Table of Contents
- Official Site: Optimize Press 2.0
- The Problem
- How I discovered Optimize Press 2.0
- Improving Conversion Rates are the Solution…
- Real examples of pages created with Optimize Press
- [VIDEO] Watch my Optimize Press Clubhouse Sneak peek and Review
- Benefits and Advantages of using Optimize Press 2.0
- Why use Optimize Press 2 as a plugin instead of a Theme?
- Disadvantages of using Optimize Press 2.0
- Is this the Ultimate WordPress Theme?
- Optimize Press 2.0 put to the Test
- FAQs About Optimize Press 2
- Is it a WordPress Theme or Plugin?
- Will this work with any Autoresponder?
- Can I automatically integrate Optimize Press 2 with GotoWebinar?
- Are there customization options with Optimize Press 2?
- Can you clone or duplicate your pages?
- I don’t want the same Navigation bar, can I change them?
- Can I share my templates and designs?
- How much would Optimize Press 2 Cost?
- Can you use Optimize Press for membership sites? Do I need a separate plugin?
- Do you have bonuses for Optimize Press 2?
- Introducing: my C.R.O. Quickstart Bonus
- How to Claim these Optimize Press 2 Bonuses?
Updated Review: October 2014
Affordable, No Coding Skills Required, Short-Codes available for use on blog posts and pages(Check out the feature boxes and arrows in this article), Gorgeous Designs and Templates.
You can create almost any type of Landing page without any coding knowledge (membership pages, sales pages, thank you pages, webinar pages, pre-sell pages, optin pages, upsell pages, affiliate pages, download pages, bonus pages).
The ABILITY to customize your landing pages is SUPERB with Optimize Press 2.0 (unlike other tools like Leadpages, wherein you have to use the templates that they have)
The CLUB Membership option (monthly or annual subscription) is now a highly recommended deal because it can save you a lot of time, headache and frustration when it comes to creating beautiful pages. Check out the video below as well.
It also has GREAT Support and a newly launched marketplace which I will go into detail later on.
It’s not the easiest landing page creation software out there. It can only be used if you have a WordPress™ site. If you want to create facebook custom tabs (entirely optional), you’ll need to get an SSL subscription from your hosting (usually just a few dollars per year).
The Optimize Press membership plugin is also a clone of the highly popular S2Member PRO plugin and it still doesn’t have the Stripe payment option. I’m not using this membership plugin, but rather I’m using Insta-Member or the S2Member PRO plugin for my sites.
This is just a landing page tool and the biggest challenge that I’ve encountered is creating the offers and driving traffic to these pages (But don’t worry, I have some bonuses to help you out with these)
Optimize Press 2.0 is for people who would like to create beautiful and highly converting landing pages without spending a lot on hiring a web designer.
The Club House membership option is also a highly recommended deal because there’s tons of beautiful designs that you can immediately download and use. Even if you have design skills, I would recommend getting the Club House monthly upgrade because you’ll also get icons, photos, and free updates of Optimize Press 2.0
Ryan here and if you don’t know me yet, you can learn more about me and this site here.
Let’s face it… as an online business owner, who doesn’t want to get more subscribers, get more leads & get more sales. We all do!
We initially think that in order to get more leads and get more subscribers, we need more traffic, and that’s true…
But the problem with that is either you spend time to get traffic (SEO, Social Media,Email) or pay for traffic (PPC, Ads, Media buys) which can be both time-consuming and expensive.
With the Panda, Penguin and all the crazy updates on Google, there is so much confusion with SEO. And paid traffic is also very expensive, I’ve previously run campaigns that costs $75 per click!
All is not lost though, but before I share with you what I did, let me share with this story with you…
How I discovered Optimize Press 2.0
Back in 2011, I wanted to launch my very first digital course and there weren’t many options to do that before. I discovered Optimize Press version 1 since it was used by almost every marketer I know.
So I bought the very first version of Optimize Press, created my membership site, drove traffic and made a decent profit from that digital course.
In 2013, James Dyson and the Optimize Press™ team launched version 2.0 and it has been completely re-coded from the ground up.
After a year, there has been numerous updates like speed issues, compatibility issues, and has added numerous features which I’ll be discussing below.
Disclosure: I’ve helped people build their landing pages and has also been a consistent top affiliate for Optimize Press (here’s a screenshot of my latest earnings from OptimizePress)
I’m not showing this to brag or to show you that I only promote Optimize Press 2 because of the commissions, because I don’t do that.
I just want you to know that I have Optimize Press 2, ver 1, and have used it extensively on my niche sites as well.
Improving Conversion Rates are the Solution…
One of the best ways to get more leads, sales & conversions with the same amount of traffic is by greatly improving your conversion rates.
If you don’t know what conversion rates are and what your conversion rate is, let me give you an example:
Let’s say you had 100 visitors to your sales page, and 1 of them actually bought your product. That’s a 1% conversion rate.
In theory, if you want another sale, you’ll need 100 visitors again and getting that 100 visitors might be time-consuming or expensive if you are running paid advertising campaigns.
With Conversion Rate Optimization, it’s much easier to bump that 1% conversion rate to a 2% conversion rate.
While I won’t be diving into the details of CRO (conversion rate optimization) in this article, let me show you how you can use landing pages (made with Optimize Press) to improve your conversion rates.
I do that by creating specific landing pages for each specific goal.
Here’s what I’m talking about:
Do you want to capture emails? – You need squeeze pages
Do you need to do a webinar or a webinar replay? - You need webinar registration pages
Do you need to do to sell your products and services? – Why not create a sales page for that
Do you have content that you would only like to be available to paying members? – Create membership pages
Do you want a home page that’s mobile responsive and has a modern-looking flat design? – Create a home page
The main reason you would like to create dedicated landing pages for each goal is because you want to minimize distraction, split-test and assist people in taking the right action like purchasing your product, signing up for your newsletter, registering for your webinar, etc.
Real examples of pages created with Optimize Press
*Some of these examples are included in the Club House Monthly subscription (highly recommended that you get it too because it’s a real time saver), while some of them are available in the Marketplace. You can also customize your own designs, use them, sell them or share them.
[VIDEO] Watch my Optimize Press Clubhouse Sneak peek and Review
They are also known as “Squeeze pages, Optin pages, Offer pages”, because their main function is to “funnel” people into taking a very specific action.
That specific action is usually to collect the names and emails of your readers.
These are private pages on your site that contains content that are only available for readers who have access to it (not available publicly). These are pages that contains exclusive training, videos, pdf, audio and more.
Together with the Optimize Press Member plugin, you can start building your own digital training portal. But for easier use, I use the Insta-Member plugin and I also have the S2Member plugin if I want Stripe payment integration.
Business Pages/Home Pages
These are beautiful pages for your websites that can be used as Home Pages/Welcome Pages and business pages (I’m planning to use this type of landing page here on Trafficsalad, so stay tuned for that)
This type of page should provide a visual overview of what your business provides.
Sales Pages/Video Sales Letter Pages
For me, this is the most important page on your website, the sales page.
It’s because the sales page showcases and presents your products and services to your readers. A double digit bump in the conversion rates of your sales pages can result in a significant increase of sales for your online business.
If you’re selling digital products (ebooks, video training, templates, etc), you can connect your sales page with a payment processor like Paypal, Clickbank, JVZoo, Payza, Authorize.net, Stripe, etc and then deliver your digital goods in your membership pages.
With the Optimize Press Member Plugin (and almost all membership plugins), you can limit the access of your premium materials to only those who actually bought your products.
Launch Pages, Thank you pages, Webinar Pages, Affiliate Pages, and more!
You can also easily create these pages even if you have no coding skills or knowledge!
Benefits and Advantages of using Optimize Press 2.0
What I liked about the new version of Optimize Press (version 2)
I’ve downloaded the OP2 files after purchasing my copy of Optimize Press 2. You’ll be redirected to the OptimizeHub.com website and you’ll need to login with your username and password that they will be sending in your email after purchase.
I’ve waited 5 mins for the email to arrive….
Then I’ve logged in and “skipped” the Basic training which includes a few tips on how to install the plugin, theme, etc. I prefer to test the product live, so I didn’t read any manual.
First thing that I’ve noticed was that the OP2 Files (theme and plugins) are both at least 25MB.
In this case, the best way to install OP2 to your wordpress blog is to upload the files via FTP.
Just use any FTP software like Filezilla and upload the OP2 files to the /wp-plugins directory of your site.
You’ll need to extract the OP2 files first.
There are 3 main files in Optimize Press 2
1. The Optimize Press 2 Theme File
2. The Optimize Press 2 Plugin File
3. The Optimize Press 2 Member File
I also didn’t install the Optimize Press 2 Member file, because I have the S2Member PRO and Insta-member, which I personally prefer because it’s easier to setup and use.
The Optimize Press 2 Theme File is a standalone theme that I didn’t use, because I love using the Genesis theme from StudioPress (just in case you don’t know these guys, they are the people behind Copyblogger, one of the world’s largest copywriting and blogging site)
I’m using the Genesis Theme as a parent theme and some of the child themes like Foodiepro, Dynamik Theme, Eleven Pro, Centric Pro on this site.
This way I can have the full HTML5 , SEO-ready, theme compatibility benefits of Genesis, while being able to use Optimize Press 2 to create specific landing pages.
Why use Optimize Press 2 as a plugin instead of a Theme?
You can get the benefits of both and have a powerful site combo!
OP2 is great for creating beautiful landing pages, but they might not be great for search engine optimization.
*Did you notice how you got to this site? It’s most likely because I’ve ranked to the top spots of the search engines using this site combo.
That’s how powerful this Genesis Theme + Child Theme + Optimize Press 2 Plugin is
Previously I’m using a subdomain/main domain solution(exclusive.trafficsalad.org and trafficsalad.org).
I’ve built my subdomain wordpress blog using the Optimize Press 1 Theme. I then created the different landing pages, membership pages, sales pages, squeeze pages on this subdomain.
This worked great, but now I have 2 sites to manage and maintain (2 updates, 2 security issues, ftp, backups, everything)
That’s probably not the best way for me to spend my time.
Now with OP2 wordpress theme or plugin solution, it’s the perfect answer to my problems.
After installing them, I’ve spent a few hours creating membership pages, sales pages, pre-sell pages, squeeze pages…
Although Optimize Press 2 is very different from version 1, overall, I’m very happy with my purchase.
I’ve always had a problem with creating beautiful landing pages and thanks to OP2, I can now create UNLIMITED pages without hiring expensive graphic and web designers.
If you have less than 3 sites, then the $97 option is enough. If you have 10 sites that you would like to use for OP2, then you can get the $197 option. The unlimited sites deal might still be available at $297. You can grab it here if you plan to create tons of beautiful websites.
Disadvantages of using Optimize Press 2.0
What I didn’t liked about the new version of Optimize Press (version 2)
Although, I’m currently using the OP2 plugin version on all of my sites), I’m not currently using it for the following:
1. Split testing landing pages – The reason I’m not creating it for split testing landing pages anymore is because it can take a little bit of time to setup.
You’ll need to create duplicate pages and use a split testing tool to drive traffic to both pages.
2. Facebook fanpages custom tabs – Facebook needs secure socket layers for added security in your landing pages.
Meaning, the pages that you create inside custom tab should be https://
Most shared hosting servers don’t have SSL as default. You need to ask your hosting to set it up, so that you can run Optimize Press 2 pages inside Facebook custom tabs.
Is this the Ultimate WordPress Theme?
When I was building my first sales page for a product that I was launching, I tried to look into several options.
The most obvious solution is to hire a web designer and a graphic designer. So, I went to elance.com and actually checked the ongoing rates for having a sales page created.
I was shocked because it would cost me around $500 – $2000 to get the job done. Additional pages and graphics are quoted separately. I wouldn’t want to spend that much cash for a sales page, so I looked for another option.
I was left with an option of creating my own sales page. But I needed something that would be easy to use, have tons of different graphics that I can use, and something that would not be too expensive. I’m also using wordpress, so it has to be compatible with a wordpress blog.
I saw several wordpress plugins (tools that add functionality to your blogs) that can be used a sales page, but it’s not visually appealing. As I was searching for more solutions, I stumbled upon Optimize Press (version 1) and I immediately wanted to see if it would help me create my sales page and build my product pages.
I went on and purchased it, registered my username and downloaded the WordPress Theme Zip File (This was version 1, but with version 2, I just use the Optimize Press 2 Plugin)
It will only take you a few minutes to install the new theme, but you’ll need to use the license activation email to verify your copy. This is a standard security measure to protect your accounts.
I’m the type of person who seldom watches tutorial videos and rather learn as I test and use the new wordpress theme. But if you like to watch tutorial videos and spend several hours on learning how to use optimize press, there’s a dedicated video tutorial section for that.
Optimize Press 2.0 put to the Test
Are pages created with Optimize Press 1 and 2 highly converting into leads and sales?
So I searched Online and here’s what I’ve found… (versions of Optimize Press 1 and OP2)
I wanted to put Optimize Press to the test. I wanted to know if it’s REALLY easy to use? And If it’s designed for conversions and if it can help me make money
I’m creating a sales page, so conversions and sales will help determine if my sales page is effective or not.
It took me several days to create my product. Now that I have my product, I needed to add these products to my website and limit access to these content only to paying customers. Optimize Press can easily create member pages, which are pages that are designed only for paid customers.
Although Optimize Press can create membership pages, you still need to use a 3rd party plugin to enable protection on your content from free readers.
The plugins that I have used to limit readers on my member pages are either S2Member PRO or Insta-Member.
After making sure that when my member pages were created, I started working on the sales page.
I had one thing in mind.
To create a sales page that is highly converting.
It’s time to start crafting a compelling copy for my sales page.
What I included to my sales pages:
1. Killer Headline – This is very important because it will entice my readers to read my sales letter. I have to include a BIG promise and be specific when creating this headline.
2. Crafting my story – I used storytelling to tell my readers how frustrated I was and how I stumbled onto the solution to my problem. I’ll tell them it was not easy at first, but slowly the I was able to find what works.
3. I would then introduce the product and share the benefits that I’ve received from using it. Sharing benefits is important because it will help people decide what’s in it for them.
4. After sharing the benefits, I will then provide a list of the features of my product : This will help address the “logical” questions of readers.
5. Then I will smoothly transition to the pitch by asking them how much they think this would cost. Tell them how much they would be paying if they got this information somewhere else.
6. I will tell them how much my product would cost.
7. There will definitely be price objections and hesitations on the mind of readers so I would offer a 30 days Money Back Guarantee – No Questions Asked: This will alleviate their objections and risk levels. Tell them that I am assuming all the risk by giving them the Money back guarantee.
8. A recap of what they will be getting : This reinforces the benefits that they will get.
9. A Nice Signature below my sales page.
10. Post Scripts (P.S.) – Telling what they would get and for how much. Some people don’t read sales pages and simply scroll down the sales page and look at the pricing. If they liked what they see they either order or scroll up again and read the sales page.
Did you like this Sales Page Template? Let me know in the comments below
FAQs About Optimize Press 2
I’m an existing Optimize Press 1 user, will I get a Free upgrade to Optimize Press 2? Unfortunately No.
Optimize Press 2 is built from the ground up using new technology and a lot has been invested in this new platform.
Is it a WordPress Theme or Plugin?
It’s both. Optimize Press 2, is both a standalone WordPress theme and a WordPress plugin.
Personally, I love using the plugin version because I can still use html 5 ready wordpress themes like the Genesis Framework.
Will this work with any Autoresponder?
Yes it will work with any autoresponder like Aweber, Getresponse, Mailchimp, iContact, and many more. As long as your autoresponder provides a custom html code, it will work with OptimizePress 2.
Can I automatically integrate Optimize Press 2 with GotoWebinar?
Yes! People who subscribed to your optin forms using Optimize Press 2 will automatically be subscribed to your Gotowebinar* list. *Requires Gotowebinar account. This is a new and added feature that will automatically add people to your webinar and autoresponder list.
Are there customization options with Optimize Press 2?
The Customization options are limitless actually. You can use them as shortcodes on your blog (just like what I did for this post). You can quickly add buttons, feature boxes, pricing, optin forms, images, audio, video, buttons, etc.
Can you clone or duplicate your pages?
It’s very easy to duplicate/clone your pages for faster results. You can also create and share your pages as templates. Sell these templates or give them away for free!
Now you can! – This was one of the biggest problems with the old Optimize Press 1 Theme. Now you can use the live Editor system to customize your headers, navigation bars, etc with just a few clicks.
Yes, and you can do this easily by joining the Optimize Press 2 Club membership (currently at $17/month – soon to be $27/month membership). You can swap/sell/share your templates and designs with hundreds of marketers and website owners using Optimize Press.
How much would Optimize Press 2 Cost?
There are 3 current pricings available. For 3 websites, it’s $97. For 10 websites, it’s $197. For unlimited websites, it’s currently at a low price of $297. Great if you have more than 10 sites.
Unfortunately, these pricing doesn’t include client or developer licenses. But, when you look at it, premium responsive designs like these costs around $500 – $5,000 when you hire a web developer.
Can you use Optimize Press for membership sites? Do I need a separate plugin?
This is one of the powerful features of Optimize Press 2. The ability to create beautiful membership websites.
Nice, isn’t it?
You don’t need to worry about a membership plugin as well. Your OP2 purchase includes a Free membership plugin similar to S2member.
For basic protection of your site and basic payment options, this plugin works perfectly.
But for my site, I use Insta-Member because it’s easier to use, has more benefits for people who sell digital products and for those who needed to attract affiliates and needed other payment options like (Clickbank, Payza, JVZoo,etc).
Do you have bonuses for Optimize Press 2?
As a matter of fact, I do!
I’ve spent several hours perfecting and implementing the use of Optimize Press 2 on my sites.
I’m using it right now on this site (trafficsalad) by implementing different shortcodes and landing pages.
Why you’ll love these bonuses
Don’t be fooled by tons of other marketers who promote Tons of PLR stuff, and Mega bonus packages…
Those bonuses will just *distract* you on how to use Optimize Press 2 to build successful websites and businesses. (If you don’t believe me, feel free to leave this page and get it from someone else)
I’ve used Optimize Press 2 for quite some time now and I can definitely tell you that you don’t need to be a graphic designer, web designer or even have design skills to use it.
Just make sure you get the Club House subscription when you get Optimize Press 2. This subscription would provide you with enough template ideas that are gorgeous and highly converting.
All you need to do is download the zip file and upload it to your Optimize Press setup.
It’s more than enough for what most people need.
But if you’ve really read my review well, you’ll notice how I stressed on the importance of Improving Conversion Rates
That is why for my Optimize Press 2 Bonuses, I would like to introduce a bonus special that will help you to achieve that.
Introducing: my C.R.O. Quickstart Bonus
This Conversion Rate Optimization Quick-Start Bonus will give you a crash course on increasing conversion rates on your landing pages, so that you’ll have more leads, more sales and more customers!
Bonus #1 (Worth $97)
Split-Testing Guide - One of the ways to improve your conversion rates is to constantly test, test, test. But with Optimize Press 2.0, they are a little bit short when it comes to split testing. This guide will help you setup split-testing on your landing pages, so that you can continuously get higher conversion rates.
Bonus #2 (Worth $97)
Lead Magnet Guide - A lot of marketers including myself, have struggled with creating leadmagnets or optin-bribes. They are used to ethically request contact information from your readers in exchange of something valuable like a free report, ebook or training video.
But now all lead magnets are the same. If done incorrectly, you’ll end up bloating your list of leads with free loaders and tire-kickers. I’m not saying that you exclude them, but this Lead Magnet guide will help you attract the right customer, by positioning the perfect lead magnet to attract quality leads.
Bonus #3 (Worth $197)
Traffic Generation Guide - The most beautiful landing pages will be wasted if you don’t know how to drive traffic to these pages. I’ll share with you 3 “Top Secret” methods to generating high quality traffic to your landing pages.
Bonus #4 (Exclusive Bonus to PRO Package($297) buyers ONLY) – (Worth $497)
30-minutes Virtual consultation (via skype or google+) with me on conversion rate optimization of your site, landing page critic, etc. – internet marketing related questions in the next half hour and tap into my 10,000+ hours of learning. (Here’s my linkedin profile, just in case you’re wondering how can I help you)
How to Claim these Optimize Press 2 Bonuses?
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