SEO Case Study – How To Rank Your Site To The Top of Search Results

SEO Case Study – How To Rank Your Site To The Top of Search Results

It was around April or maybe May of 2013.

A friend of mine asked me if I could "still" rank websites to the top of the search results even after the recent Google Panda and Penguin updates (if you don't know these terms, they are the recent search engine algorithm updates that wiped out a lot of SEO traffic for small businesses and website owners)

And my answer was this blog.

I told him that I'll rank this new blog within a couple of months for highly competitive terms. 

Terms that would result in revenue and sales (affiliate commissions).

Then I ranked this "new blog" within a few months, after that sales started pouring in. It didn't take long before I sold over 5 figures each for the top 3 products I've promoted on this site.

So the quick answer to my friend if he'd asked me today is YES.

We could still rank (and continuously ranking) websites to the top of Google, Yahoo, and Bing. And that's mainly because we are quick to adapt to changes in the algorithm, while still focusing on the search engine's main concerns: a user and search experience that matches the search intent.

And I'd like to share what we did to get to the top of the search results for several keywords on the blogs we've handled. We follow a unique system and process (that we've developed internally) that increases our organic traffic in a predictable and consistent manner.

We call this process our : SCORE™ SEO framework.

1. First, we looked at the site structure and architecture of the website. Are there lots of 404 errors on the website? Are there broken links? Does it load quickly? Does the site architecture make sense?

Can the Search engines crawl the website? We ask and identify several key website issues then create a plan to resolve them in a timely manner.

2. Next, we create the good foundation for SEO: Content. Without content it's nearly impossible to rank for a keyword because if it's not in the index of the search engines, then there's no way that it would rank.

Content doesn't necessarily mean that it's only text and words. Now, content can also be audio, images (infographics) and video. 

3. Once our content is created and published, it's now time to reach out to other people who might be interested in your content ideas. If they responded positively, then an invitation to build relationships is extended. 

This process definitely involves a lot of time, but the dividends and payoff is huge.

4. Next is to continue tracking the rankings of the website for the terms we've optimize them for. 

5. And finally, it's time to reevaluate everything and do more of what works and less of what doesn't.

What's the next step?

I strongly urge that you run a FREE SEO Audit on your website using our tool. Click here to get started.

eCommerce Marketing Tips – Top Strategies To Level-Up Your Online Sales

eCommerce Marketing Tips – Top Strategies To Level-Up Your Online Sales

The online world is changing an an extremely fast rate. Online eCommerce sales are expected to jump 3x from $1.86 trillion to $4.48 trillion US dollars in 2021.

While most people are still shopping and purchasing online via their Desktop PCs, mobile devices like your smartphones are catching up quickly.

Is your online business fully optimized to take advantage of these changes? Your site should not only be able to process online orders, but it should be a well-oiled sales machine.

Before they reached out to us, they faced numerous problems with their site.

1. They didn't have enough traffic to their website. - They know that they are getting visitors to their website, but there's not enough amount of leads coming through their sales funnel and completing their purchase online.

2. They didn't know if their advertising campaign is working or not. - They are running Facebook advertising, but after "boosting" several posts and working with other freelancers and agencies, they didn't know if any of the efforts that they are doing are resulting into any measurable results. 

3. They want more visitors to convert into buyers on their website. - A huge percentage of people who are visiting their website are just bouncing and not converting into a lead or sale. They wanted more of these visitors to turn into lead then into a customer.

In this article, I'll share with you a case study on how we've been able to get more sales for an eCommerce client.

We were also able to increase the ROI of their advertising campaigns because of the 5 strategies that I'll be sharing with you today and how you can replicate the same strategies on your eCommerce business.

Are you ready? Let's get started then.

1. Start Tracking Everything Properly

About 90-95% of the campaigns and website's I've worked with had the same problem. They ALL have basic tracking tasks like adding Google Analytics and the Facebook Pixel on their website but that's it. 

Google Tag Manager

That's what most eCommerce website owners do.

But in order to know and improve your marketing campaigns you need to be tracking everything properly. 

Have you setup your goals? Have you added your filters? Have you setup Enhanced eCommerce tracking?

Are you using Google Tag Manager?

Are you tracking events, video views, scroll tracking?

When we've fixed their tracking scripts to start tracking everything, we know that we can start making better and informed decisions because now we can see the entire picture.

Something that is virtually impossible if you haven't setup your tracking codes and analytics properly.

2. Create a funnel

Most people send their paid traffic direct to their product pages and worst, their home pages. That's just a waste of money, because these types of pages are not "funnels". 

Sales Funnel

A sales funnel is a specific set of pages that's designed to turn your website visitors into leads, then into customers and finally into loyal and true fans of your brand.

We created a simple lead-generation then sales conversion funnel to turn NEW visitor into ideal leads, then into their customers. 

This strategy has allowed them to lower their cost per acquisition (how much they are spending to acquire a customer) and to improve the engagement on their campaigns.

3. Cart Recovery Strategies

According to the Baymard Institute, the average cart abandonment rate is 69.23% which means that almost 7 out of 10 people will not complete their online purchase even if they've added an item on their cart.

Cart Recovery

What we did for this client was simple. We setup a cart recovery campaign that will "send a reminder email" 6 hours after they've abandoned their cart.

We've also created a remarketing strategy and campaign that "reminded" people that they've let an "item on their cart" and if they would continue completing the purchase we'll provide them with a higher discount or coupon.

4. Use Facebook Advertising to Drive Traffic

Most online businesses are struggling because they don't have enough traffic to their website. And this is because they are either waiting for traffic to come (blogging, content marketing, etc), or they are using "free and inconsistent" traffic sources like SEO and social media.

But that's not the only source of high-quality traffic. In fact, if you're starting out, this is one of the best ways to drive highly targeted traffic to your websites: Facebook Advertising.

For this client, I immediately knew that Facebook Advertising is their number 1 source of high quality leads because I've seen some of their "competitors" leverage Facebook.

Luckily for them, we've created the proper targeting and Facebook ads to attract their ideal customers into their sales funnels.

Then our follow-up series through remarketing ads and email have turned this new leads into ideal customers because we focused on building relationships with them instead of "shoving" products and services down their throat.

5. Create Engaging Videos

And last but not the least was the medium we've used to communicate the client's messages, products and services.

When I've looked into their niche and campaign, there's no doubt that Video should be the number 1 content used.

We had our team create a storyline for videos that will be created for them. It was great that the client was able to provide actual videos of their products and services.

This helped make it more authentic and unique. Avoid using stock videos and stock photos at all costs. 

When creating engaging videos, it's really not about the level of production you bring to the video that makes it highly engaging and converting. It is the story and emotion in a video that helped "connect" their customers with their brand. 

If you're not using video in any of your marketing campaigns, you're definitely missing out.

Want us to implement these strategies for your eCommerce and online business?

You can definitely start implementing some or all of the strategies that I've shared with you today and start generating more sales for your eCommerce business, but it will definitely take you a lot of time to test & implement them yourselves. 

That can result in lost of time, money and opportunity while your competitor are getting ahead.

If you're interested in finding out how you could start working with us, click here to apply for a strategy session.

Our Facebook Advertising Marketing Services for eCommerce Businesses

Want to reach out to your ideal customers with Facebook Advertising?

Our proven framework on Facebook Marketing converts visitors into leads and clients. Click to learn more.

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Unsaturated Markets? How To Find Profitable Niche Ideas

Unsaturated Markets? How To Find Profitable Niche Ideas

If you ask most business owners and entrepreneurs who are their target customers, they usually respond with this...

"It's everyone who would need our products and services"...

You are probably here because you're looking for unsaturated markets and niche opportunities or maybe you'd like to know how to find profitable niche ideas like the next "cryptocurrency". Sorry no bitcoin and ethereum niches here 🙂

Though they have been one of the most profitable niches in 2017 until the latest nosedive of Bitcoin.

But honestly, the first step in finding your niche is by finding out who is your target customer.

And when researching for your ideal customer, it pays to be specialized in one area or topic than become generalized and target "everyone".

Think of it this way.

If you need specialized heart surgery, would you go to your family doctor or a cardiac surgeon for operation?

You'll choose the cardiac surgeon, right?

It's the same way when building your online business. You need to find a niche, become an authority in that niche and then that's how you carve your name in this industry.

I know it's easier said than done. But I've realized that there's a methodology for getting it done properly.

And it all starts with finding a profitable niche. If you've picked the wrong niche, then it will be an uphill battle for you and your business.​

Do you want to start your own online business?

Are you struggling with where and how to start your blog or online business?

What I’m about to share with you is what worked for me and my online businesses in the past few years and I'm hoping that you'll be able to take action and apply it to your online business.

​What is a Niche Market and Why it's Important?

By it's definition, a niche market is a small market segment, a part of a bigger "market".

An example of big market would be "weight loss" and within the "weight loss market" are smaller sub-niches like "weight loss by juicing", "weight loss by eating whole foods", etc.

​By targeting a "niche market", you'll be able to identify your "target customers" more easily.

You'll be able to create content that speaks to them and provide more "targeted products and services" that they need.

​Because if you're trying to be an "expert" in everything, then you'll most likely end up "diluting" your resources and time, to the point that people will just see you as a "jack of all trades" instead of an expert.

This is what I did for many years and it was a very costly mistake...

​Niche Market Ideas

You might think that all the good and "killer" niche ideas out there are taken.

​I thought so as well, but I was wrong.

​"Killer niches" and "new niches" emerges everytime.

​Here's a quick example. Just think of "wearable gadgets" like the Apple iWatch.

This niche didn't exist a few years ago. 

But as more and more people wanted to become mobile and still be "connected to the digital world", wearable gadgets become a reality (and a lucrative niche as well).

So, ​If you're starting an online business, where do you start? Where do you find a niche idea?

I would start with the BIG 4 Markets...

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    ​Money Market (Financial, Investment, Internet marketing, Real Estate, Consulting, Services, etc)
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    ​Health Market (Weight Loss, Supplements, Healthy Eating, Paleo, etc)
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    ​Relationship Market (Dating, Marriage, Retreats, Personal Development,etc)
  • check
    Career Market (Education, Profession, Careers, Professional Services, etc)

Pick one from these BIG markets based on your interest, passion, expertise and experience.

It's NOT a pre-requisite to pick a "niche" based on your passion.

But picking a niche that you're interested and passionate about will definitely HELP your online business in the long run.

How to Find a Niche Market (Step by Step)

​Here's a step-by-step process in helping me find niche market ideas.

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    ​I'll look at the Big Market (Choose from one of the BIG 4 Markets)
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    ​I'll look at a particular "Audience Segment" within this Big Market (groups of people)
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    ​I'll look at Competitors selling products and services to this "Audience segment"
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    I'll build my online business around the needs, desires, and wants of this "Audience Segment"

​Big Market - Choose from one of the 4 Big Markets

Let's dive into the details...

For this article, let's say I've chosen the Health market (one of the Big 4 markets).

Under the Health Market, I've chosen the "weight loss market".

​But the weight loss market is still huge.

Because under "weight loss" there are people who wants to lose weight by surgery, while others through diet and exercise, while others through gym memberships, etc.

​So I'll need to dive deeper and find a more specific "Audience Segment" or group of people.​ *An Audience Segment is simply a more targeted "Group of People" within a bigger market.

To help me define my "Audience Segment" I'll start with an Age Group and Gender Demographic.

Do I want to target a Male or Female Demographic?

Do I want to target​ Females between the ages of 35-55 years old?

Do I want to target a specific location? specific country?

Don't be tempted to target everyone. Because if you do that, your content and articles will be TOO generic that it won't appeal to ANYONE.​

After you've identified a particular "Audience Segment" it's now time to check if other competitors are already providing relevant products and services that addresses the needs of that segment.

If a competitor provides existing products and services to that Audience segment, that's a good sign.

​If a competitor is also running existing advertising campaigns to promote their products and services, that's a great sign as well.​

(Especially if it has been running for a few weeks or months, you can use these "spy tools" to know what ads are running for a long time.

Once we've identified our target "Audience Segment" and found out that competitors are actually offering (and advertising) products and services to this audience, you can now start building your online business to serve the needs of this Audience.​

​You'll probably have multiple "Audience segments" within your Niche.​

But start with one Audience Segment, then expand as you grow.​

​Now the next question, is where do you find your "Audience Segment"?

Where do you find pockets or groups of people that will be interested to purchase your products and services?​

They're everywhere. Think of "groups of people" congregating together "virtually" on a common topic or idea.

They'll be in forums. Which is why you'll find forums in almost every interest, passion, business, topic, hobby.

Just go to google.com and type in: [Your Keyword/Topic] + forum

and Google will give you list of forums that you could join and become a member of.

Contribute in this community, reach out, help others, and find out what they're biggest needs are. Solve those problems and that's how you start building a profitable blog.

Go to facebook and search for groups. Join these groups and like forums, become a contributor, regular commenter and that will help you get started.

The important thing here is to find out if this "group of people" are willing to buy the products and services that you'll be offering. That's another topic, which I'll discuss more later on.​

​Tools and Software

These tools (both Free and Paid) have helped me find profitable niches. The Paid tools are optional but powerful ways to help you identify the competition of your chosen niche.

Of course, if it's too competitive you can run the risk of never getting enough traction to launch your online business. If it's too small, you also run the risk of spending a lot of time and resources into something that just doesn't have the "volume" to become a viable long-term online business.

  • SEMRUSH (Read my full review of SEMRUSH) - this is a very powerful competitor research and keyword research tool. It can find out what keywords your competitors are bidding on and how long are they advertising for a particular keyword. 

    The longer they are advertising on a specific keyword, the theory is that it's probably giving them a positive ROI. 

    This will help you a LOT when it comes to which "niches" and "keywords to target" for your online business.
Fitness Marketing

Fitness Marketing

​Fitness Marketing Strategies - How to increase gym memberships (​​300+ new leads and counting)

​Are you a gym or health club owner?

​Did you know that the health fitness and gym club industry is now a huge $21.8 billion giant?

​Are you aware that more and more people are paying so much to exercise because of our increasing awareness to good and better health?

​There's no doubt that there's tons of opportunity here... but are you and your gym business missing out?

In the US alone, gym memberships rates are rising at more than 1 million per year, so what that means is that more and more people are signing up for health and fitness clubs in their local area.

So the real question here is, are they signing up at your gym?

If you're struggling to get new gym members and leads for your fitness studio that's about to change because in this case study, I'll share with you the exact strategies that we've used to attract over 269+ leads to a new gym in about a month that resulted in getting full class signups in the next few weeks.

Imagine opening up to your inbox daily and receiving instant notifications of "new gym member leads" every single day!

New Gym Member Leads!

And we did it without doing the crazy and expensive marketing strategies that the usual "Big fitness brands" are doing.

We didn't do any of the following:

  • Billboard advertising
  • TV and Radio advertising
  • Newspaper advertising
  • Celebrity marketing
  • and other forms of advertising that are traditionally used when launching a new gym or fitness studio.

It's not that these types of advertising don't work.

They do work, but they also require a lot of money. 

And we wanted to be efficient in advertising.

We wanted to be able to know where the leads are coming from and how can we optimize our advertising campaigns so that we could get a better return on ad spend (ROAS).

I immediately knew what type and platform of advertising they should be using...

The answer: Facebook marketing and advertising

Why Facebook Advertising?

​First, why Facebook?

Facebook has over 1 billion+ users. Chances are your "new leads" and "potential gym members" are using Facebook.

And they don't just use Facebook for browsing random stuff, according to a study by Nielsen, they spend an average of 35 minutes each day on Facebook.

If you want to get the attention of your target customers, there's no other social network right now that's best for that. 

And to prove that Facebook advertising is the way to go, we're sharing a case study on how we've helped one of our clients from getting over 269+ new leads for the grand opening of their gym in about a month.

​But before we continue with the case study, maybe you've tried Facebook advertising before and it didn't work.

Did you feel that you were just wasting away money on "boosting posts" and you aren't sure if it's generating new leads for you or not?

I totally understand your predicament.

And a lot of people (including myself before) have doubted Facebook's capability in acquiring new leads and customers... 

It's probably because you may think that on Facebook they are "not actively" searching for something unlike in the search engines where they are specifically searching for something "fitness gyms near me".

But fortunately, we got over our doubts and gave Facebook a good try.

We've realized that the reason most of our Facebook campaigns failed before is because we didn't have these two things:

1. We weren't tracking everything properly.
2. We weren't creating and building a sales funnel.

When we properly implemented Facebook Pixel tracking using Google Tag Manager we were tracking every step and action of our website visitors in our sales funnels.

A Facebook sales funnel is basically a systematic way to guide a new website visitor from Facebook user to a website visitor, to a new lead and then finally into becoming a new customer.

This happens because of the parts in a "sales funnel" that I'll be sharing in this case study.

Automating parts of your sales funnel allows you to focus on the most important aspects of your fitness business: taking care of your new and existing customers.

The strategies that I'm about to share with you are particularly designed for "fitness and gym owners" who would like to acquire new customers and leads, but it can also be applied to any type of local business.

So are you ready to dive deep into this case study?

Let's get started...

Facebook Advertising Results

Here are the results that we've run for this "fitness and gym" client...

  • 269+ new leads in about a month (Full name and phone details)
  • $762.39 CAD spend on Facebook Ads
  • Cost per acquisition (CPA) of new leads is between $2-$5
  • 80-85% of leads are female
  • Reach of one video content is over 17,642+ (and growing)

Step 1: Provide an offer your ideal customer can't refuse

If you want to launch an effective marketing campaign, it all starts with an offer.

What does your ideal customer want?

What value can you offer and provide them?

For gym and fitness businesses, the best offer that I've found and used are "Gym passes" or "Free Trials" for an X amount of days.

This gives your ideal customers an opportunity to experience what you have to offer.  

Step ​2: ​Build a Fitness marketing sales funnel

Almost 90% of the clients I've worked with sends their paid traffic (mostly from Facebook ads and Google Adwords) on their website's main category pages​.

And if you're sending it to your homepage, that is much worst. A homepage can contain a lot of distractions and that ​can deter a person from converting into a lead.

So, if you're paying for traffic, it should ALWAYS go to a landing page. 

A landing page helps convert more website visitors into leads because it is only focused on doing ONE thing (getting their name, email and phone number).

Here are the elements of a highly converting landing page:

  1. Logo
  2. Offer
  3. Hero Banner Image
  4. Video on landing page
  5. Geo location or address of your gym
  6. Customer testimonials
  7. Scarcity
  8. Countdown timer - Urgency

You can easily create these landing pages with landing page builders like Clickfunnels, Leadpages, Thrive Themes or Optimize Press.

I prefer to build them using Leadpages. If you don't have time to create them, we could create them for you, contact us if you're interested in learning more.

After they submit their contact details, they are now added to a mailing list (like Mailchimp, Drip, Aweber, etc) and the sales funnel process begins.

Gym Landing Page

Step 3: ​Start running Facebook ads

Once your offer is ready and your sales funnel built, it's now time to start launching and creating Facebook Ads.

Facebook advertising is a very powerful way to drive highly targeted people on your website because of it's "interest" targeting capabilities.

For gym and fitness owners, try to search for interests that are related to your competitor's brand names, gym memberships, associations, and the type of fitness training related to your gym.

When creating your Facebook ads, it's important that you match the landing page design and ad copy with your Facebook ads.

This is called matching the "ad scent" which helps with getting more subscribers from your campaigns.

Step ​4:​ Launch an Email marketing strategy

Acquiring the name, email and phone number of your ideal customer should be the beginning of your relationship with them, it doesn't end with the landing page. 

You need to be providing value and constantly communicate with your new leads to remain relevant to them and increase the chances that they'll actually attend your gym. 

You can then send automated emails within a few days and you can also send broadcast emails which are considered one time email messages.

Step ​5: ​Use Marketing Automation

Now here's one of the reason I love online marketing. I could automate almost 95% of this stuff.

You can automate SMS response using a subscription based service to notify them via SMS to claim your offer.

You can also automate emails sent based on their subscriber activity. Need a list of leads coming in daily via a spreadsheets?

You can do that with IFTTT or Zapier. There's virtually unlimited opportunities to automate your marketing needs.

Step ​6: ​Optimize your sales funnel for more leads

And the last part of our process is to look at the data and optimize from there. Are we getting more female or male subscribers? What age ranges are getting the most conversions?

Are they mostly converting on desktop device or mobile device? If you constantly test, analyze and optimize, you'll be able to improve your cost per clicks and cost per leads.

This way, you'll get more conversions (new leads) with almost the same amount of money you're spending on advertising.

​What's next?

Would you like to get started with a proven system on generating new members for your gym and fitness business? Don't have the time and expertise to build highly converting sales funnels and run Facebook ads?

We can do this ALL for you at a fraction of the time and cost if you do it yourself. You'll also save time, money and implement this strategy quickly.

We'll create the ENTIRE campaign and sales funnel for your business and manage it for you so that you could focus on what you love best: growing your gym and fitness business. If you're interested, click the button below to apply for a strategy session on growing your gym business.

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