Fact: Leadpages received a $27 million Series B funding, led by Drive Capital and other Venture Capitalists…
Why would they get a multi-million dollar funding when there’s already tons of “Landing Page Software and Builders Out There (Wait for my Upcoming Guide on The Top Landing Page Software and Builders)?
It’s because of what they’ve focused the most for their users…
Leadpages’ unique selling proposition is that they’re tool is designed to help you get you more CONVERSIONS.
A higher conversion rate means more leads, more sales, more customers, more profits.
A win-win situation for Leadpages and it’s customers.
So what are conversions and why do they matter so much for your online business?
I’m not talking about converting kilograms to pounds or Celsius to Fahrenheit. Nor is it about changing one’s religious belief to another…
A conversion can simply be a visitor who became an email subscriber.
It could also be a website visitor who registered for your webinar.
Or a visitor to your sales page that converted into a sale.
A conversion is a way for you to measure an “Action” that people have taken on your website.
Whether that action is to subscribe, buy, share, like, or even comment.
Aside from conversions, you’ll also want to consider “Conversion Rates”
So let’s say you have an optin page like this: (This is a LIVE Optin Page, check it out here)
And you’ve driven traffic to this landing page through Social media, SEO, Facebook, Paid Traffic, etc
For every 100 visitors, you get 7 new subscribers to your email list.
That’s 7/100 x 100 = 7% Conversion Rate
According to the industry average on these different industries, a 7% conversion rate would be average. This is what I focus and measure when doing split-testing.
I want to know if a certain “change” that I did to my website would help boost my conversion rates.
A 2% improvement on my existing conversion rate of 7% would mean that’s 2 more subscribers (based on my previous example).
That’s why it’s important NOT to only focus on attracting people to visit your website, but it’s also for you to increase your conversion rates.
How Can Leadpages Help Improve Your Website’s Conversion Rates?
This was a question I’ve asked myself, and I know that you might be wondering how Leadpages can improve your site’s conversion rates as well.
Before I share the answers with you, I’d like to share my problems and challenges when it comes to higher conversion rates:
I don’t know about you, but Graphic and Website design are NOT my strengths.
I’m NOT creative and artistic, and you can see that in the way I’ve designed my blogs and niche sites.
They look pretty much basic without a lot of bells and whistles.
But since I don’t want to pay for expensive Website Designers and Custom Landing Page designs, I’m looking for a solution that’s perfect for my current situation.
I wanted something that I can easily come create and that would look great for me and my readers.
We have less than 9 seconds to capture the attention of our readers.
And design is a huge part of it.
Design is fairly subjective to each person, so it’s best to Test out the layout and design that would work best for your audience.
A modern design might NOT BE FAMILIAR with an older demographic, but millenials would definitely love a Modern Flat design.
Leadpages Designs and Templates – Let’s Take a Look
When I saw the huge amount of READY-TO-USE Templates inside the Leadpages membership area, I got excited to try them out.
I don’t know the exact amount of templates inside Leadpages, but there’s probably more than 80+ templates inside Leadpages…
There’s also a Leadpages Marketplace wherein for just a few dollars, you can import and buy PREMIUM templates for your own use.
And last but not the least for ADVANCED leadpages users (the current level that I’m in), you’ll be able to access the custom site importer as well.
The custom site importer will allow you to IMPORT any website or landing page (that you legally own) into Leadpages.
And then use this custom landing page within your Leadpages account.
This is a great feature if you want to add your own custom design, or you want to import the current design of your website and use it within Leadpages.
Once imported, you can now use this custom page as a template for use in your Leadpages account.
Leadpages Speed and Hosting – Why it matters especially for SEO
SEO or search engine optimization is one of the holy grails of internet marketing.
If you’re ranking in Google for your keywords (just like this leadpages review on the first page of Google), then you can expect that you’ll get free traffic to your websites.
Using Leadpages as your landing page, whether it’s a sales page, optin page, webinar page, video sales page, article page, about us page, it’s always going to be Mobile-friendly.
No need to configure to be mobile friendly because it’s automatic and that will save you a lot of time. It renders perfectly on tablets and mobile phones.
When it comes to hosting (where Leadpages hosts your landing pages), they are hosting it on their own Leadpages server which means it already has it’s own SSL certificate (https:).
This secure URL can be used for your Facebook marketing because one of the requirements is to have an SSL certificate for your Facebook Custom tabs.
Secure pages or https:// pages have also been a new ranking factor for the search engines so that’s an added benefit as well.
Having these landing pages hosted in a secure, fast Leadpages server can definitely help with conversions because your sites will be secured and will load quickly.
Another great thing with pages hosted on Leadpages is that you don’t have a limitation on the traffic that you can drive to your Leadpages landing pages.
Even if you’ve attracted 1 million visitors to your Leadpages landing pages, you’ll pay the same amount because there’s no “visitor limitations” unlike other landing page software like Unbounce and Clickfunnels which would charge you more as you get more visitors to your landing pages.
Leadpages Usability – Why Creating High Quality Landing Pages Doesn’t Need To Be Complicated
I’ve tried almost every landing page creation, software out there.
Whether it’s cloud-based, plugin, desktop software, I think I’ve tried (and used) most of them
Optimize Press 2
And I could say that right now, Leadpages would be the easiest to use of all of these tools…
One of their taglines is to “Never touch a single line of code”, which is true.
Because it’s very easy to use, you just hover, highlight, click, edit, replace and save.
It’s really that easy to use. I’ve created several videos on how to use, navigate and take advantage of the different features of Leadpages.
But, in my opinion, it’s also their Achilles heel.
Making it so easy to use, means they’ve removed certain customization features. For example, you can’t add any other elements that are not present in the template that you’re using.
For people who would like a little bit of customization, one way to get around this is by simply using the Custom Importer Tool.
But of course, you have to design your custom landing page first. Don’t worry, there’s tons of people who can help you create a custom Leadpages page. If you need help, you can check out my done for you services for Leadpages.
The Critical Factor To Getting Higher Conversion Rates…
I know this might sound like a cliche, but the real “secret” and the most critical factor to getting higher conversion rates is:
A lot of people are not getting higher conversion rates (when they should) because although they want to take action, they can’t!
Are you experiencing any of these problems?
- I don’t know where to start?
- I don’t know what to create as my optin bribe or leadmagnet?
- I don’t know how to design a landing page?
- I don’t know what to write in my headline, subheadline, copy and call to action?
- I’m overwhelmed with the tons of information out there…
I’ve experienced all of this.
So you’re not alone. But fortunately for you, I’m going to share you what has worked for me so that you’ll save time and headaches on figuring out what to do next.
With what I’ve shared with you above regarding, speed, security, design, and usability of Leadpages, I’m fairly confident in recommending it to you.
I know that there’s an investment involved in getting Leadpages, which is why I’d like to sweeten the deal for you. If you get Leadpages via my affiliate links, you’ll also get these Leadpages bonuses without any extra cost on your part.
As an added bonus, for those who get an Annual account, I’ll also provide you with a free market and competitor analysis for your niche or industry.