Is Optimize Press 2 Worth It?

Find Out The Answer in this HONEST and UNBIASED Review of Optimize Press 2...


Star Rating:

Product Name: Optimize Press 2

Creator: James Dyson and his Optimize Press 2 Team

Uses: You can Create Sales Pages, Highly Converting Landing Pages like Sales and Marketing pages, Product Launch Funnels, Secure Membership Portals, Squeeze Pages, Thank you Pages, Webinar Pages, Upsell and Downsell Pages. You can also use the Optimize Press 2 Theme as your WordPress theme (though I don't use it that way). You'll also get the Optimize Press 2 Member Plugin (which is a similar with the S2Member Plugin) where you can start creating your membership pages and provide access to specific content on your site for paying members.

Pricing: $97 - $297 One-Time payment (with 1 year free updates. There's a minimal fee for keeping up with the updates after your 1 year free subscription). Optional Monthly Club Membership with Free Templates. For a small amount, you'll be able to get high-quality designed templates that will help you save time and money.

Summary: Optimize Press 2 is a complete revamp of the Old Optimize Press plugin which revolutionized landing pages. It offers a solid option for creating high quality landing pages for a very minimal investment. But there's a lot of better options today, like Thrive Themes. Read my full review of Thrive Themes here.

How I Stumbled Across Optimize Press...

As an online business owner, you'll want to get more subscribers, get more leads and eventually get more sales to have a thriving online business...

But most websites are dead "ugly" including mine.

I liked what it looked like, but my visitors weren't...

How did I know?

By looking at the bounce rates on my website using Google Analytics.

I had bounce rates of up to 93%.

Which means 9 out of 10 people visiting my site leaves before they even read a few sentences.

One of the ways to address that (and to increase engagement and conversions) is to create beautiful and gorgeous landing pages​.

This is where I've come across Optimize Press. It's a landing page tool used by a lot of veteran "internet marketers"....

But nothing comes close to the using Leadpages, when it comes to ease of use and time saved when creating landing pages...

How Can Optimize Press 2 Help My Online Business?

If you want to get more leads and sales for your online business, you need more traffic or...

Or increase your website's conversion rates...

The problem with most websites is that it's NOT optimized for conversions.

But fortunately, that can easily be resolved. I do this by creating specific landing pages for each specific goal.

Here's what I'm talking about...

  • Do you want to capture more email subscribers? - You need to build squeeze pages or optin pages
  • Do you need to do a webinar or a webinar replay? - You need Webinar Registration Pages
  • Do you need to sell your products and services? - You'll need to create sales page for that
  • Do you have content that you would only like to be available to paying members? - Then create membership pages

I used to have "ugly" landing pages and websites, you know, the old wyswig website design. 

And that really killed the conversion rates on my site. How did I know? 

By looking at the bounce rates (more than 93%), that's about 9 out 10 people leaving my website in less than 3 seconds. When I started using landing pages for different conversion points and purposes on my website, I've seen significant and higher conversion rates than ever before...

So, What are Conversions?

Why do CONVERSIONS matter so much for your online business?

I’m not talking about converting kilograms to pounds or Celsius to Fahrenheit. Nor is it about changing one’s religious belief to another…

Conversion is the single, most important metric to measure in your online business.

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  • A conversion can simply be a visitor who became an email subscriber on your website
  • It could also be a website visitor who registered for your webinar.
  • Or a visitor to your  sales page that converted into a sale.

A conversion is a way for you to measure an "Action" that people have taken on your website.

Whether that action is to subscribe, buy, share, like, or even a leave a comment. Of course, the ultimate conversion is when you turn a lead into a customer when they buy or purchase your products or services. 

Some people call these "real and tangible" conversions as "HARD conversions" while conversions like sharing an article, subscribing to an email list, or leaving a comment can be classified as "SOFT conversions". 

You'll usually find more "SOFT conversions" on your website than "HARD Conversions".

But research shows (multi-channel attribution), that repeated USER engagements on your website through "SOFT conversions" will eventually help with the "HARD Conversions" on your website (which is the purchase of your products and services).

Aside from conversions, you'll also want to consider and track "Conversion Rates".

Conversion Rates are simply the percentage of people who converted per 100 visitors.

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Optimize Press 2 Templates and Marketplace

If you're going to get Optimize Press 2, make sure that you've upgraded to the Optimize Press 2 Club membership to get over 80+ high quality templates. It's a huge time saver for a small investment.

Optimize Press 2 Templates

There's probably more than 80+ templates inside Optimize Press 2

That's a lot considering that you don't need to use all of these templates, just pick a few that you like.

Advantages of Using Optimize Press 2

  • It's affordable - For only $97-297, ONE TIME Payment, you'll be able to get Optimize Press 2 for your websites.
  • A lot of people uses it - The support and community behind Optimize Press 2 is very strong. If you need to Hire an Optimize Press 2 expert, contact me.
  • Depending on your license, you can use it in multiple domains and unlimited traffic - If you have less than 3 websites for use with Optimize Press 2, the basic ($97) license is sufficient for your needs. Since it's a Plugin/WordPress Theme hosted on your own server, there are no traffic limitations.
  • Tons of Gorgeous Designs - With the Optimize Press 2 Club membership, you'll find tons of great designs.
  • Membership Plugin Included - If you want to create membership pages (paid content available for your subscribers), then you can use Optimize Press to build these pages, then the membership plugin to provide protection to this pages. It's a great membership plugin, but if you're using another membership plugin, that won't be a problem.
  • Great Support - As I've mentioned, James' Optimize Press 2 Team is awesome, and if you've ever stumbled with an issue, they'll be glad to help.
  • Tons of valuable Tutorials and Training included in your membership. If you want to get up to speed with your Optimize Press 2 installation, contact me.

Disadvantages of Using Optimize Press 2

  • It's only for WordPress - Since it's a WordPress Theme/Plugin, you'll need to use this landing page tool only with WordPress.
  • Limited designs without the Club Membership Package. (But I do have an Optimize press 2 Bonuses below)
  • No default SSL if you want Facebook integration. - If you want to your Optimize Press 2 landing pages on your Facebook custom tabs, you'll need an SSL certificate (purchased separately) for your website. This will turn your website into a secure website (https://) which is a pre-requisite for using Facebook custom tabs.
  • I've used Optimize Press for a very long time, and I've loved it. And I'm still using it for some of my sites, but there's no denying that a lot of NEW and BETTER landing page tools are out there. One thing that I've considered is Thrive Themes.

Optimize Press 2 Pricing and Features

Optimize Press 2 is obviously NOT the only landing page tool out there, so let me give you a quick comparison...

Optimize Press 2 VS Clickfunnels

We are really NOT comparing the same Lead Gen Platform with Optimize Press 2 and Clickfunnels. But the biggest differences between Clickfunnels and Optimize Press 2 is that Clickfunnels is a web-based tool, while Optimize Press 2 is a WordPress plugin/theme.

Of course, having a web-based software requires more resources and upkeep, Clickfunnels is more expensive ($97 per month), but for it's bells and whistles, I think it's totally worth it.

What I love with Clickfunnels is the integration between your entire sales funnels. You won't just create landing pages, but you'll "tie" them together into one "marketing funnel" and you can monitor the traffic and conversion rates in each landing page segment.​

So Clickfunnels is a different beast than Optimize Press 2, and it's a powerful option if you need to create an entire "marketing funnel" easily. You can still create a "marketing funnel" in Optimize Press 2, but it would take a lot of time since you'll need to use third party tools to track metrics on each pages. Read my Clickfunnels Review for a detailed analysis.

Optimize Press 2 VS Unbounce

If you prefer Drag-and-Drop capabilities and TOTAL customization of your landing pages, then UNBOUNCE is the best way to go. But it's also NOT the quickest way to go. There's also limitations on traffic and a lot of the PRO features are only available on the $99/month level.

Unbounce is again a totally different landing page software because just like Clickfunnels, it's web-based and a full SAAS platform. But of course, this would be more expensive for a small business owner as monthly costs starts at $49/month.

Also remember that there's LIMITED traffic to your Unbounce pages. Both have a quick set of templates that you can use to create a landing page quickly.​ 

Optimize Press 2 VS Leadpages

Optimize Press used to be the "Leader" in landing page tools and software.

I remember my first sales page and membership site entirely built with Optimize Press. But today, there's tons of new Options out there. And although I'd love Optimize Press 2 for years, it's not hard to ignore that there are more powerful options today.

One of those options is Leadpages. (Here's my complete review of Leadpages)

Although Optimize Press 2 has a lower price point ($97 for 3 sites with 1 year support), it's going to consume a lot of your time if you create your own templates with Optimize Press 2. That's why I'd recommend that you get the Optimize Press Club to get dozens of high-quality templates with your Optimize Press account.

If I want to create Membership sites and pages, I'll go with Optimize Press 2 or Thrive Themes (NEW and More Powerful). Click here to read my review of Thrive Themes instead.

But for if I need to QUICKLY test out a new landing page, use HTTPS (or SSL) for Facebook custom tabs, I'll go with Leadpages and not Optimize Press. It's just too time consuming to use, and for me, time is really much more important than a few dollars saved.​

The beauty of Leadpages is that it's quick and easy to use. But that's also it's Achilles' heel, it's not best for creating custom landing pages because you'll be stuck with the templates that's in your library and the templates from the marketplace. You can still customize with Leadpages, but it's either you create them, someone creates them for you, or use the Custom Page importer which will "Clone" a landing page that you own.

Optimize Press 2 VS Thrive Themes

Thrive Themes is the NEWEST set of Landing page and Lead Generation Tools made by Shane Melaugh. Shane is the co-founder of several internet marketing tools like SE-Cockpit, Thrive Leads, Hybrid Connect and more.

So I know that when it comes to conversions, he's really one of the experts out there.

And I'm blown away by the simplicity, functionality, and features of the Thrive Themes Set of Plugins.

I love it so much, that I'm revamping this entire site: TRAFFICSALAD to use the Thrive Themes sets of tools.

But before you try this, take note that Thrive Themes would only work with WordPress, just like Optimize Press 2. So really, this is where I'm comparing apples to apples (sort of). 

Which is also why I'm USING and NOW RECOMMENDING Thrive Themes over Optimize Press 2. I still have my Optimize Press 2, and I know a lot of people will still use it, especially if they've already built a lot of their website using Optimize Press Technology.

But if you're coming from an Optimize Press 1.0 website, you still need to entirely rebuild your website with Optimize Press 2. Might as well use Thrive Themes instead.

The reason I've chosen Thrive Themes over Optimize Press 2 is because it's faster and easier to use. I'm currently editing this website on the Thrive Themes Content Builder in Real Time. So Whatever I add/remove is quickly reflected on my website. 

​I'm not editing in Rows/Columns, etc and hoping my landing pages would look like what I've imagined.

Another feature that I love about Thrive Themes is that when you get the full membership, you'll also get Thrive Leads and Clever Widgets. Both powerful tools for getting more subscribers into your email list.

As of now, I'm recommending Thrive Themes over Optimize Press 2. Click here for the FULL review of Thrive Themes.

They've recently changed the pricing (increased a bit) but it's still very competitive. For UNLIMITED sites that you personally OWN, you can get all of their plugins for only $228/year. That's $69 less than the UNLIMITED sites option of Optimize Press 2.

Optimize Press 2 VS Wishpond

Wishpond has recently been in my radar after they've reached out to me via Linkedin.

And their pricing option looks very attractive. Even the free version allows you to have 200 leads. Marketing automation and Lead scoring are HUGE.

Other CRM tools and Lead Scoring tools are charging thousands of dollars for these features. Click here if you want to try Wishpond.

Again, we won't be comparing apples to apples with Optimize Press 2 and Wishpond since it's a web-based, SAAS platform. 

My Optimize Press 2 Verdict

I have LOVED and USED (still do in some sites) Optimize Press for many years.

And I know a lot of people will still do, but my recommendation now is if you're looking at ALMOST the same PRICE POINT and the same WordPress Plugin/Theme combo, I'll go with Thrive Themes. Here's my full review of Thrive Themes if you would like to learn more.

Previously with Optimize Press 2, I've used Genesis Themes from Studiopress for Themes and the Optimize Press 2 Plugin because of Search Engine Optimization purposes, but now with Thrive Themes, I'm only using their set of Themes and Plugins.

There will still be a little bit of learning curve when you try Thrive Themes, but it will be easy. In fact, it was easier for me to learn Thrive Themes than Optimize Press 2. (I got this new site done in just a few hours)

But of course, in the end it will be your preference whether to choose Optimize Press 2 or Thrive Themes or if you want a web-based landing page tool like Unbounce, Clickfunnels, Leadpages, etc. Web based tools are best when you're not necessarily using WordPress.

I know that you might still have a question, so please don't hesitate to reach out. Thank you for reading my review and please share this article if you've found it helpful.​ You're awesome!

My Optimize Press 2 Bonuses

If you get it via my affiliate links, you'll also get these bonuses.

  • Bonus Templates - 8 Bonus Optimize Press 2 Templates
  • ​Conversion Rate Optimization Bonus
    - Split-testing Guide
    - Lead Magnet Guide
    - Traffic Generation Guide

How To Claim Bonuses


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About the Author

Ryan is the founder of TrafficSalad. He blogs about case studies and strategies in the field of Internet Marketing, SEO, PPC, and Blogging. Ryan is passionate about teaching and he loves to breakdown the complexity of internet marketing into a much simpler topic that anyone can easily digest.

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