Creating has never been more popular.
It’s one of the most effective ways to grow your online business.
But just because it’s popular doesn’t mean it’s easy. Many people struggle a low on their and wonder why.
The struggle is REAL.
Creating is difficult because there are lots of different moving parts that needs to be considered as part of your .
No matter what you’re selling, it will take some time and effort to create a . And in this , I’ll teach you how you can become a newbie to a expert in solid practices.
One of the most important skills that I’ve learned as a digital marketer was the ability to create a with highly converting …
One effective can literally change your lives and your clients or business partners.
That’s why today, I’ll teach and show you how to create and launch FAST!
I’ll cover a lot of different topics about what makes a successful today.
The information that you’ll get from reading this article is a condensed version of what I’ve learned in years.
So get ready, turn off any distractions, grab a pen and paper (if you prefer to take notes the old way), and let’s get started…
What are Sales Funnels?
The image above is a basic map of what a simple sales funnel looks like.
A sales funnel is a collection of landing pages, email messages, and marketing automation workflows that have a defined purpose & goal for your target audience.
That goal can be to drive online sales, book a phone appointment, generate qualified leads or build an audience or following.
A quick analogy on what a sales funnel can do for your business, is that it’s like your best “sales person” that works for you 24 hours a day, 7 days a week.
A “sales funnel” never gets tired, and it never asks for a raise. And you can easily tweak and improve it to be more profitable. It’s a great marketing strategy to turn a website visitor, then into prospective customer and into an ideal customer.
Don’t confuse sales funnels with a sales pipeline.
Although they have similarities of having the same goal to acquire a sale.
A sales pipeline is mostly a series that matches a customer journey from being a stranger converting into a customer.
A sales pipeline usually has a sales rep involved and assisting the potential customer complete a b2b sales funnel or a purchase funnel.
A sales pipeline usually involves a b2b sale instead of a b2c sale because of the long cycle it takes for a potential customer to convert. Usually sales managers are involved in a b2b sales funnel and requires more lead nurturing than a traditional sales funnel.
3 Steps To Profitable Sales Funnels
After auditing and launching hundreds of in the last decade, I’ve seen that the most successful and profitable have perfected these 3 steps… (see image below).
If you look at these 3 steps, they are part of the that a would take.
Step 1 : They have an irresistible offer
Assuming you already know your and the of the you are targeting, it’s now time to create an offer instead of a product.
Most people are just selling products on their and try to wonder why it’s not working.
They try to compete with other competitors just by lowering their prices or maybe doing some sort of promotion or gimmicks.
But the most successful , sell an “irresistible offer” and not a product.
Here’s are several examples and images of “irresistible offers” that I’ve found online (take notes and try to figure out what makes it different).
What makes these digital products (info products) an irresistible offer?
If you look closely, you have the core program or the core product.
But you also had BONUSES or VALUE added to the product.
In these examples, there’s a workbook guide, templates, private community, campaigns, general admission tickets.
But you don’t just ADD random stuff that doesn’t add value to the CORE product.
These BONUSES help speed the results with the core product.
If done correctly, you’ll have an “Irresistible Offer” that people would be glad to pay for.
One way that I can quickly test if I have an irresistible offer is to 10x the VALUE of my offer.
If I’m selling a $97 product, I want to make sure that it’s at least worth $997.
If I know that, I’ll be willing to pay $997 for this $97 product, then I know that I have an irresistible offer.
Step 2 : They have a system to turn strangers into buyers, leads or customers
Once you have an “irresistible offer”, you need to have the right system to sell it.
This is where sales funnels comes in.
If you skipped the first step, it would be hard to build a profitable sales funnels because you’ll have a product that people don’t want to buy.
Don’t make this mistake. It will save you a lot of money and headaches.
Make sure you’ve created an “irresistible offer” or turned your existing product into one.
For this step, you need to figure out what type of sales funnel you need.
There are many types of sales funnels meant for different purposes.
There’s a sales funnel for selling other people’s products (affiliate marketing funnel), a different funnel for selling high ticket programs, and a different funnel for selling ecommmerce (physical) products.
Are you selling a physical product?
Are you selling an online course?
Are you selling a coaching program?
Step 3 : They know how to drive targeted traffic
Once you’ve built your sales funnel, it’s now time to drive targeted traffic.
Getting highly targeted traffic is the name of the game.
If you’ve built an audience and a following, this won’t be a problem.
You can easily send out an email broadcast or newsletter and announce your sales funnel to the world.
And because they already know, like and trust you, getting a sale wouldn’t be a huge problem.
The problem starts when you are starting from scratch, with ZERO audience, ZERO authority, and ZERO email list.
The skill of converting COLD TRAFFIC into a WARM LEAD or PAYING CUSTOMER is a million-dollar skill.
It’s the skill that I have been mastering in the past few years across various niches and industries.
Fortunately, it’s much easier to get started now because all you need to do is to LASER FOCUS on a traffic source first, master that traffic source and scale to other channels when you have data on what works.
Most people get started with either Facebook ads or Google (SEO or Google Ads).
Ignore the rest of the traffic sources like native ads, Twitter, Linkedin, etc.
98% of the time, these 2 traffic sources would be sufficient for all your needs.
If you’re a complete beginner to traffic generation, I recommend that you check out this content on profitable traffic that converts.
How To Make Money With Sales Funnels
Imagine what you can do with the money that you can earn from a profitable sales funnel?
Pay your house?
Pay your debt?
Treat your family to a luxurious vacation?
Have financial freedom?
I’ve built numerous sales funnels, but one of my absolute favorite is my “affiliate marketing sales funnel” where I use this type of sales funnel to sell other people’s products.
The “affiliate marketing sales funnel” helped me generate commissions like the screenshot below, on autopilot.
I do the work once, update it from time to time and it is still generating commissions up to this day, as long as there is traffic.
Stages of The Sales Funnel Process
If you think that building a is all about the design, logo, color, font, or the overall aesthetic appearance of your , you’re missing out on a fundamental principle of the . and launching a
An understands the different stages of awareness of a potential lead and customer.
Then you need to match your strategies, and landing pages into the particular that your leads is in.,
The job of your is to move that lead from being a stranger into an actual paying customer.
What most people do with their is that they ASK for the sale before a relationship and trust has been established.
If they are an , that’s not going to be a huge problem because they already know you.
But most of the time, when a is still on the , they are not yet ready to buy the product or service that you are offering.
Fortunately, once you understand the 5 stages of awareness by Eugene Schwartz, you’ll be able to create a highly converting faster, turning a from a stranger into an .
Watch the 5 Stages of Awareness
Types of Sales Funnels
There are dozens of , but I’ll talk about the most popular ones today.
Most of these have made a lot of online entrepreneurs 5-6 figures. Hopefully you can implement some of these types of for your own online business.
Tripwire or Self-liquidating funnel
This type of sales funnel is designed to break even so that you can acquire leads for FREE.
The “irresistible offer” in this tripwire funnel is usually priced below $20.
I’ve seen a lot of people price their initial offer at $7-$10.
The tripwire product should be worth more than 10x the asking price.
If you have a low quality product, your tripwire offer might not convert as well.
On the other hand, if you have a product that needs a lot of time to consume (6 week course) as a tripwire product, it can also backfire as well.
The best tripwire products are templates, cheat sheets, collections, and bundle offers.
Affiliate marketing funnel
As I’ve mentioned above, this is my absolute and favorite type of .
An affiliate also acts as a presell or bridge page to preframe the mind of the reader before they purchase the product that you are promoting.
This strategy helps improve your conversion rates so that you can earn higher commissions.
I love this type of because it’s the closest thing to passive income. All the customer support and product delivery are handled by the VENDOR of the product you are promoting.
High ticket funnel
This type of is what most people use to sell high ticket coaching programs and services ($3,000+).
The goal of the high ticket is to drive interested and qualified leads to a phone call or strategy session.
During the strategy session, you determine if there’s a right fit to join your high ticket program and if there is, the sale is done on the phone.
Automated webinar funnel
This type of is used to sell online courses and programs that costs between $297 to $2000.
Most people sell a $997 product using an automated webinar, and it’s a great way to build income online as this is highly scalable.
There are many variants and hybrids for an ecommerce .
Some of the most popular types of ecommerce includes a combination of upsell, downsell and cross-sell.
If you’re selling a premium coaching program, then the high ticket is the best type of for that.
But what if you want to offer 1 hour coaching services.
This coaching is best suited for that.
The initial offer is a 1-hour coaching session with you and then you can transition to a premium coaching if there’s a fit.
Online course launch funnel
Most high ticket courses are sold using the launch method.
The product launch method is popularized by Jeff Walker and is something that I have been using for my own business and the clients that I’ve worked with.
It’s extremely powerful because you build awareness and hype during the launch week, while having a cart closing date.
Bulk of the sale happens during the cart closing sequence because people don’t want to miss out (FOMO – fear of missing out).
Facebook sales funnel
If you’re running and advertising, you can try creating a or creating a just for traffic.
It involves setting up a , and optimizing the use of the as part of your .
Then driving traffic from your to your regular or a setup just your . Some people use the entire ecosystem of ads (or any platform) to deliver , up to the sales conversion.
When you have a seasoned , the algorithm can find and look for your . This is one of the huge advantages of having a .
Lead generation funnel
If you are already building your email list and sending out email messages, you might not know it, but that’s already a lead generation funnel.
There are many hybrids to a lead generation funnel, and one of the most common question that I receive about this type of funnel is how often do you send out email messages.
The answer is it depends on your niche and industry. You have to find a balance of promotion and providing value.
When it comes to scheduling your posts, a good sequence to follow is the Fibonacci method.
Each number is the sum of the previous two.
Here’s the Fibonacci sequence for Email Autoresponders.
1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144
That means that you schedule your email autoresponders to send on
Use this as a guideline for sending out email sequences to avoid sending out too many emails and avoid getting flagged for spam.
Live challenge funnel
I’ve seen a lot of people do live challenges on and YouTube as it needs a live streaming platform to work.
The goal here is to build engagement and awareness, while building trust and rapport with your audience during LIVE challenges.
Free + Shipping funnel
And last but not the least, free + shipping funnels.
They used to be very popular in the ecommerce space but not as popular today.
The goal of this funnel is to offer a product for free, but ask for the customer to pay for shipping costs (which covers the amount of the free product).
What type of sales funnel do you think you would need?
Top Sales Funnel Mistakes To Avoid
After you’ve decided the type of sales funnel you want, check out these top 5 mistakes most people make when building out their funnels.
If you prefer to watch a video, instead of reading, check out the video I’ve made for you below.
Best Sales Funnel Builders To Use
No carpenter would ever start building a house without the tools he or she needs.
No sales funnel builder should also build without the right sales funnel software.
The problem is which sales funnel software should you use?
I’ve used THEM ALL because of my professional work and because I’ve been building my online business for years.
I know which funnel builders are worth checking out.
How To Build Sales Funnels
If you’re at this point, you’re ready to start launching and build your .
There are tons of tools that have different features and benefits, and I’ve compiled all of them in this article.
These 2 builders have complete , email messaging, and included within their platforms. Kartra is my #1 if you are looking to build a high-ticket .
Don’t forget to check out the FREE resources and checklist below!
How To Optimize Your Sales Funnel Properly
Now that you’ve launched your , now what?!
You need to start driving targeted traffic.
After you’ve generated around 200-300 visits to your , look at the metrics.
Did you make money?
Did you break even?
Did you lose money on advertising dollars?
Adjust and tweak.
What Does a Great Sales Funnel Look Like?
Most people think that a is linear.
But the truth is, a great is more like a web of interconnected steps and processes.
Because a great mimics the journey of a REAL customer to purchase.
And with today’s interconnected and digital world, most people have multiple devices and don’t make a decision to purchase right away.
Most people start on their mobile phones when searching for a solution.
They might click an ad but won’t purchase later.
They also might go back online and use their desktop computer to complete the purchase.
If you have a linear , you would have thought that the first visitor (mobile) didn’t purchase and would have analyzed it differently.
Which is why it’s important to know your numbers and understand multi-attribution and multi-channel optimization.
I don’t want to confuse you here if these are new terms, but these are terms that you would want to get familiar with later if you want to scale your .
Why map your Sales Funnel Ideas?
Architects have a blueprint that they follow before they build a house.
Treasure hunters have a map that they use to find the treasure.
Funnel builders needs to map out their ideas first and forecast if the NUMBERS work before they even start building a single landing page.
That’s when sales funnel mapping tools like Funnelytics PRO can help.
Funnelytics PRO is the tool that I’ve used to map out 5-6 figure funnels out from my head and into actual sales funnel campaigns,
Check out how I use this tool to forecast my sales funnel numbers.
Real Sales Funnel Examples
I’ll be updating this section and provide more examples of sales funnels that I’ve found in 2021.
Sales Funnel Templates You Can Use
If you’re looking for Clickfunnels Sharefunnel Templates, I’ve compiled a list you can download here for FREE.
If you are looking for an all-in-one solution with free templates and campaigns built-in, check out Kartra.
F.A.Q. about Sales Funnels
I’ve compiled some of the most common questions about Sales funnels, and provided the best answers below. If I missed anything else, let me know. Don’t forget to download your FREE sales funnel checklist.
The quick answer is YES. But launching a sales funnel and getting it right the first time having no experience of doing it is going to be hard. You need to constantly test and optimize each step of your sales funnel until your numbers are above your sales funnel goals.
In order to make money with your sales funnel, you need to be able to sell something. You can sell a digital product, a course, a membership program, a coaching, an ecommerce product or even services like creating a sales funnel for others.
The best way to build sales funnels fast is to use pre-built sales funnel templates or have someone create your sales funnels for you. Check out this website for more information about Done For You Sales Funnels.
If you want to sell sales funnels to other people or businesses, you need to be able to identify your niche. Specialize in your area of expertise, create an awesome sales funnel around it, and help others achieve the transformation that they need.
Probably the most important reason to use sales funnels is to have a profitable online business. Websites and blogs are great for sharing your content out there, but when it comes to monetizing your online business, sales funnels are one of the great ways to do it.