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Top 10 Facebook Advertising Tips For Marketers in 2018

Top 10 Facebook Advertising Tips For Marketers in 2018

Top 10 Facebook Advertising Tips For Marketers

Top 10 Facebook Advertising Tips For Marketers

Ready to crush your Facebook Advertising goals in 2018?

With a staggering 1 billion active users on Instagram every single month, there's no denying that Facebook is considered as ONE of the top channels to advertise your products and services.

But have you tried Facebook advertising before and failed?

You're not alone.

A lot of the clients that I've worked with have usually suffered a negative ROI when it comes to advertising when compared to similar advertising campaigns like Google Adwords which is based on 'search intent'

Yet, you can't deny the millions of brands and businesses that are getting positive results from their advertising campaigns. 

What makes them successful and why do other advertisers fail?

I've done the research and handled several Facebook advertising campaigns myself, so you could say that I know a thing or two about Facebook Advertising.

And I've collected what I've learned and condensed it into the Top 10 Facebook Advertising tips and strategies you should be doing in 2018.

These tips are perfect for those people who would like to run Facebook Advertising campaigns on their own. 

But if you prefer to hire an expert on Facebook advertising, you can apply to work with us by visiting this link.

Let's dive right in. Here's the list of 10 tips for Facebook ads success:

Let's dive deeper into each section.


1. Campaign Objective

Use the guided campaign creation to pick a marketing objective for your campaigns.

Campaign Objective

Campaign Objective

One of the biggest reasons you’re probably not getting results from your Facebook campaigns is because you’re probably trying to “convert” people immediately and buy from you, when your target customer is NOT yet even aware of your brand.

It's like going to a stranger and "asking them for money". That would be one awkward moment and I'm sure that stranger would be running away from you as fast as they can.

Here's how the campaign objective can help you with that.

Start building “awareness” with your brand, products and services first...

Then ideally, turn them into leads with a FREE offer or a LOW investment product, build a positive relationship with them through a nurture series(email or drip messages via a chatbot).

And when your prospects are “ready to buy” you can start using Facebook’s Conversions campaign to close the “sale”.

PRO TIP: If you already have a Custom Audience of targeted users who are highly engaged with your brand(more on this later) use the “REACH” objective instead of the conversions objective.

You’ll be able to reach more people at a lower cost per impression


2. Pixels

There are 3 major advantages of using Facebook’s pixel on your website properties:

  • It helps you make sure that your ads are being shown to the right people
  • It helps you build custom audiences for highly targeted segments
  • It unlocks powerful features and benefits for leveraging Facebook's data

But implementing Facebook’s pixel by adding the “code or script” on your website is just the FIRST step.

If you want your Facebook Pixel to perform well, you need to season it with the right data.

You need to implement Facebook Events or use “Custom Events” to make the most out of this powerful analytics and tracking tool

Custom Events

Custom Events

There’s a technical implementation that needs to be done on your site to properly implement Facebook events (via Javascript).

It’s best to reach out to your developer to implement these “scripts” using Google Tag Manager or other methods.


3. Targeting and Audiences

This is probably the most important ingredient of a successful Facebook advertising campaign.

Choose the right targeting and you’ll be able to reach your ideal customers at a lower cost per impression.

Here’s how we prioritize our list of targeting.

● We start with a buyer’s audience first if we have them
● We create a lookalike of that buyer audience (when available)
● We build an engaged audience (from the lookalike audience)
● We create a lookalike of that engaged audience
● We create a lead audience
● We create a lookalike of that lead audience
● We target interests that matches our ideal customer’s interest
● We create a lookalike audience of that interest targeting bases on those that engaged with our content (video,links,comments, etc).


4. Geographic Targeting

Not a lot of people are running their campaigns with precise Geographic targeting.

And if you have a small budget per day (less than $20) it might not be advantageous to target an entire country or even a state!

Geographic or also known as Location targeting allows you to reach people on Facebook ads based on their EXACT location.

If you are running a brick-and-mortar business, it’s really important that you use “Radius targeting” within a few miles/kilometers from your actual location instead of entering cities or states.

You can also target by city, state and even ZIP/Postal codes!

Geographic and Radius Targeting

Geographic and Radius Targeting


5. Age and Gender

Another way to get the most out of your ads is to separate your campaigns initially with Age and Gender targeting.

Use Facebook Audience insights to find the top age and gender profile of your target audience.


Facebook Audience Insights

Then create separate multiple campaigns that targets your top AGE and GENDER demographics.

I usually start with 2 campaigns, one for the male audience and the other for the female audience.

By splitting your campaigns by Gender, you can create Copy, Ad messaging, colors and ad images that matches the majority of that gender profile.


6. Ad Budget

When it comes to Advertising budgets, there’s two approaches here:

● If you are gathering data, start with a higher daily budget
● If you want to optimize your pixels first, start with a lower daily budget

It really is a personal preference on how much should you spend to GET STARTED WITH on your advertising campaigns.

But for us, it’s important to turn $1 into $2 and we do this by constantly optimizing our funnel and advertising campaigns.

If you have a campaign that is constantly giving you the ROI that you want, why would you LIMIT the budget for that?

So here are some tips to make the most out of your advertising budgets.

  • 1
    Make sure that you are tracking your pixels and analytics correctly (Tip #2)
  • 2
    Start with at least $10 per day ($20 for most competitive industries)
  • 3
    Test between Lifetime and Daily budgets
  • 4
    Use Ad scheduling to turn off ads during non-converting hours(usually midnight to 6am), if you find that your daily budget is depleted quickly
  • 5
    Use Accelerated spend if you want to drive impressions quickly (testing)
  • 6
    Change your reporting columns to reflect the ROI of your ads
Optimization & Delivery

Optimization & Delivery


7. Ad Creatives

There is both an art and science in creating Facebook Ads.

But what’s most important is to create ads that will RESONATE with what your ideal customers wants.

And the only way to do that is to consistently run tests.

The worst mistake of any Facebook advertiser is they only use ONE or TWO creatives when running their ads.

On average we have about 10+ ads running for one campaign.

This way, our ideal leads and customers are NOT bombarded with the same ads over and over again.

With Facebook, there’s also tons of different ad creatives that you can use depending on the campaign objective and device targeted.

If you want to see how your ad creatives would look like, or you'd like them to be approved with a client first (if you're doing this for others), you can use Facebook's Creative Hub to create mockup designs.

Facebook's Creative Hub

Facebook's Creative Hub


8. Offer

This is another area where a lot of Facebook advertisers are getting confused.

The type of offer that you use in your Facebook advertising campaigns will reflect the type of lead that you’ll attract.

Create an offer that matches the awareness level of your ideal customers.

If they are NOT yet aware of your brand, offer them a FREE lead magnet in exchange of their contact information (email).

Some people also offer what’s called a TRIPWIRE offer or a low-cost offer for those who are still UNAWARE of their brand.

If they are already AWARE of your products and services, you can boost your conversions by offering bonuses and exclusive deals.

The VALUE or CONTENT of your offer is much MORE important than the MEDIUM of your offer.

But if you can use VIDEO as a medium for your offer, it will help boost conversions because it has a higher perceived value than most types of content.


9. Landing Pages

If you are driving paid traffic to your website without the use of dedicated landing pages, you’re probably wasting a lot of money

When you drive traffic to your website, you decrease your potential for more conversions because of the tons of distractions most websites have.

Here are just some of the distractions on a typical website:

● Social media links

● Unrelated articles

● Sidebar links that aren’t related to your offer

● Outbound links (links to third party websites)

But a landing page can boost your conversions when used properly because it focuses on just “ONE” goal: To convert your visitor.

There are numerous types of landing pages:

● Optin page or Squeeze pages
● Webinar Registration pages
● Thank you pages
● Sales pages
● Upsell pages
● And more…

Here are the tools that I use to build highly converting landing pages:
Clickfunnels - The top sales funnel and landing page builder
Leadpages - another contender when it comes to landing pages
Elementor PRO - When I want to create my own landing pages on my WordPress website, I'll be using this PREMIUM plugin alongside with Thrive Architect


10. Sales Funnel Strategy

And finally, the final piece of the puzzle: a Sales Funnels Strategy.

A sales funnel is basically the “sequence” of events a new visitor goes through to become a lead, then a customer, next into a valuable, and loyal fan to your brand.

And the first 9 tips all prepares for your sales funnel strategy.

A sales funnel allows you to semi-automate your marketing process and do most of the heavy lifting for you.

It allows you to turn lead-generation on demand and drive traffic to your funnel whenever you need a new lead or sale.

Much of the heavy-lifting when it comes to converting new leads into customers is done on the follow-up series & pre-selling series of your sales funnel.

Crafting copy that converts is a crucial skill that we excel at.

Here’s an example of a simple sales funnel: Lead Gen Funnel

Lead Gen Funnel

Lead Gen Funnel

Are you ready to try Facebook Ads again?

What do you think of this article? Have I convinced YOU to try Facebook Ads again? Or maybe I've given you some strategies and tips that YOU could implement now?

Let me know either way and would love to hear from you if you liked this topic.

If you're interested in Facebook Advertising and you think that YOU'RE BUSINESS could benefit from it, let's schedule a strategy session and I'll give you a ROAD MAP on how you could use Facebook Advertising to grow your business. Apply for a Strategy Session Here.

BTW, are you interested in a CHEATSHEET for Creating the Right CUSTOM AUDIENCES for your business? Let me know in the comments below and I'll notify you once it's available.

Talk soon!

How To Start a WordPress Blog In 2018 And Make Money Online While You Sleep (Passive Income Online)

How To Start a WordPress Blog In 2018 And Make Money Online While You Sleep (Passive Income Online)

Thinking of launching your own WordPress blog this year? Want to learn how to start a blog in 2018 from a PRO Blogger?

Or maybe you've started a blog before but then you abandoned your project? 

Or maybe, you've been wanting to REALLY launch it and get started but something is always holding you back from hitting that PUBLISH button…

Want to Get Started Right Away?

Find out what hosting I'm using for my own blogs. (It's not what you think)

I'm using A2Hosting

You need a Webhost that is practical and reliable to get your blog launched and available 24hours/day

If you're in ANY of the situations that I've mentioned, this article is for you.

I've been there. 

I know exactly how it feels. 

And my hope is that this will help you finally take ACTION because I'll be sharing with you things that I've done wrong and things that I (and others) have done successfully to build successful blogs.

But first, why should you listen to me? 

What makes me credible in sharing my expertise when it comes to building a blog.

Here's a short summary of my love-hate relationship with blogging:

2008-2009 – Built my first “online presence” with a FREE blogger.com account where I shared my “Nursing Lessons” to my students and to the online world. Stumbled on “SEO” accidentally and this is how I managed to get “free traffic” to my free blogs.

2010 – Tried to build my first self-hosted blog on the JOOMLA platform. Wrong move, it was clunky, ugly and didn't last long. 

2011 – Build my first WordPress blog on the weight loss niche – Didn't know what I was doing, bought a bunch of online courses, failed miserably. 

2012 – Bought TRAFFICSALAD domain, bought the .org version because I was thinking of building an “Organization” or Community, I was only able to buy the .org. It was a blog that I plan to use for showcasing my “digital marketing knowledge” through case studies. 

2013 – Launched my first hugely profitable “niche site” in the “juicing and smoothies” niche. Loved it, crushed 5 figures in 2013 and this niche site just kept on growing. 

2014 – Continued success for my “juicing and smoothies” blog, now earning over 4-5 figures per month in Google Adsense, Clickbank, Amazon Affiliates and promoting my own ebooks.

2015 – This Juicing and Smoothies site earned it's first 6 figures year. All is going well, then the SEO rankings changed for a major term and traffic dropped in September 2015. It was not able to recover that top rankings for that major keyword ever since. 

2016 – Launched another niche site in the “Paleo niche”. This niche site is now earning about $100-$300 per month as it only had less than 20 articles on the site. The juicing and smoothies sites traffic and rankings continues to decline. Start to research on other ways to drive traffic to my blogs, particularly Facebook Advertising.

2017 – Major shift in earning from my blogs, TRAFFICSALAD started attracting higher paying clients as much as $5,000+ per digital marketing project. Huge focus on authority, design and branding.

2018 – My goal for this year is to create another 6-7 figures income stream by teaching others how to avoid the failures I've done while building an online business and help them grow and scale online faster with the proven digital marketing strategies that I've learned. 

As a full disclosure, since 2010 up to the present (2018), I've been working as a Digital Marketing Professional (SEO, SEM and PPC specialist) in-house and for digital marketing agencies. So I've done my fair share and work in this industry. 

Blogging for me has started as a personal project and “side income”, but I've had so many failures along the way mostly because of two things

  1. 1. Lack of Focus
  2. 2. Chasing “Shiny Objects” all the time
  3.  

If you have more than one blog right now (or planning at launching more than one at a time), you're already lacking focus. 

Don't make the same mistake that I did. I thought launching “multiple blogs” all at the same time will help me “earn more money” faster. 

Big mistake. 

My website design suffered, my content writing is terrible, and I feel burned out. I'm also constantly anxious and feeling “overwhelmed” and I was because I was putting too many things on my shoulder.

Focus on “One Blog” and “One Niche” at a time if you want to be successful. 

Next, I guess I've fallen into the trap of chasing “shiny objects”. When I heard that building an ecommerce business was the “trend”, I started to dabble with it. Spent hundreds of dollars in Facebook Advertising, and failed. Then I'd jump on the next trend, Private label business, etc. 

Here's what I've learned about “Blogging” as a way to grow your side-income into a full-time business. 

Blogging is NOT a business strategy, it is a platform where you can launch your business.

Blogging is a way to get your message out there. 

To get your products and services in front of the people and businesses that you'd like to SERVE.

And that's where you SHOULD start.

So if you want to build a successful blog, you should start with IDENTIFYING your Goal. 

Here's a quick way to identify the goal for your blog. 

Do this right now and you'll thank me later that you did this exercise.

How To Identify The Goal For Your Blog

Here's a quick exercise for this task. Ask yourself the answers to these questions.

  • Who is it that you want to serve? (Who is your IDEAL audience and customer)
  • How can you help them? (What products and services are you/will you offer to them?)
  • What are the different ways that they can get your products and services (How are you going to provide them with the solutions to their problems)
  • How can they access your products and services? (Value exchange, they pay you in exchange of the value they get, more value can be more expensive)

Answer these questions and that's what I call the 4 Ultimate Goals in blogging. 

When you are clear on these goals, it is much easier to go into the details (the tech setup, the content, and even the products and services that you'll provide).

After you've downloaded and checked out this blueprint, let's jump to the tech details on how to actually launch your very first blog. 

I'm going to teach you the very exact strategies that I use every time I launch a blog for my own online business and whenever I launch a new blog for a client.

What's so special about the strategies that I'll be sharing with you is that it is SEO or search engine optimized which means it's designed to attract more free traffic from the search engines. 

This will enable your blog to receive free traffic organically, but this won't happen overnight but will be gradual as you create more articles and promote your site. 

Ok so let's dive right in.

How To Launch Your Very First Website: Starting a Blog in Less Than 60 Minutes and 30 Days Plan

12 Easy Steps to Follow

Step 1: Identify your 4 goals – Hopefully, you've finished this step

Step 2: Identify your blog type – Choose one that will best fit your needs, you can change this later but it's best to identify what type of blog you'll want to build

Step 3: Choose a topic keyword – Use this for branding and as the main keyword to include in your blog domain name

Step 4: Choose a domain name and WordPress hosting provider

Step 5: Install WordPress, Themes and Plugins

Step 6: Create Essential Pages (Legal, About and Contact Pages)

Step 7: Create your first content trifecta (review, beginner's guide, tips)

Step 8: Create your first lead magnet

Step 9: Create your first email series (from lead capture to your first customer)

Step 10: Create your first product

Step 11: Get your first sale online

Step 12: Rinse and repeat the process (Start again at Step 7)

This is my unique 12 step process in building a profitable blog.

Follow these exact steps and you'll have focus and clarity on what to do next. It's like building a puzzle, one piece at a time.

It won't make sense at first, but as you complete more steps, you'll be able to see the bigger picture more closely.

Let's dive right into the details:

Step 1: Identify your 4 Blogging Goals

Please don't skip this step. It's so simple yet this step is so crucial or else you'll attract all sorts of prospects and website visitors that are tire-kickers and freebie seekers. You'll want to attract those who will be genuinely attracted to your products and services. And that will happen when you specifically know who it is that you want to attract. Once you've identified your 4 goals, go to the next step.

Step 2: Identify your Blog Type

Choose one that will best fit your needs, you can change this later but it's best to identify what type of blog you'll want to build

Personal Blogs

You are the brand and the main author in this blog. This is an excellent choice if you plan to launch your own personal brand. Usually the domain you'll choose is your own name like these guys:

Chrisducker.com
Michaelhyatt.com
Marieforleo.com

Business Blogs

Usually this type of blog is used to promote your business online. You can be the main author in this blog or you can be anonymous if you want. What's important here is that the face of this blog is more about the business and what it provides.

Here are some of the biggest business blogs in the SEO/SEM industry

Searchenginejournal.com
Moz.com
Searchenginewatch.com

Niche Blogs

The main purpose of this type of blog is to provide tons of valuable information in a particular topic or niche. The goal of this blog is to become one of the premier sources of information about your niche online. Most niche blogs are monetized with promoting other people's products (called affiliate marketing) or monetized with serving ads on their site (Adsense).

This is one of my top favorite types of blogs to create. Once I've built them up and start generating free traffic from the search engines, they can become a great source of passive income.

Here are some examples of Nicheblogs

Paleomint.com – My Paleo blog
Juicingdietworks.com – My health niche site
Healthambition.com – a Health niche site
Wellnessmama.com – another health niche site

Ecommerce Blogs

If you want to sell physical products on your website, you'll probably want to create an ecommerce type of blog so that you could take orders and fulfill them on your website.

But what's important here is that you have a blog that provides tons of free information for your targeted niche. Then when they're interested to purchase the product that you've mentioned, they can purchase it on your website.

For a full ecommerce experience, I don't recommend going with WordPress + Woocommerce because of potential downtime, bugs and developer issues. An ecommerce website is better hosted in a dedicated ecommerce platform like Shopify.

While Shopify setup is beyond the scope of this article, you can get a free trial of Shopify here.

Hybrid Blogs 

My favorite type of blog right now. 

A hybrid blog is a combination of two or more types of blogs that I've mentioned before. The advantage of this type of blog is that you can be flexible at how you can monetize your website. 

With the Hybrid approach, you're website can look professional and business-savvy, while still providing tons of opportunities of monetization just like in a niche blog.

This site, TRAFFICSALAD.org is an example of a Hybrid blog. It is being monetized as a niche site (with tons of articles that provides tons of value) while also being used as a business blog for my digital marketing services. 

There you have it, the 5 Types of Blogs that you can create in 2018.

Step 3: Choose a Topic Keyword

Once you've chosen the type of blog that you would like, it's now time to find out what the MAIN topic of your blog would be. 

Pick a general and main topic for your blog. 

I usually use the main topic keyword as part of the domain name so that it would be more relevant to my readers and the search engines.

Step 4: Choose a domain name and WordPress hosting provider

This process used to be very technical, but nowadays it's very easy to buy your own domain name and have the WordPress hosting provider install or create your very first WordPress blog.

I use A2Hosting as my website hosting provider and have been very happy with it.

Step 5: Install WordPress, Themes and Plugins

Congratulations! If you've chosen a domain and you've bought hosting (A2hosting is the currently the most practical solution that I've found right now and it's performance is great. It is also very easy to use. This is what I use for this site right now), you now have a newly launched WordPress blog.

But your journey doesn't stop there, in fact it's just a start. And the next step is to install WordPress Themes which would change how your site looks and feels (super important as design can positively or negatively impact the first impression of a new visitor on your website).

I currently use Elementor PRO, Divi Themes, and Thrive Themes on my own websites and client websites. 

Read my tutorial and review of each WordPress theme to help you decide what's best for your needs.

#1 Pick in 2018 (overall WYSIWYG builder) – Elementor PRO 
#1 Pick in 2018 (overall Design Templates) – Divi Themes
#1 Pick in 2018 (overall WP Themes + Plugins) – Thrive Architect by Thrive Themes

Step 6: Create Essential Pages (Legal, About and Contact Pages)

The next step after you've installed WordPress is to add the Mandatory pages that's very important when running a blog. You should at least have the following pages:

About us Page
Privacy Policy Page
Terms of Use Page
Contact Us Page

You can should specifically setup the correct legal pages that's needed for your particular blog or business especially now that there are more stringent rules on online privacy like GDPR, CAN-SPAM Laws, etc.

Step 7: Create your first content trifecta (review, beginner's guide, tips)

So now that you've launched your blog, you're probably wondering, what's the topic that you should write about.

After years of trial and error, I've figured out what works best in terms of monetization and building content.

I call it my content “Trifecta”.

This is a unique way of grouping articles that are kinda related to one another and that can be used to provide more value to your readers whether they are in the beginner or advanced stage of the customer buying cycle.

My Content Trifecta technique has 3 stages:

Stage 1: The Beginner Stage

In this stage, the content that you'll write are mostly for people who are starting about the topic that you want to talk about.

The aim of this article at this stage is to simply inform someone who is at the beginner level a general and high-level overview of what your topic is all about.

The article at this stage is “seldom” monetized. The main goal of your article is to provide tons of value. So don't hold anything back and give as much value as you can.

This is a great way to boost your authority in the eyes of your readers.

Some of the best examples for this content would be How-To Articles, Beginner's Guides, Top Tips, and Listicles (Top 100 List of…)

Here are just a few examples for Stage 1 Type of Articles

How to Use SEMRUSH for SEO
Beginner's Guide To Online Marketing by Quicksprout
Paleo Diet Food List by PaleoMint

Stage 2: The Consideration Stage

At this stage, the type of content that you'll include should start to help people with getting their problems solved. The first stage helped them gather the BIG picture that they need to know about the particular topic. The first stage article prepares them for this next stage.

During this stage, you can start “selling” your product or solution in a subtle way. Here's the types of articles that you'll commonly find at this stage:

5 Bestselling Slow Cookers
Top 5 Landing Page Builders (pending)
Top Paleo Cookbooks in 2018

The important thing to know about the articles on this stage is that people are already AWARE of their problem and now they are looking for a solution for their needs.

But they don't know the PARTICULAR solution yet which is why this type of article is very powerful because you become the TRUSTED authority as you compare the PROS and CONS of EACH Solution and let them decide of what's the best for them.

IMPORTANT: I want you to understand the importance of these levels in the CONTENT Trifecta if you want to build a 6-figure blogging business. Tons of niche sites have achieved multi 5-to-6 figures online because of these exact strategies.

Stage 3: The Conversion Stage

Now the next stage is where you can be aggressive in “selling” your products or services. It's because people who are reading this type of content are already “ready or almost ready to buy”, they just needed the extra nudge.

Here are some examples of the types of articles that you'll find in the conversion stage:

Thrive Themes Review
Elementor PRO Review
Leadpages Review

PRO Tip: In order to boost your sales and conversions at this stage, you can ADD incentives or bonuses that will complement their purchase.

Step 8: Create your first lead magnet

If you are not building your email list, then you're probably leaving a lot of money on the table. This is my BIGGEST mistake and the reason I didn't do it before was I was only focusing on the front-end sale on my website. If you want to build an audience then you need to start building an email list.

A lead magnet is an ethical bribe that you give to your readers in exchange of their contact information.

The type of lead magnet you give is important because it pre-frames the readers mind. Consider the following lead magnets:

One lead magnet is an ebook that's 100 pages of information about “generic” blogging.

While the other lead magnet is a one-page blueprint or map of how a profitable blog works.

Which lead magnet do you think is more valuable and easier consumed by your target reader? The one-page blueprint of course.

You should consider a lead magnet that is easy to consume, yet can provide tons of value. This is how you build your email list and provide tons of value up front.

Here are the top formats that I use and recommend as Lead magnets:

Cheatsheets
One-Page Blueprints or Mindmaps
One-Page Checklist
Downloadable and Printable Templates

Step 9: Create your first email series (from lead capture to your first customer) 

Once they've entered their email address (or subscribed to your messenger bot) in exchange of the lead magnet that you are offering, it's now time to send them your first email series.

For starters, I recommend that you send them what's called a “Welcome series”. This sets the stage of what they could expect from you. Since email marketing has changed dramatically over the last few years, I recommend that you split test everything and find out what works best for your industry.

Some people recommend sending an email daily, some people a few days a week, while some only send emails a few times a year.

If you need help creating an email series as well as other copywriting materials to sell your products and services, you can use FUNNELSCRIPTS.

I use these types of services to help me create sales pages, webinar scripts, email series, product offers and more. Check out Funnelscripts here.

Step 10: Create your first product

Now that you're starting to build your email list, it's also a great time to create your very first product. You should create a product that your target audience wants.
 
So if you've built your email list, you can specifically ask them what they want. And offer that to them. This is what's called creating a minimum viable product.
 
It's a great way to VALIDATE your idea and product first before you even create it. This way you'll be able to create a product or service that people wants to buy and purchase.
 
For starting out as your first product, you can create a simple document out of Google Docs and save it as a PDF.
 
Don't go with anything fancy for your first product. What's important is the content and the value that your content or product provides. 
 
Focus on the TRANSFORMATION that your product provides for your customer.

Step 11: Get your first sale online

Now that you've created your first product, you'll need to create a payment link that people can use to purchase what you have to offer.
 
While having a payment link from Paypal works (in a way), it's not the best way to sell something online.
 
If you're really just starting out, you can use an Online Cart like Gumroad to sell your digital products and services.
 
But in the long term, I recommend that you get an online shopping platform that can take Credit Card orders online or Paypal orders. This way, you'll be able to give your customers multiple options to purchase your product online.
 
You don't need to handle PCI compliance and security issues with taking orders because these platforms handle it for you.
 
What I use for my own site is a cart platform called THRIVECART. It provides everything that I need to sell my products and services.
 
It also integrates into my email marketing system so that I could communicate with my buyers through email and it also handles the checkout page, sales tax computation (depending on where you are located), tracking scripts and integration into my membership website.
 
If you are thinking of selling your products and services through your website, I highly recommend that you checkout THRIVECART.

Step 12: Rinse and repeat the proccess (Go back to Step 7)

Congratulations! If you've accomplished the other steps above just rinse and repeat this process starting back from Step 7.
 
By the time you've written about 5-10 topics, you'll start gaining traction from the search engines. And once you start getting free traffic, you'll be able to start to see those sales and leads coming in!
 
I know these steps sounds very simple, but you can get confused and lost along the way! I know I have because of the 2 mistakes I've mentioned above. Don't make the same mistakes that I did. And if you follow these 12 steps when starting a blog, I'm sure you'll be on your way to blogging success!
 
What do you think of these 12 steps? Do you think I've missed a step? Let me know in the comments below or contact me if you have any questions.
Top 5 Lead Generation Tools in Marketing Today

Top 5 Lead Generation Tools in Marketing Today

Struggling to get new leads for your business? Read this…

Businesses need streams of targeted leads to be successful. Generating leads is far from easy. This is why 63% of marketers said generating traffic and leads are their top challenges.

One of the reasons why it is difficult to generate quality leads is not using the right tools.

Most marketers are using archaic tools that do not work anymore. Using the right lead generation tools will make you work smarter and not harder.

If you want to continuously generate unending streams of leads for your business, you need to use the right tools.

Luckily for you, that is exactly what you will learn in this article. You will learn about the top five (5) lead generation tools in marketing today.

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Let's get started…

1. Landing Page

The landing page is a very important part of a lead generation strategy

It is a standalone page on your website where you can direct visitors to convert them into leads and paying customers.

The average conversion rate of a landing page is between 1 and 3 percent.

However, with a good landing page, you can increase your conversion rate by 134% or even more.

How? You may ask.

Simple! Follow the steps below:

a. Engage users

A landing page that engages users convert best. Use videos, interactive content, quizzes, games, e.t.c to engage users on your landing page. Adding videos to your landing page will increase its conversion by 80%. Interactive content that involves questions and answers before users fill the opt-in form is also very effective. Engaging your users on the landing page reduces your bouncing rate. It helps them to bond more with your brand story.

b. Call to action:

The call to action is also an important element on the landing page. It should be simple, clear and clickable. The color should blend with the background of your landing page. It should have a moderate size – not too long or too short. The message on it should be enticing and inviting, prominently displayed where users can see it.

c. Images

A popular quote said, “A picture is worth a thousand words”. Landing pages with images are engaging. This is because humans respond to images faster than texts. A research by Hubspot revealed that 10% of people remember what they hear, 20% remember what they read, but 80% of people remember what they see and do.

d. The form

The landing page form should be short and simple. Short form landing pages are known to convert more according to a research by Marketingexperiments.com.

A good example of a landing that fulfills most of the criteria above is that of Shopify. Find the landing page below:

It is simple, inviting and enticing!

2. Webinar

Webinar is an oldie but goodie strategy of generating leads. It is known for its
effectiveness in generating high-quality leads. This is why 62% of the businesses
surveyed in a research study revealed that they chose webinars as one of the best ways to generate engaging leads.

There are different types of webinar, such as the Question & answer webinar, Master-class webinar or Demo webinar, Educational webinar, Workshop webinar etc. All you need do is to choose the one that is relevant to your business, product or services.

Preparing for your Webinar

In preparing for a webinar that will help you to generate leads, you have to know your audience and their problems. The content of the webinar should educate them and give them actionable solutions.

Webinar platforms

Once you decide on the problem you want to solve for your audience, the next thing is to select the appropriate platform to deliver it. There are different types of platforms such as Gotowebinar, Zoom, Meetingburner, Webinarjam, EasyWebinar etc.

Choose the most appropriate one for your webinar and prepare your presentation. The presentation should have an attention-grabbing headline and introduction.

It should contain actionable content that shows your audience how to solve their problem.

Promote the webinar

When you are done with that, the next thing to do is to promote your webinar to your existing audience through the email list. You can share it on your blog and social media channels.

Promoting it will help you to generate awareness for it.

Present the webinar

Present your webinar, add a strong call to action and follow up your audience quickly.

Update your landing page afterward and give the webinar recording out for free so that you can still collect more prospect email addresses. This will help your webinar to keep converting traffic to leads long after the webinar has ended.

Below is an example of webinars from Kissmetrics. They generated tremendous results in terms of visitors, leads and sales. From inception until 2015, they created 77 webinars, got 518,399 visitors, 155,386 registered to participate, 74,438 attended and 16,394 turned into leads.

That is a lot of leads from just 77 webinars.

3. Email marketing

Email marketing is an effective and inexpensive lead generation tool. A survey reported that 94% of all online adults use email, 91% of consumers check their email daily and 66% of consumers have made a purchase online as a result of an email marketing message.

Email marketing has a high ROI. In fact, with email marketing, you can get an ROI of
4300 percent

However, not all kinds of email marketing generate leads. For you to generate quality leads from it, the email must:
 
a. Have an attractive subject line. The subject is the first thing your readers see. So,
it must be enticing and inviting, drawing them to read the content of the mail.

b. Include a clear and simple call to action. Make sure the call to action is clear and
easy to understand. This can be a call to read more content on the website, download resources, free trail etc.

c. Optimized for mobile. A lot of people check their emails on their mobile devices.

d. Be sent at the right time. There is the right and wrong timing for sending emails.
For instance, for businesses that serve other businesses (b2b), the best days to send
marketing emails are Tuesdays and Thursdays.

4. Content Marketing

Content marketing is another tool you can use to generate massive leads for your
business. It is a cheap lead generation tool. It costs 62% less than traditional marketing and it generates three times as many leads. This is why 89% of b2b marketers are using content marketing.

There are several content marketing strategies you can use to generate leads for your business. They include:

a. Interactive content

Interactive content is becoming very effective. This is because users are tired of static content. The attention span of humans is reducing every day. Few people have time to read long blog posts or white paper.

Using interactive content keeps the audience engaged for a long time. Examples of
interactive content include quizzes, questions and answers, calculators, games etc. All you need is to add it to your content. Entice them to engage with it and when they do collect their emails before you display the result of the quiz, questions, game or calculator.

b. Gated content

There is a need for you to create different kinds of content for your web users to
consume. Don't create only readable content, vary it by creating visual resources such as videos and presentations. They are engaging and will keep your audience long on your website. To turn this into lead generation machine, use gated content strategy. You can gate the videos and presentations to allow you collect prospect's email address
before they view the content.

c. Use webinars

You can generate lots of leads by engaging directly with your audience through
webinars. A research carried out by Content Marketing Institute revealed that 64% of b2b marketers said that webinars are effective. It is a great lead magnet for your
business.

5. Facebook Lead ads

Facebook lead ads is a lead generation tool that can help you to generate leads
continuously. You can use it to promote your products or services and also boost brand awareness. With it, you can collect leads from both desktop and mobile devices.

Below is a sample Facebook leads from Leadsbridge.

Collecting leads from Facebook lead ads involves three processes – Prospects sees the ad, they click on the call to action, a pre-populated form appears that already contains their details from their Facebook account.

They can then click on submit.

Leads acquired through Facebook ads are of high quality as they are made up of people who are interested in your product or service.

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Conclusion

Above are the top five lead generation tools you need to start using for your business. You can generate unending streams of leads using them.

Are there other lead generation tools you are using for your business? Share with us in the comments section below.

Stefan Des
CEO and co-founder at Leadsbridge. A suite of automation tools for Facebook Advertisers. 

Social Advertising and Marketing Automation Enthusiast

Follow him on Twitter, Facebook, and LinkedIn

SEO Case Study – How To Rank Your Site To The Top of Search Results

SEO Case Study – How To Rank Your Site To The Top of Search Results

It was around April or maybe May of 2013.

A friend of mine asked me if I could “still” rank websites to the top of the search results even after the recent Google Panda and Penguin updates (if you don't know these terms, they are the recent search engine algorithm updates that wiped out a lot of SEO traffic for small businesses and website owners)

And my answer was this blog.

I told him that I'll rank this new blog within a couple of months for highly competitive terms. 

Terms that would result in revenue and sales (affiliate commissions).

Then I ranked this “new blog” within a few months, after that sales started pouring in. It didn't take long before I sold over 5 figures each for the top 3 products I've promoted on this site.

So the quick answer to my friend if he'd asked me today is YES.

We could still rank (and continuously ranking) websites to the top of Google, Yahoo, and Bing. And that's mainly because we are quick to adapt to changes in the algorithm, while still focusing on the search engine's main concerns: a user and search experience that matches the search intent.

And I'd like to share what we did to get to the top of the search results for several keywords on the blogs we've handled. We follow a unique system and process (that we've developed internally) that increases our organic traffic in a predictable and consistent manner.

We call this process our : SCORE™ SEO framework.

1. First, we looked at the site structure and architecture of the website. Are there lots of 404 errors on the website? Are there broken links? Does it load quickly? Does the site architecture make sense?

Can the Search engines crawl the website? We ask and identify several key website issues then create a plan to resolve them in a timely manner.

2. Next, we create the good foundation for SEO: Content. Without content it's nearly impossible to rank for a keyword because if it's not in the index of the search engines, then there's no way that it would rank.

Content doesn't necessarily mean that it's only text and words. Now, content can also be audio, images (infographics) and video. 

3. Once our content is created and published, it's now time to reach out to other people who might be interested in your content ideas. If they responded positively, then an invitation to build relationships is extended. 

This process definitely involves a lot of time, but the dividends and payoff is huge.

4. Next is to continue tracking the rankings of the website for the terms we've optimize them for. 

5. And finally, it's time to reevaluate everything and do more of what works and less of what doesn't.

What's the next step?

I strongly urge that you run a FREE SEO Audit on your website using our tool. Click here to get started.

eCommerce Marketing Tips – Top Strategies To Level-Up Your Online Sales

eCommerce Marketing Tips – Top Strategies To Level-Up Your Online Sales

The online world is changing an an extremely fast rate. Online eCommerce sales are expected to jump 3x from $1.86 trillion to $4.48 trillion US dollars in 2021.

While most people are still shopping and purchasing online via their Desktop PCs, mobile devices like your smartphones are catching up quickly.

Is your online business fully optimized to take advantage of these changes? Your site should not only be able to process online orders, but it should be a well-oiled sales machine.

Before they reached out to us, they faced numerous problems with their site.

1. They didn't have enough traffic to their website. – They know that they are getting visitors to their website, but there's not enough amount of leads coming through their sales funnel and completing their purchase online.

2. They didn't know if their advertising campaign is working or not. – They are running Facebook advertising, but after “boosting” several posts and working with other freelancers and agencies, they didn't know if any of the efforts that they are doing are resulting into any measurable results. 

3. They want more visitors to convert into buyers on their website. – A huge percentage of people who are visiting their website are just bouncing and not converting into a lead or sale. They wanted more of these visitors to turn into lead then into a customer.

In this article, I'll share with you a case study on how we've been able to get more sales for an eCommerce client.

We were also able to increase the ROI of their advertising campaigns because of the 5 strategies that I'll be sharing with you today and how you can replicate the same strategies on your eCommerce business.

Are you ready? Let's get started then.

1. Start Tracking Everything Properly

About 90-95% of the campaigns and website's I've worked with had the same problem. They ALL have basic tracking tasks like adding Google Analytics and the Facebook Pixel on their website but that's it. 

Google Tag Manager

That's what most eCommerce website owners do.

But in order to know and improve your marketing campaigns you need to be tracking everything properly. 

Have you setup your goals? Have you added your filters? Have you setup Enhanced eCommerce tracking?

Are you using Google Tag Manager?

Are you tracking events, video views, scroll tracking?

When we've fixed their tracking scripts to start tracking everything, we know that we can start making better and informed decisions because now we can see the entire picture.

Something that is virtually impossible if you haven't setup your tracking codes and analytics properly.

2. Create a funnel

Most people send their paid traffic direct to their product pages and worst, their home pages. That's just a waste of money, because these types of pages are not “funnels”. 

Sales Funnel

A sales funnel is a specific set of pages that's designed to turn your website visitors into leads, then into customers and finally into loyal and true fans of your brand.

We created a simple lead-generation then sales conversion funnel to turn NEW visitor into ideal leads, then into their customers. 

This strategy has allowed them to lower their cost per acquisition (how much they are spending to acquire a customer) and to improve the engagement on their campaigns.

3. Cart Recovery Strategies

According to the Baymard Institute, the average cart abandonment rate is 69.23% which means that almost 7 out of 10 people will not complete their online purchase even if they've added an item on their cart.

Cart Recovery

What we did for this client was simple. We setup a cart recovery campaign that will “send a reminder email” 6 hours after they've abandoned their cart.

We've also created a remarketing strategy and campaign that “reminded” people that they've let an “item on their cart” and if they would continue completing the purchase we'll provide them with a higher discount or coupon.

4. Use Facebook Advertising to Drive Traffic

Most online businesses are struggling because they don't have enough traffic to their website. And this is because they are either waiting for traffic to come (blogging, content marketing, etc), or they are using “free and inconsistent” traffic sources like SEO and social media.

But that's not the only source of high-quality traffic. In fact, if you're starting out, this is one of the best ways to drive highly targeted traffic to your websites: Facebook Advertising.

For this client, I immediately knew that Facebook Advertising is their number 1 source of high quality leads because I've seen some of their “competitors” leverage Facebook.

Luckily for them, we've created the proper targeting and Facebook ads to attract their ideal customers into their sales funnels.

Then our follow-up series through remarketing ads and email have turned this new leads into ideal customers because we focused on building relationships with them instead of “shoving” products and services down their throat.

5. Create Engaging Videos

And last but not the least was the medium we've used to communicate the client's messages, products and services.

When I've looked into their niche and campaign, there's no doubt that Video should be the number 1 content used.

We had our team create a storyline for videos that will be created for them. It was great that the client was able to provide actual videos of their products and services.

This helped make it more authentic and unique. Avoid using stock videos and stock photos at all costs. 

When creating engaging videos, it's really not about the level of production you bring to the video that makes it highly engaging and converting. It is the story and emotion in a video that helped “connect” their customers with their brand. 

If you're not using video in any of your marketing campaigns, you're definitely missing out.

Want us to implement these strategies for your eCommerce and online business?

You can definitely start implementing some or all of the strategies that I've shared with you today and start generating more sales for your eCommerce business, but it will definitely take you a lot of time to test & implement them yourselves. 

That can result in lost of time, money and opportunity while your competitor are getting ahead.

If you're interested in finding out how you could start working with us, click here to apply for a strategy session.

Our Facebook Advertising Marketing Services for eCommerce Businesses

Want to reach out to your ideal customers with Facebook Advertising?

Our proven framework on Facebook Marketing converts visitors into leads and clients. Click to learn more.

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How To Find Profitable Niche Keyword Ideas and Untapped Niche Markets

How To Find Profitable Niche Keyword Ideas and Untapped Niche Markets

If you ask most business owners and entrepreneurs who are their target customers, they usually respond with this…

“It's everyone who would need our products and services”…

You are probably here because you're looking for unsaturated markets and niche opportunities or maybe you'd like to know how to find profitable niche ideas like the next “cryptocurrency”. Sorry no bitcoin and ethereum niches here 🙂

Though they have been one of the most profitable niches in 2017 until the latest nosedive of Bitcoin.

But honestly, the first step in finding your niche is by finding out who is your target customer.

And when researching for your ideal customer, it pays to be specialized in one area or topic than become generalized and target “everyone”.

Think of it this way.

If you need specialized heart surgery, would you go to your family doctor or a cardiac surgeon for operation?

You'll choose the cardiac surgeon, right?

It's the same way when building your online business. You need to find a niche, become an authority in that niche and then that's how you carve your name in this industry.

I know it's easier said than done. But I've realized that there's a methodology for getting it done properly.

And it all starts with finding a profitable niche. If you've picked the wrong niche, then it will be an uphill battle for you and your business.​

Do you want to start your own online business?

Are you struggling with where and how to start your blog or online business?

What I’m about to share with you is what worked for me and my online businesses in the past few years and I'm hoping that you'll be able to take action and apply it to your online business.

​What is a Niche Market and Why it's Important?

By it's definition, a niche market is a small market segment, a part of a bigger “market”.

An example of big market would be “weight loss” and within the “weight loss market” are smaller sub-niches like “weight loss by juicing”, “weight loss by eating whole foods”, etc.

​By targeting a “niche market”, you'll be able to identify your “target customers” more easily.

You'll be able to create content that speaks to them and provide more “targeted products and services” that they need.

​Because if you're trying to be an “expert” in everything, then you'll most likely end up “diluting” your resources and time, to the point that people will just see you as a “jack of all trades” instead of an expert.

This is what I did for many years and it was a very costly mistake…

​Niche Market Ideas

You might think that all the good and “killer” niche ideas out there are taken.

​I thought so as well, but I was wrong.

​”Killer niches” and “new niches” emerges everytime.

​Here's a quick example. Just think of “wearable gadgets” like the Apple iWatch.

This niche didn't exist a few years ago. 

But as more and more people wanted to become mobile and still be “connected to the digital world”, wearable gadgets become a reality (and a lucrative niche as well).

So, ​If you're starting an online business, where do you start? Where do you find a niche idea?

I would start with the BIG 4 Markets…

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    ​Money Market (Financial, Investment, Internet marketing, Real Estate, Consulting, Services, etc)

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    ​Health Market (Weight Loss, Supplements, Healthy Eating, Paleo, etc)

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    ​Relationship Market (Dating, Marriage, Retreats, Personal Development,etc)

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    Career Market (Education, Profession, Careers, Professional Services, etc)

Pick one from these BIG markets based on your interest, passion, expertise and experience.

It's NOT a pre-requisite to pick a “niche” based on your passion.

But picking a niche that you're interested and passionate about will definitely HELP your online business in the long run.

How to Find a Niche Market (Step by Step)

​Here's a step-by-step process in helping me find niche market ideas.

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    ​I'll look at the Big Market (Choose from one of the BIG 4 Markets)

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    ​I'll look at a particular “Audience Segment” within this Big Market (groups of people)

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    ​I'll look at Competitors selling products and services to this “Audience segment”

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    I'll build my online business around the needs, desires, and wants of this “Audience Segment”

​Big Market – Choose from one of the 4 Big Markets

Let's dive into the details…

For this article, let's say I've chosen the Health market (one of the Big 4 markets).

Under the Health Market, I've chosen the “weight loss market”.

​But the weight loss market is still huge.

Because under “weight loss” there are people who wants to lose weight by surgery, while others through diet and exercise, while others through gym memberships, etc.

​So I'll need to dive deeper and find a more specific “Audience Segment” or group of people.​ *An Audience Segment is simply a more targeted “Group of People” within a bigger market.

To help me define my “Audience Segment” I'll start with an Age Group and Gender Demographic.

Do I want to target a Male or Female Demographic?

Do I want to target​ Females between the ages of 35-55 years old?

Do I want to target a specific location? specific country?

Don't be tempted to target everyone. Because if you do that, your content and articles will be TOO generic that it won't appeal to ANYONE.​

After you've identified a particular “Audience Segment” it's now time to check if other competitors are already providing relevant products and services that addresses the needs of that segment.

If a competitor provides existing products and services to that Audience segment, that's a good sign.

​If a competitor is also running existing advertising campaigns to promote their products and services, that's a great sign as well.​

(Especially if it has been running for a few weeks or months, you can use these “spy tools” to know what ads are running for a long time.

Once we've identified our target “Audience Segment” and found out that competitors are actually offering (and advertising) products and services to this audience, you can now start building your online business to serve the needs of this Audience.​

​You'll probably have multiple “Audience segments” within your Niche.​

But start with one Audience Segment, then expand as you grow.​

​Now the next question, is where do you find your “Audience Segment”?

Where do you find pockets or groups of people that will be interested to purchase your products and services?​

They're everywhere. Think of “groups of people” congregating together “virtually” on a common topic or idea.

They'll be in forums. Which is why you'll find forums in almost every interest, passion, business, topic, hobby.

Just go to google.com and type in: [Your Keyword/Topic] + forum

and Google will give you list of forums that you could join and become a member of.

Contribute in this community, reach out, help others, and find out what they're biggest needs are. Solve those problems and that's how you start building a profitable blog.

Go to facebook and search for groups. Join these groups and like forums, become a contributor, regular commenter and that will help you get started.

The important thing here is to find out if this “group of people” are willing to buy the products and services that you'll be offering. That's another topic, which I'll discuss more later on.​

​Tools and Software

These tools (both Free and Paid) have helped me find profitable niches. The Paid tools are optional but powerful ways to help you identify the competition of your chosen niche.

Of course, if it's too competitive you can run the risk of never getting enough traction to launch your online business. If it's too small, you also run the risk of spending a lot of time and resources into something that just doesn't have the “volume” to become a viable long-term online business.

  • SEMRUSH (Read my full review of SEMRUSH) – this is a very powerful competitor research and keyword research tool. It can find out what keywords your competitors are bidding on and how long are they advertising for a particular keyword. 

    The longer they are advertising on a specific keyword, the theory is that it's probably giving them a positive ROI. 

    This will help you a LOT when it comes to which “niches” and “keywords to target” for your online business.