highly targeted traffic to your websites: Facebook Advertising.
For this client, I immediately knew that Facebook Advertising is their number 1 source of high quality leads because I've seen some of their "competitors" leverage Facebook.
Luckily for them, we've created the proper targeting and Facebook ads to attract their ideal customers into their sales funnels.
Then our follow-up series through remarketing ads and email have turned this new leads into ideal customers because we focused on building relationships with them instead of "shoving" products and services down their throat.
5. Create Engaging Videos
And last but not the least was the medium we've used to communicate the client's messages, products and services.
When I've looked into their niche and campaign, there's no doubt that Video should be the number 1 content used.
We had our team create a storyline for videos that will be created for them. It was great that the client was able to provide actual videos of their products and services.
This helped make it more authentic and unique. Avoid using stock videos and stock photos at all costs.
When creating engaging videos, it's really not about the level of production you bring to the video that makes it highly engaging and converting. It is the story and emotion in a video that helped "connect" their customers with their brand.
If you're not using video in any of your marketing campaigns, you're definitely missing out.
Want us to implement these strategies for your eCommerce and online business?
You can definitely start implementing some or all of the strategies that I've shared with you today and start generating more sales for your eCommerce business, but it will definitely take you a lot of time to test & implement them yourselves.
That can result in lost of time, money and opportunity while your competitor are getting ahead.
If you're interested in finding out how you could start working with us, click here to apply for a strategy session.
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