Sales funnels are an essential part of every online business. More and more companies are using them to attract and engage consumers and generate leads.
But the market is crowded with different options and you need to choose the best fit for your business. This blog investigates some of the best sales funnel builders on the market and reveals my top picks.
I've put together a HUGE resource of the best sales funnel builders, on this page you'll find the top resources to help you build your own.
Want to know the TOP 3 sales funnel builders for 2021?
Here's what I think that's best overall, best for WordPress users and best for those looking for a LIFETIME deal.
- All in one marketing automation tool
- 31 Done for You Campaigns
- Powerful Marketing Automation
- Unlimited Emails & Hosting (Silver+)
- Calendar, Integration, Helpdesk, etc
- $1 Trial Only for 14-30 days
- WordPress Based Funnel Builder
- NEW Funnel Stats Available
- Tons of Gorgeous Funnels
- Works with any other WP Themes
- Uses Optimize Press 3 Interface
- Lots of Integrations
Who am I?
I've written in-depth reviews of dozens of internet marketing tools – and this is my latest guide for those looking for the best solution that would fit your needs.
My name is Ryan Cruz, and I've been a digital marketer since 2010, working for local businesses and small businesses here in North America.
You would have found this article by searching on Google or in social media.
Nevertheless, 99% of the time, I've tried these sales funnel platforms with my own paypal funds and credit card – which helped me test, use, and identify the full scope of these sales funnel softwares.
There's no denying that with the recent Pandemic, our world has changed and having an online presence is now more important than ever.
A 2015 Google study showed that 89% of B2B researches used the internet, and 81% of B2C shoppers did the same.
Just look at this article where Salesforce did a survey that almost 79% of leads never converted into sales, that's because it didn't have a working sales funnel.
Picking the right sales funnel builder is as important as with picking the right marketing campaign, copy and offer for building your online business.
Here are the top Sales Funnel Builders I recommend…
If you're looking for an all-in-one sales funnel platform you can use to launch your courses, accept payments, build gorgeous landing pages, automate marketing and messaging, Kartra is one of the best platforms to use.
If you're already using WordPress and you want to own your sales funnels and not be held hosted by other SAAS platforms, then Optimize Press 3 is the best full sales funnel builder I've used for WordPress.
Don't want to ever pay again for sales funnel software? Get ThriveCart. This SaaS platform have made over 200+ updates every year and it just keeps getting better. Pay once and use for life.
Leadpages is the easiest landing page platform I've ever used. Unfortunately, it's not a fully-pledged sales funnel builder so it lacks funnel stats and marketing automation. If you need to quickly launch landing pages, then it's definitely worth checking out.
CartFlows is a funnel software that integrates with WordPress' Woocommerce plugin. It's especially designed for creating ecommerce stores and sales funnels inside WordPress. If you use Woocommerce, this is definitely a strong contender for a sales funnel builder software.
You can't go wrong with a FREE sales funnel builder software with Groove.cm (formerly Groovefunnels). There's also a lifetime deal available, it has integration with tons of software, and have a shopping cart, affiliate program and email marketing program on it's own.
Kartra – Best Overall
I consider this my favourite and #1 sales funnel builder software. Kartra has ALL the tools you'll need to build an automated webinar funnel, a high ticket coaching funnel, a lead generation funnel, and more!
This software is from the guys who created EverWebinar and WebinarJam, two of the most popular webinar platforms today.
I've chosen Kartra as the #1 sales funnel builder even though it is younger than the current king of sales funnels : Clickfunnels.
The main reasons include Kartra having a powerful email marketing platform (no need to buy separately unlike in Clickfunnels, Done for you campaigns, and Calendar-booking system – which are not available inside Clickfunnels)
Kartra Pros and Cons
- All in one system
- Done for you campaigns
- Full marketing automation
- Affordable Monthly Plans
- Survey and Quizzes Capable
- Can be overwhelming to use at first
- There is NO official WordPress plugin
Here's my assessment on the 5 criteria for choosing Kartra:
Years in business – Kartra is barely 3 years old, but the Genesis team includes veteran marketers: Mike Filsaime and Andy Jenkins, who has been around for quite some time in the internet marketing niche. These are the guys that brought us WebinarJam and EverWebinar. Mike Filsaime is also the guy who launched GrooveFunnels (Read my Review Here).
Benefits and Unique selling proposition – When you look closely at Kartra and what Clickfunnels has to offer, it would seem that Kartra is more advanced and with more features. And these are NOT just nice to have but are actually USEFUL.
One of the features that I really like about Kartra is it's ability to import a “Done for you” campaign which includes every funnel, email and marketing automation.
Right now, there are over 31 Done For You Campaigns Inside Kartra, which makes this platform one of the easiest platforms to get started with. Just import and tweak one of these DFY campaigns and you can start generating traffic to it.
All in One Solution – Kartra is truly the All-in-One solution when it comes to sales funnel builders. It has a highly converting shopping cart software, powerful email marketing platform, integrated marketing automation (it even has triggers on video views) and if you're starting with the silver plan, you'll have access to unlimited pages, unlimited emails and more!
Ease of use – A lot has improved in the user interface of Kartra as the platform has now time to develop in the last 3 years. As more and more people adopt to this platform, bugs, and updates have been more frequent making it more user-friendly.
Affordability – The starting price for Kartra is much better than the current lowest price for Clickfunnels at $97/month if you purchase an annual plan.
If you are just planning to test it out first and try out Kartra, you can get started for $1 only for 14 days. Check out my Kartra Bonuses here and you'll also learn how you can double your $1 trial from 14 days to 30 days.
Summary for Kartra
The quest for an all-in-one sales funnel builder is NOW over. I've been using almost all of these sales funnel builders and there's one or two things that are missing, but NOT with Kartra. It does live up to it's claim of All-in-one marketing and sales funnel builder.
If you're looking for a real complete sales funnel builder, with advanced tagging and marketing automation capabilities, then I believe the #1 sales funnel builder for that is Kartra.
The quest for an all-in-one sales funnel builder is NOW over. I've been using almost all of these sales funnel builders and there's one or two things that are missing, but NOT with Kartra.
It does live up to it's claim of All-in-one marketing and sales funnel builder. Start your Free Trial of Kartra here.
OptimizeFunnels by Optimize Press – Best for WordPress users
Optimize Funnels is the latest add-on for the Optimize Press 3 suite of plugins.
James Dyson is the founder of Optimize Press and it's one of the oldest platforms for building highly converting WordPress landing pages way back several years.
Finally, after years of getting feedback from customers, they've released Optimize Funnels.
I think it's too late for it as the market has already evolved with a lot of tools like Kartra and Clickfunnels for building sales funnels, but if you're looking for a solution that is entirely WordPress based, then Optimize Funnels is your best bet for a true sales funnel builder.
Unlike other tools like Elementor PRO, Thrive Architect, etc which are really just WordPress page builders or landing page creation tools.
Optimize Funnels Pros and Cons
- Affordable Solution
- Gorgeous Templates
- Stats Tracking Included
- Includes Checkout
- Includes Scarcity Plugin
- Includes Main WP Theme
- No Email Marketing
- No Marketing Automation
- Only available on WordPress
- No Membership Plugin
- No Webinar Plugin
Here's my 5 criteria assessment on Optimize Funnels
Years in business – Optimize Press has been around for almost 7+ years I think. I've started using Optimize Press version 1 for my landing pages before Thrive Architect arrived.
Benefits and Unique selling proposition – A fully featured, and gorgeous sales funnels built into your WordPress blog. That's the benefit of using Optimize Funnels. You own everything even if you cancel your subscription updates for OptimizePress.
All in One Solution – Optimize Press is NOT an all-in-one solution. It doesn't have video hosting or WordPress hosting (you still need to host your site on providers like Siteground). You also need to have your own email marketing platform like Convertkit (pick out from the best email marketing tools here)
Ease of use – Optimize Funnels uses the Optimize Press builder which is very easy to use. There's also tons of templates included which makes designing funnels easier and faster.
Affordability – It's very affordable. You can get started with Optimize Press, Optimize Checkouts, Optimize Funnels for only $199/year. It's one of the most practical solutions for WordPress.
Summary for Optimize Funnels
If you want a complete sales funnel builder solution for WordPress so that you own your entire funnel and content, Optimize Funnels is a viable solution for you.
ThriveCart – Best with LIFETIME deal
ThriveCart has been a game-changer in the world of shopping cart platforms because they've made purchasing ThriveCart really attractive.
Currently, you can get ThriveCart for a ONE-TIME single payment only.
Compare that with other shopping cart platforms like SamCart which charges at least $99/month to use their platform.
Thrive Cart is really not a sales funnel software, but with the recent addition of its customizable sales funnel checkout page, I've included it here as it's a viable alternative to complicated sales funnels.
ThriveCart has just recently launched Learn+ which is a course membership and delivery platform. With Thrivecart, launching your own course funnel is now faster and easier than ever before.
ThriveCart Pros and Cons
- Customizable Checkout
- Drag-and-drop editor
- Tons of Integrations
- New course creation feature with Learn+ (included but with an option to upgrade for more features)
- One-time payment only
- Includes ability to create bump offers, upsells and downsells
- Can be used as standalone or embedded on your website
- Powerful automation features
- Ability to add conversion scripts across multiple touchpoints in the funnel for full marketing automation
- No direct WordPress plugin
- Can be overwhelming to setup
- Does not have training on how to market your sales page or course
Leadpages – Easiest Platform to Use
Okay so let's quickly talk about Leadpages. The most important thing that I've learned from using Leadpages is that it is very easy to use when compared to the other landing page softwares and sales funnels builders out there right now.
I've also noticed that Leadpages has a ton of templates that are designed to turn more clicks into customers.
Leadpages are able to do this because they have years of experience in conversion-optimized design.
They've actually built a platform that is 100% mobile responsive and that loads very quickly so that your users and website visitors will have a great website experience.
Leadpages Pros and Cons
- Easy to use site builder
- Can be used for entire websites
- Has a checkout cart functionality
- Highly converting templates
- Create Lead boxes, popups, etc
- Unlimited traffic and landing pages
- No Lifetime Deal
- Not a complete sales funnel builder
- No funnel tracking
- No marketing automation
The best features that I like from using Leadpages are designed to help boost your conversion rates.
It doesn't have complicated analytics. You can easily make a decision of what's working or not based on their simple analytics dashboard.
It also has an easy to use, and unlimited split-test capabilities, including A/B testing.
You can use dozens of pre-made templates without writing a single line of code.
But probably one of the biggest reasons to use Leadpages is that it is one of the platforms that doesn't limit your traffic and landing pages you create.
Leadpages can also integrate with almost any third-party platform. If a direct integration is not available inside Leadpages, you can always check Zapier and integrate it from that.
Cartflows – Best for Woocommerce
CartFlows is a leading conversion platform for WooCommerce and WordPress websites. Cartflows helps users to create tailored sales funnels and nurture their leads with automatic email sequences.
Cartflows integrates with your existing website and taps into the best practices of retargeting. Cartflows comes with over 200K users and thousands of active customers.
Cartflows the all-in-one sales and marketing platform that will help you maximize profits with sales funnels! Quickly build yourself a fully functional funnel today — no development required — just drag and drop onto your WordPress site.”
Whether you're selling Memberships or Courses, CartFlows can be used to sell both digital and physical products.
CartFlows Pros and Cons
- Lifetime deal available
- Easy to use
- Integrates with Woocommerce
- Lots of gorgeous templates
- Create bump offers, upsells and downsells
- Can be used with Elementor, Beaver Builder or any other WP landing page software
- Only available in WordPress
- Limited licenses on high tier plans
- No payment plans for lifetime deal
CartFlows is a must-have tool when setting up online sales funnels. The purpose of this conclusion is to help developers and entrepreneurs understand the potential of this product.
If you want to turn your WordPress store into a hard hitting and highly converting one, then CartFlows is for you. I like that I can build different types of funnels with it and most importantly, reuse them with ease.
Groove.CM (Groovefunnels) – Best with Free Plan
Groovefunnels is the newest sales funnel builder on the block (I think launched just around March 2020).
One of the founders and the guy that brought us Kartra: Mike Filsaime, has now launched this competing product: GroovePages (part of GrooveFunnels), and he is creating a big buzz about it.
Because he is giving away FREE versions of GrooveSell (shopping cart platform) and GroovePages lite (which includes capabilities to design 3 sites/sales funnels in your account) with an option to upgrade for a LIFETIME account.
You can't go wrong with a FREE account, so sign-up and secure yours here.
- Free Plan available
- Lifetime Deal available
- Suite of software for integration
- Shopping Cart and Affiliate Program included
- Lots of perks and bonus software
- Buggy page builder
- BETA software like GrooveMail
- Lack of Integration
Now let's look at my 5 criteria for choosing the right sales funnel builder:
Years in business – Although GrooveFunnels is just new, the founders are not. Mike Filsaime, the guy who launched GrooveFunnels (Read my Review Here) is a veteran marketer (Butterfly marketing, Everwebinar, Kartra, etc) who knows how to market and build an online business.
Benefits and Unique selling proposition – I don't think there's any other sales funnel builder out there that OFFERS : Free accounts with full capabilities (GroovePages and GrooveSell), and my favorite one is the LIFETIME Deal which is available right now. It will move into a monthly plan in the future.
All in One Solution – This is the end goal for GrooveFunnels. To include all major marketing methods like email, blogging, and even video hosting.
Ease of use – I have a Groovepages and Groovesell account and the interface is not that bad, and will eventually have improvements in the future (they have a public roadmap for this).
Affordability – Right now, I've added Groovefunnels as my #2 choice for choosing a sales funnel builder because it's FREE and has a one-time, lifetime payment option available.
Summary for Groove.CM (formerly Groovefunnels)
I've invested in LIFETIME deals before (Appsumo, Funnelytics, etc) and have always been happy with it. Groovefunnels is in beta right now, check it out and secure your free account while it's still available.
Clickfunnels – Most popular sales funnel builder
Clickfunnels is popularized by Russell Brunson, the CEO of the same company behind this software.
He calls his tribe #Funnelhackers and achieving awards called Two Comma Club provides a status of recognition for those who have reached 7 figures with sales funnels built with Clickfunnels.
If you’re looking for a sales funnel builder with lots of support and community, then it’s worth checking out this platform.
Clickfunnels Pros and Cons
- Most popular sales funnel builder which means that it won't be difficult to find templates or experts to outsource your funnels
- Strong community of #FunnelHackers
- Prestigious awards with Two Comma Club
- Expensive compared with other options
- Doesn't have any email or marketing automation built-in on the platform
- No lifetime deal
Years in business – Clickfunnels had been available for almost 5+ years (I think it started around September 2014, not sure). But a lot has changed since I first tried using it back in 2015. What helped it's explosive growth is the marketing genius behind it: Russell Brunson. He has the ability to connect with his ideal audience, build a following and promote Clickfunnels as the solution he's using to grow an online business.
Benefits and Unique selling proposition – Community and templates. If you are looking for a community of sales funnel builders, also known as Funnel Hackers, you can join Funnel Hacking Live which is an event for people who use Clickfunnels or planning to build a sales funnel in the future.
All in One Solution – No. This is where I believed Clickfunnels has failed and why I've ranked it lower in this years list. Clickfunnels tried to achieve an all-in-one solution with Actionetics (their marketing automation tool) and Backpack (affiliate software) but that didn't work out for a lot of people. It was clunky and buggy. I believe that they shouldn't have released it because it feels like it's not yet ready for mainstream use. I think they've scrapped the future developments of these tools as most people who use Clickfunnels uses third party email providers like Drip, ActiveCampaign or Convertkit anyways.
Ease of use – With Sharefunnels (1-click import of templates) and with it's drag and drop editors, using the Clickfunnels builder is easy and user-friendly.
Affordability – Clickfunnels is not the most affordable sales funnel builder, it's actually quite expensive. When it launched 5 years ago, it was the logical, alternative and affordable solution, but not today when Kartra and Groovefunnels are much more affordable and practical solutions with more features.
Summary for Clickfunnels
Clickfunnels is obviously the most popular sales funnel builder today that is why you'll see every person promoting it. It's also because they have a lucrative affiliate program incentives. Clickfunnels is best for those who are not looking an all-in-one sales funnel solution, but are looking for the most popular sales funnel tool with lots of users.
Thrive Themes – Another WP solution
Thrive Themes has an extensive suite of WordPress plugins that is designed to create highly converting WordPress blogs.
But you can also use these tools to design a sales funnel that is at par with other SAAS sales funnel builders like Kartra.
I've been a Thrive Themes user since 2015, and have used their suite of WordPress plugins on almost all of my websites.
By far, the plugin that I've used the most is Thrive Architect. It's a WordPress plugin that's able to create landing pages which you can combine to create your own sales funnel.
Thrive Themes Pros and Cons
- Powerful suite of WordPress plugins
- Lots of gorgeous templates
- Lots of integrations available
- Has an Agency plan for client work
- No lifetime deal
- Only available for WordPress
Years in business – Shane Melaugh the guy behind Thrive Themes has been one of the top SEO marketers for quite a long time. He is the guy behind Hybrid Connect, another popular plugin that was now replaced by Thrive Leads (part of the Thrive Themes suite). The Thrive Themes suite has been around since 2014/2015 so it's been one of the oldest and most popular WordPress suite of plugins today.
Benefits and unique selling proposition – Just like Clickfunnels, the goal of Thrive Themes is to be your all-in-one solution for most of your WordPress needs. They have a lead generation plugin, a testimonial plugin, a commenting plugin, a countdown timer plugin, a split-testing plugin, and a widgets plugin.
All-in-one solution – When it comes to building sales funnels, you'll be able to use almost all of the plugins inside the Thrive Themes suite of plugins. You won't have full funnel tracking capabilities to measure traffic and conversion rates in each step of your funnel, but you can use funnel-mapping tools like Funnelytics PRO to do that. And you'll have to make sure that each step of the sales funnel connects to the right landing page. You'll also need to have a CART processor like ThriveCart to process payments and take orders online.
Ease of use – Since these are WordPress plugins, you'll need to know how to install, update and use WordPress. But once you know how to use WordPress, it's very easy to install and use these plugins.
There's also a Thrive University that contains a lot of information and knowledge bombs on how to build your online business and sales funnels.
Affordability – The annual cost of Clickfunnels and Kartra alone is around $1,000+ but with the complete annual membership of Thrive Themes, you'll only around $228 for the personal license or $588 for the agency license (if you want to build for client websites)
Summary for Thrive Themes
Thrive Themes has tons of tools that allows you to build a sales funnel (lead generation, landing pages, scarcity timers, etc) but it lacks funnel tracking right now.
SamCart – Another alternative to ThriveCart
SamCart has been one of the easiest ways to build a sales funnel for your digital product (but not much for a physical product).
It's features are very similar to ThriveCart.
It has powered over 22,000 online businesses, sold over 9.7 million products and over $2.2 billion dollars process on it's platform.
It is a solid and reliable way to sell online.
SamCart Pros and Cons
- Very easy to use and launch your product
- Lots of gorgeous templates
- Lots of integrations available
- Has a strong reputation online
- Over $2.2 billion dollars processed
- No lifetime deal
- If you decide to cancel the service, you'll lose access to all the content you've created inside the platform (just like any other SaaS platform).
They've recently launched the ability to create customized sales funnel checkouts.
Unbounce – Best Enterprise level solution
Unbounce has been around for quite some time, and it has been a long-time favorite across agencies and enterprise level accounts.
Unbounce offers dynamic keyword insertion, popups, scripts, and other powerful features that are useful with landing pages.
It has new features that uses A.I. for conversion intelligence.
There are currently two ways to build landing pages with this platform: one with their classic drag-and-drop builder and the other is with their smart builder.
Unbounce Pros and Cons
- Tons of features for small to medium enterprise businesses
- Dynamic Keyword Insertion
- Smart builder which helps create landing pages easier and faster
- Very intuitive drag-and-drop builder for designing pages
- No lifetime deal
- Not a real sales funnel builder but a powerful landing page builder
Summary for Unbounce
Unbounce has probably the easiest and most intuitive drag-and-drop builder in the market for years. It's one of the reasons it's a favorite platform of agency owners. It allows anyone to create gorgeous landing pages even without coding and design knowledge.
Frequently asked questions
What is the difference between a landing page builder and a sales funnel builder software?
A landing page editor or builder is used to create landing pages, which are parts of a sales funnel. A full-pledge sales funnel builder software handles more than creating landingpages. It includes creating optin pages, checkout pages, sales pages and more. Kartra is an example of a full-pledged sales funnel builder software, while Unbounce is an example of a dedicated landing page builder.
Does the sales funnel builder offer pre-made templates or pre-built templates?
Most of the sales funnel builders today offers some pre-made templates (an essential tool IMHO) so you can easily duplicate and work on. This allows you to get started quickly even if you don't have design experience.
Are landing page templates useful?
Yes they are very useful to getting started especially if this is the first time you've used landing pages or sales funnels to grow your online business. These landing page templates offer a wide range of design ideas and can help you get started with the structure for a highly converting sales funnel.
Does having unlimited landing pages, unlimited funnels, unlimited products and unlimited traffic matter?
For most people who are just starting out, choosing a software with unlimited landing pages, unlimited funnels, unlimited products and unlimited traffic won't really matter that much because you're just starting out and most likely you won't get enough website traffic and visitors. But for those who are already getting significant traffic from the search engines, then having the ability to drive unlimited traffic and create unlimited landing pages is definitely a perk that would save you a lot of money in the long run.
What payment gateways are important for your sales funnels?
Choose a payment gateway that's available for your customers. In North America, the most popular payment processors are Paypal and Stripe.
While you can still launch your sales funnel in a subdomain that's different from your brand, it's important to have a custom domain because your brand will be perceived to be more professional. Setting up a custom domain is very easy to do while it does require some sort of technical knowledge.
Are Opt-in Forms separate from a sales funnel?
No, opt-in forms or sign-up forms are an important part of any sales funnel. This is where your leads can enter a bunch of information (usually their name and email), in exchange for a gift or what is usually known as an ‘ethical bribe'. Most sales funnel builders have gorgeous templates for creating opt-in forms.
What's the difference between a conversion funnel and a sales funnel?
It's similar because almost all sales funnels' goal is to convert a website visitor into leads, then into paying customers. A conversion funnel is a fancy way of saying that the goal of this funnel is to convert someone from a website browser, then into a lead and eventually into a buyer.
Are one-click upsells effective?
For a complex sales funnel, there're more insights that it is highly effective. It allows for the customer to purchase an add-on or another way to get more value from their existing purchase with less friction because they won't need to re-enter their payment details and information.
Is having an upsell important?
Yes. An upsell is basically another way to provide more value to your new customers in exchange of a fee. This offer is usually only available on this upsell page and once it's closed, it should not be accessible.
What is email marketing automation?
Email marketing automation is collecting data from customers through emails (as part of one of your email marketing campaigns), then using that information to send targeted messages (aka email automation) at specified times or frequency of emails per month. The goal of email automation is to increase sales and customer engagement while doing it on semi-pilot.
How often do you send emails per month?
It depends on your niche, industry and list health. A useful email cadence to start is by using the Fibonacci sequence. Make sure that you have verified contacts and that you have the permission to send commercial email to these contacts if the nature of your email is with commercial-intent. This includes newsletter updates, promotions, special offers and more.
Do you need a separate email marketing software?
If you have chosen a sales funnel builder with built-in email marketing automation capabilities like Kartra, you won't need to purchase a separate email marketing software subscription.
Is having an affiliate management software important?
No, unless you plan to bring on affiliates to help promote your product.
Do these sales funnel builder have 14-day free trial or even a 30-day free trial?
For most of them yes. Kartra has a 14-day free trial when you click here. But you can bump that up with a 30-day free trial when you choose their exit intent popup. Just hover away from the site here, and wait for the 30-day free popup offer.
Do you track stats and conversions with Google analytics?
You should. Just like any website or blog, tracking is important for sales funnels. Some sales funnel software have built-in tracking tools and metrics on their dashboard. But Google Analytics is free and can help provide you with insights that are not available on other platforms.