In this article, I’ll introduce you to eight (8) of the best landing page builders out there.

Each of these tools is designed to make it easy for anyone to create stunning landing pages in minutes.

But what makes a good landing page creator? 

What can make it stand out from the crowd? 

In my research and analysis, I’ve considered testing each software in various scenarios and cases.
Best Landing Page Builders
Landing page building software is one of those things that seems simple enough to do yourself, but once you start digging into it, you realize just how much work goes into creating the perfect landing page.
 
You have to think about design, copywriting, and everything else that makes up the user experience better. So that when someone clicks on your link, reads your content and buying from what you are selling.
 
But now there are some really powerful tools out there that make it easier to build high converting landing pages w/out having to know code, design webpages or write HTML.
Here are the 8 powerful landing page builders to use in 2022
Page Builder Best For Detailed Review
Unbounce Overall and CRO (Coming soon)​
Wix Beginners/Newbies (Coming soon)​
Instapage Marketing Agencies (Coming soon)​
Clickfunnels Community Support Clickfunnels review
Elementor PRO WordPress Users Elementor review
Swipe Pages AMP-Mobile Pages Swipe Pages review
Leadpages Course creators and Coaches Leadpages review
Pagemaker Affiliate Marketers (Coming soon)​

Unbounce - Best Overall & for CRO

The Unbounce landing page builder is one of the best tools out there for creating high converting landing pages.

With over 100 prebuilt templates, dynamic text replacement, built in analytics, email capture forms, A/B testing tool, and much more, it makes building great looking landing pages easy.
 
If you are looking for a simple solution to build beautiful landing pages and not having to learn code, look no further.

Smart builder vs Classic builder

There are two different types of landing page builders available inside Unbounce.

Both offer powerful features, but Smart Builder is newer and includes AI (artificial intelligence) features over Classic Builder.

Both have a drag-and-drop tool that allows you to build landing pages with no coding knowledge. 

This makes it easy to create landing pages quickly, but the Smart Builder has some limitations on how you can customize them.

On the other hand, the Classic Builder gives you complete control over your landing pages.

You can edit everything including fonts, colors, and even add code snippets. 
However, building a landing page with the classic builder takes longer than smart builder.

So which type of builder should you choose?

That depends on what kind of experience you have. 

If you already have some web design skills, then you probably prefer Classic Builder.

On the other hand, if you don’t have any web design skills, then Smart Builder is better suited for you.

Regardless of which builder you choose, both tools allow you to create beautiful landing pages.
 
So whichever one you decide to use, just remember to follow the instructions carefully and you shouldn’t run into any problems.

Key features of Unbounce

  • Create professional, unlimited professional-looking landing pages
  • Increase traffic and conversions with split testing
  • Access over 1,000+ pre-designed landing page templates
  • Integrate with Zapier to automate tasks like sending new leads automatically to your email list
  • Make your own design and style with hundreds of components, backgrounds, and themes
  • Easily create and manage any type of website
  • Drag and drop a/b split testing
  • Fully responsive landing pages and templates
  • Add your own branded and custom domains
  • All templates are compatible with any device, desktop, and mobile
Unbounce is a powerful, easy-to-use landing page builder.
Including both the drag-and-drop and code editor, Unbounce has everything you need to create beautiful landing pages.

Unbounce gives you the ability to manage your entire site without coding. You don’t need to know HTML, CSS, or any other website language to create stunning web pages.

With over 100+ customizable templates, Unbounce is one of the easiest ways to build professional landing pages.

Create beautiful, responsive landing pages that convert visitors into leads.
You can add a custom form, sign-up box, lead magnet, or image slider to engage with users.

Once you’ve collected contact information, you can send users to a thank you page, a drip campaign, or a lead generation form—all without writing a single line of code.
 
Unbounce helps you design conversion pages that convert. 

With Unbounce’s drag-and-drop editor, you don’t even need any HTML experience to get started.


Design landing pages that convert with Unbounce today

Check Unbounce Pricing

Wix - Best for Beginners & Newbies

Wix is the perfect solution for those looking to start building a website from scratch.

It is easy to use, simple to navigate, and provides everything you need to make a professional looking website.

With over 30 million downloads worldwide, Wix is used by millions of people every month. 

If you want to build a website and a landing page w/out meddling with web hosting stuff, Wix is the way to go.

There are lots of reasons why Wix is the perfect landing page builder choice for beginners.

First off, Wix comes with everything you need to create a professional-looking website. 

This means you don’t have to worry about learning HTML coding or spending hours tweaking your site’s appearance.

Secondly, Wix offers hundreds of pre-designed templates that are optimized for SEO. 

So you don’t have to spend hours designing a template from scratch and you’ll be confident that it’s ready for search engine optimization so that people can find your content and website online.

Thirdly, Wix makes it easy to add features like forms, social media buttons, ecommerce, and even video.

All you have to do is click a button and drag and drop elements onto your page.

Finally, Wix is incredibly user friendly. 

The interface is intuitive and easy to navigate. Plus, you can access support 24/7 via live chat and phone calls.
 
So if you’re just getting started with building websites and landing pages, then Wix is the perfect platform for you.

Key features of Wix

  • Build your first landing page in minutes
  • Make sales with landing pages and squeeze pages
  • Easily generate leads
  • Easily manage content on your website
  • Create beautiful, unique landing pages, websites, and blog templates
  • Use pre-designed landing page templates and (single or) multi-step forms to get visitors and leads
  • Easily add interactive elements like forms (part of email marketing tools) and images
With Wix, you get all of the features you need to create a website you are proud of, without breaking the bank.
Check Wix Pricing

Instapage - Best for Agency Owners

Choose Instapage as your landing page builder if you have a client/service-based business.

If you run an online advertising agency, you need a tool that helps you build landing pages faster than ever. 

And Instapage does just that.

With its powerful drag & drop interface, you can easily customize your landing pages with hundreds of pre-designed templates. 

Plus, Instapage offers a variety of tools to help you create custom landing pages.

The most useful feature is the ability to add dynamic content to your landing pages. 

This means you can use Instapage to create landing pages that automatically update with real-time data.

Another great feature is the ability to create multiple versions of each landing page. 

So instead of creating one version of every single landing page, you can create different versions of each landing page, depending on who the visitor is and where he came from.

And finally, Instapage lets you create ads directly within your landing pages. 

This makes it super simple to create landing pages that target specific audiences.

All these features combined mean that Instapage is the perfect solution for agencies looking to save time and boost conversions.
 
Why Choose Instapage To Grow Your Agency Business

Instapage is a powerful tool for growing your agency business. 

With Instapage, you can easily create stunning landing pages for your online business without having to hire a web designer. 

This means you can save thousands of dollars while increasing conversions and generating more revenue.

Plus, Instapage comes with a suite of tools that allow you to customize your website experience. 

For example, you can add custom forms, maps, and videos to increase your conversion rate.

You can even integrate Instapage with other services, including MailChimp, Google Analytics, and Facebook Ads. 

With these integrations, you can collect data from multiple sources and analyze results.

As an additional benefit, Instapage allows you to run paid ads through its own advertising network. 

So you can spend less time managing your campaign and more time focusing on running your business.

To learn more about why Instapage is the best choice for growing your agency business, click here.

As a marketing agency, you are always looking for ways to improve your conversion rates and your client’s campaigns as well.

You have probably tried a variety of methods, but have you ever considered using landing pages?

Instapage.com is another landing page builder for marketing agencies because it offers scientifically proven layouts that are designed to increase conversions.

With Instapage, you can also change your content for each unique audience, making it easy to customize your message and target specific groups of people.

And if you need help creating or designing your landing pages, Instapage makes collaboration with your creative and marketing team easy.
Instapage provides a great user experience to their users, and an advanced landing page software and marketing automation solution for the web.

With Instapage’s lead generation tool, you can create targeted landing pages that convert prospects into leads.

Instapage offers a variety of features for different types of businesses, including e-commerce, affiliate, and membership sites. 

Prices start at $199/month (annual but $299/mo for monthly), but there are more premium plans that can be customized for your particular needs.
 
With Instapage’s conversion tracking tool, you can track the number of people who convert to leads and how they behave on the website.
 
You can set up to 25 different forms, including contact forms, subscription forms, and opt-in forms.

You can also create a custom URL for each individual visitor to easily track them throughout the process and determine whether or not they converted.
 
In addition, Instapage offers a range of advanced features to enhance your online presence and drive traffic to your site, including ad mapping, campaign optimization, and advanced analytics.
 
When a user lands on your site, they should be able to quickly find what they’re looking for.

Instapage makes this easy by optimizing the search results with the best pages based on user intent.

Check Instapage Pricing

Clickfunnels - Best for sales funnels

If you’re an entrepreneur, chances are you’ve heard of ClickFunnels or Russell Brunson.

It’s one of the most popular marketing tools available today, and for good reason.
 
ClickFunnels makes it easy to create high-converting sales funnels and landing pages.

With just a few clicks, you can add “1 click upsells” and dramatically increase your revenue per customer. 

It’s a very popular all-one-marketing platform. 

But I love Kartra for sales funnels and for any other all-in-one marketing platform.
 
Plus, their “drag ‘n drop” editor makes it easy to create beautiful pages without any coding knowledge.

And if you want to run affiliate programs inside your funnels, ClickFunnels has got you covered there too.

This service is expensive compared to other options.

However, it does have some great benefits.

One of those benefits is that it allows you to build funnels quickly and easily.

Another benefit is that it gives you access to a huge community of people (called Funnelhackers) who have been using it successfully.

While ClickFunnels is definitely one of the best platforms on the market today, there are other tools that provide similar functionality.
 
They include Builderall, Drip, Kartra, and other sales funnel builders. Each one of these provides similar features and capabilities.

Key features of Clickfunnels

  • There are over 100,000 active entrepreneurs who use ClickFunnels.
  • Add “one click upsells” and dramatically increase your revenue from each sale.
  • Use our “drag ‘n’ drop editor” to create high converting pages.
  • Running smart affiliate programs within your funnel

If you don’t want to build your own landing pages or sales funnels because you don’t have the skills, time or patience to do them, you can hire a freelancer or an expert to build one for you.

Clickfunnels has a huge community of “funnel hackers” and finding an expert to help you with your own project is not going to be a big problem.

This is the reason Clickfunnels is what I would consider to be the best landing page builder if you’re planning to outsource your work. 

There’s tons of high quality templates available and experts who are proficient in using Clickfunnels whom you can hire at very affordable rates.

If you want a simple, no frills landing page builder, go with Unbounce. 

If you want a bit more that includes sales funnels and are willing to pay for it, go with Clickfunnels.
Check Clickfunnels Pricing

Elementor - Best for WordPress

Are you tired of choosing which landing page builder works great with WordPress?

Do you hate learning CSS and JavaScript? 

Are you frustrated with Gutenberg and other WordPress page builders because it’s hard to use and customize?

Then Elementor might be just what you’ve been looking for.
 
Elementor makes creating beautiful landing page designs fast and easy.

It’s also super simple to learn and use.

Elementor has over 100+ prebuilt templates that make it easy to create stunning landing pages and full-blown websites.

And because Elementor is built using WordPress, you can easily add any custom functionality via plugins and custom code as you need for your site.
 

Key features of Elementor Pro

  • #1 website creation tool for WordPress
  • Over 100 widgets!
  • Pixel-Perfect Design
  • Live Drag & Drop Editor
  • You don’t need any programming skills
  • Create unlimited web pages using one platform
  • Advanced web creation techniques
  • Professional Workflow capabilities
  • Enhances your WordPress design and editing experience
Elementor is one of the most popular drag & drop builders for WordPress.

With over 10+ million active installs worldwide, it’s no wonder why.

Whether you want to design a simple blog post, a full eCommerce store, or anything else, Elementor makes building your site fast and easy.

With Elementor you don’t need to know HTML, CSS, PHP, JavaScript, or any other coding language.

All you need is a browser and some creativity. You’ll find everything you need in the editor window.

Drag elements onto the page, arrange them however you like, and add text, images, videos, and much more.

The best part about Elementor is that it can be used to make any type of website.

From blogs to online stores, portfolios to personal sites, Elementor lets you do whatever you want.

And since it’s built with WordPress in mind, you can even import your existing posts into your Elementor-powered site.
 
Whether you’re looking for something powerful, flexible, or both, Elementor is what you’ve been searching for if you’re looking for the best landing page tool for WordPress.
Check Elementor PRO Pricing

Swipe Pages - Best for Mobile-ready

Landing pages are essential for any online business.

They help you build trust with potential customers, convert visitors into buyers, and increase sales.

But building a great landing page that is super fast on mobile devices takes time and effort.

Building a great landing page that is AMP (accelerated mobile pages) is not as difficult as many make it out to be.

In fact, you can do most of the work yourself using a tool called Swipepages.

Swipepages is a web-based software that lets you create beautiful landing AMP-ready pages without writing code.

It has tons of features and templates to choose from, plus it’s super fast to set up.

And because it’s built on top of Google’s AMP platform, you can easily create blazing fast mobile pages.

I’ve used Swipepages myself and I love how easy it makes creating a landing page. 

So if you’re looking for a simple way (with a basic plan) to create awesome mobile landing pages, check out Swipepages today!

Key features of Swipe Pages

  • Generate incredibly fast, mobile optimized AMPs without any coding
  • “Well-balanced: simple, intuitive interface
  • A powerful toolset for designers, developers, marketers, and anyone else who wants to create websites
  • AMP pages are served from Google‘s cache.
  • 25+ Advanced Modules
  • Fully responsive, multi-screen editing
  • High Converting Templates for every use case
  • Doesn’t use generic “your headline goes here” template.
  • With one click, sell products using Stripe Checkout
  • Dynamic text for personalization messaging
  • Experiment and optimize with A/B testing.G
If you’re looking for the best landing page builder for mobile devices, look no further than Swipe Pages.

With AMP (Accelerated Mobile Pages) support and 25+ advanced modules, Swipe Pages is fully responsive and multi-screen friendly. 

Plus, with high converting templates for every use case, you’ll be able to sell products with ease.
Check Swipe Pages PRO Pricing

Leadpages - Best for online coaches

Are you a small business, coach or consultant, looking for a way to reach more people and convert more of them into paying customers?

Leadpages is a leading dedicated landing page software that helps you create and publish professional landing pages, websites, and email campaigns for your business.

Leadpages is a web-based tool that allows you to easily create and manage all your lead capture forms, landing pages, and other online marketing tools in one place.

It’s perfect for small businesses that don’t have a full-time web developer on staff.
 
There are many benefits of using LeadPages, including LeadPages is very easy to use. The interface is simple and straightforward.

Key features of Leadpages

  • LeadPages is a very wide range, versatile tool yet affordable.
  • It can be used for just about any type of website or unlimited landing pages.
  • Leadpages is the easiest way to create a website. You can use the drag-and-drop editor to build your own website or pick from one of our pre-built templates.
  • Leadpages can be used to build a complete website, or a blog.
  • You can also use Leadpages to build a simple landing page for your business.
  • The Leadpages platform is easy to use and you can start promoting your site today.

Leadpages is a great landing page builder for coaches, consultants, and those who create courses and other types of content. They offer lots of templates designed for coaches and consultants, and affordable pricing and plans.

LeadPages.net allows you to create, test and launch highly converting web pages with ease.

Landing pages are the most effective marketing tool if you want to increase sales and turn prospects into customers.

The LeadPages dedicated landing page builder lets you focus on creating a beautiful, well-designed page that converts visitors into leads.

In fact, it’s one of the easiest online tools available to build high-converting landing pages that generate sales at scale.

Whether you need a basic page for your business, or a more complex landing page for a product or service, LeadPages has templates to cover every occasion.

LeadPages also offers powerful features such as drag and drop design elements, responsive layout, A/B split testing, and SEO optimization so that your content can be found on the search engines.

It’s a great tool to use for your own business website, or if you run an online store you can offer your products in a simple, but elegant and effective way.

And also, LeadPages can act as a standalone service to create an entire lead generation funnel.

If you’re looking to grow your coaching business, or you want to offer your products online, LeadPages has dozens of templates designed specifically for coaches and consultants.

You can even create templates for your own products and services—perfect for course creators.

When I first saw Leadpages in beta, I knew it had potential.

But with its simplicity, powerful features, it blew me away. (We even did a full review here, which means we’ve got to know some pretty impressive features.)

Turn free traffic and website visitors into sales with Leadpages.
Check LeadPages PRO Pricing

Pagemaker - Best for affiliates

Landing pages are critical to any online business.

They help you convert visitors into customers, and they also allow you to track conversions from every visitor.

But building landing pages manually takes hours, and even with the best templates or wide range of selection, they can look terrible.

There’s a better way to build dedicated landing pages especially if you’re running (or planning) affiliate marketing campaigns.

It’s called Pagemaker.io, and it makes creating beautiful, effective landing pages ridiculously simple.

In fact, it’s so easy that anyone can do it.

Pagemaker.io has everything you need to create stunning dedicated landing pages without having to write code.

And because it’s built using HTML5/CSS3, it looks great on mobile devices as well.

So if you’ve never used a landing page builder before, check it out.
 
It will change how you make sales forever!

Key features of Pagemaker

  • Design high converting web pages in under 10 minutes using drag & drop page builder.
  • Integrates with third party software via Pabbly, Integromat, etc
  • Includes the most robust set of ecommerce features found in any page builder on the market
  • Customize your page with our extensive library of components including form builders, social media widgets, sliders, maps, calendars, buttons and more
  • Easily add text, images, videos, and other elements to a page with simple drag-and-drop
  • Fast and easy to use drag-and-drop interface allows you to build and style responsive web pages with ease
  • Over 7,000+ people use Pagemaker around the world to grow their online business
  • Add video to your page to increase engagement and conversions
  • Use our free template library to quickly create stunning web pages and mobile apps for your next project
You can create landing pages and web forms with Pagemaker without the need to hire a graphic designer.

Pagemaker makes it possible to build highly engaging web pages without coding or designing.

You can design your web pages directly within the app by using the drag-and-drop feature to place text, images, video, and call-to-action buttons.

Pagemaker.io is the easiest way to build beautiful web pages. It’s the most powerful and flexible tool for creating your own website.

You don’t need to know HTML or CSS, and you can use Pagemaker.io to create beautiful websites with custom layouts and stunning content that are responsive.

You can create pages from scratch using a variety of pre-designed modules, or you can add your own.

To make things even easier, Pagemaker.io is built to be a mobile-first experience. You can design your site in the best layout for your visitors, whether it’s desktop, tablet, or mobile device.
 
Choose from 500+ templates to get you started quickly and start converting more visitors into qualified leads and sales.
Check Pagemaker Pricing

Top Features of Page Builders

They should be easy to use

The best landing page builder is one that makes it easy for you to create a great looking, engaging and converting landing page in minutes. 

The best landing page builder will also allow you to add your own custom elements such as forms, videos or images.

Landing page builders are the perfect way to build an effective marketing campaign without having to spend hours creating a website from scratch.
 
In addition, they can help you save time by allowing you to quickly create a landing page with minimal effort. 

All in all, there’s no doubt that landing page builders have become essential tools for any business owner who wants to get more customers through their websites.

You should have flexibility and control over your designs

A good landing page builder software should give you complete freedom when designing your pages. 

You shouldn’t need to rely on templates or pre-made layouts. Instead, you should be able to design each element of your landing page yourself.

This means you can easily change things like colours, fonts and even text content.

In addition, if you want to make changes to your landing page after its been created, you should be able quickly do so with minimal effort.

It should offer multiple options for customization

When building a landing page, there are many different ways you can customize it. 

This includes adding new sections, changing colors, fonts and more.

Some landing page builders let you drag and drop elements onto your page while others require you to manually enter all the information.

Some landing page builders include tools to help you edit your page automatically.

For example, they may suggest how much space you need to fill up before moving on to the next section.
 
If you don’t know what kind of layout you want, some landing page builders will show you examples of other users who have used their software.

Pricing should be affordable

Landing page building tools come in many basic plan, advanced plan, pricing and packages.

Some are free, while most require payment.

And some are very simple, while others offer additional features.
 
You should pick a landing page builder that suits your particular needs and upgrade to the more advanced product when your business grows.

They should integrate with your existing tools

There’s a big chance that you already have existing tools and software to grow your online business. 

If you do, you need to consider a landing page builder that can integrate or work seamlessly with your existing (and future) software like email integrations.
 
One of the best ways to do this is to check for a Zapier-like integration or feature. 

Zapier is a software that can help connect your landing page builder to other tools you use. 

Pabbly and Integromat are similar softwares that does the same job as Zapier.

Should work well in mobile devices

Mobile users spend less time reading webpages than desktop users.

This makes sense since mobile screens are smaller and harder to read. 

To make sure your landing page works well for both desktop and mobile visitors, you need to consider how it will look and function on each device.

A responsive design will help ensure your site looks good on any type of device, whether it’s a smartphone, tablet, laptop or desktop computer.

Responsive designs allow your webpage to resize itself based on the size of the device being used. 

You don’t want to force your audience to scroll horizontally just because they’re viewing your site on a small phone screen.

Should have insight on landing pages

Landing pages are an important part any marketing strategy. 

They allow you to test different messages, copy, images, calls to action, etc., to see what works best for your audience.

But how do you know whether your landing page is working? You could just guess based on your intuition, but there are better ways to analyze the data.

Analyzing the data will help optimize your conversion rates, and it can even give you insights about your customers’ behavior that can help improve your marketing campaigns.

Here are some things you can track:

  • How many people visit your website from your landing page?
  • What percentage of those people convert?
  • Which call to actions get clicked most often?
  • Are there any common trends in terms of which types of content perform best?
  • Do certain keywords tend to bring more traffic to your landing page?
  • These questions can be answered by tracking the data in your landing page platform.

Easy to use visual builder

Does the landing page builder software have an easy-to-use visual builder? 

If not, these can greatly affect your productivity and results.
 
Is it easy to use? Does it require a lot of time or effort to set up?

Ability to do A/B testing and optimization

Landing page design is one of the most important aspects of digital marketing. 

You want to make sure your visitors land on a page that converts well. But how do you know what works best? 

By testing it out. 

Choosing a landing page builder that has the ability to do optimization, split-testing and more can drastically improve your conversion rates that can lead to more sales.

Frequently Asked Questions

Yes. There's quite a few and decent landing page builder. One that I've used and tested includes a free plan and it's called GroovePages. It's one of the best free landing page builder with a drag-and-drop builder.

If you're using WordPress, there's a Free version of Elementor that includes some basic page building features.

Many landing page builders in 2022 offer some sort of free trial offer or a free plan (free version with limitations) if you want to try it out. 

With a little bit of reading, practice and patience, you'll be able to make a landing page, a sales page, offer a free lead magnet, and understand an analytics tool to help you improve conversion rates.
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